National Dress Up Your Pet Day – Jan. 14, 2027

National Dress Up Your Pet Day
Categories:
Tags:
CatDogPet
Where:
United States
Date change rule:
Every January 14
Holiday emoji:
🐾

National Dress Up Your Pet Day celebrates our beloved animal companions every January 14. This fun observance encourages pet owners to dress their furry, scaly, or feathered friends in safe and comfortable attire. Show off your pet’s unique personality, snap some adorable photos, and share their fabulous looks with the world!

Want to sponsor National Dress Up Your Pet Day? Learn how

Expected National Dress Up Your Pet Day Deals

While we wait for official 2027 promotions to drop, history shows that pet retailers often roll out exciting deals for National Dress Up Your Pet Day. Look for discounts on pet apparel, accessories, and grooming services from major chains like PetSmart and Petco. Specialty online stores such as Chewy and Canada Pooch may offer flash sales on themed costumes and stylish everyday wear. Keep an eye out for local pet boutiques and independent shops, which frequently host in-store events and offer unique handmade items. We will update this page with confirmed live deals as January 14 approaches.

Platform Guide for National Dress Up Your Pet Day

Instagram

Tag @nationaltoday_ and use #NationalDressUpYourPetDay. Share photos and reels of your pet’s best outfits!

TikTok

Tag @www.nationaltoday.com and use #NationalDressUpYourPetDay. Create short, fun videos of pet fashion shows or ‘get ready with me’ pet editions.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalDressUpYourPetDay. Post a picture of your dressed-up pet and ask friends to share theirs.

Social Media Tips for National Dress Up Your Pet Day

Individuals

Choose a comfortable, non-restrictive outfit for your pet and ensure they are happy and safe. Share their adorable look on social media with a fun caption.

Creators

Produce a 'DIY Pet Costume' tutorial or a 'Pet Fashion Haul' video. Engage your audience by asking them to vote on their favorite pet looks.

Brands

Run a photo contest encouraging customers to submit pictures of their pets in your products. Offer a prize for the most creative or cutest ensemble.

Top Brands for National Dress Up Your Pet Day

  1. PetSmart

    Founded in 1986 in Phoenix, Arizona, PetSmart is one of the largest specialty pet retailers in North America. They offer a wide range of pet supplies, services, and apparel, making them a go-to for many pet owners looking for costumes and accessories.

  2. Petco

    Established in 1965, Petco is another leading pet health and wellness company. With stores across the U.S., Mexico, and Puerto Rico, Petco provides food, supplies, and services, including a diverse selection of seasonal and everyday pet clothing.

  3. Chewy

    Launched in 2011, Chewy quickly became a prominent online retailer for pet products. Known for its extensive selection and customer service, Chewy offers a vast array of pet apparel, from practical sweaters to elaborate costumes, delivered right to your door.

  4. Canada Pooch

    A Canadian brand specializing in stylish and functional dog apparel, Canada Pooch was founded in 2011. They are known for their high-quality coats, sweaters, and accessories designed to keep dogs warm and fashionable in various climates.

  5. Rubie's Pet Shop

    Part of Rubie's Costume Company, Rubie's Pet Shop is a leading designer and manufacturer of pet costumes. They offer a huge variety of licensed and original designs, allowing pets to join in on holiday fun and themed events with elaborate outfits.

  6. BarkBox

    Founded in 2011, BarkBox is a monthly subscription service for dogs, delivering themed boxes of toys, treats, and chews. They often include fun accessories and occasional apparel items that align with their playful monthly themes, encouraging dress-up.

  7. Etsy

    Launched in 2005, Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. It's a popular platform for independent creators to sell unique, custom-made pet apparel and accessories, perfect for a personalized dress-up day.

National Dress Up Your Pet Day Hero

Colleen Paige

Colleen Paige is a celebrity pet lifestyle expert, animal behaviorist, and author credited with founding National Dress Up Your Pet Day in 2009. She is also the creator of other popular pet holidays like National Dog Day and National Cat Day, advocating for animal welfare and responsible pet ownership. Her work emphasizes celebrating the bond between humans and animals, often encouraging fun and creative ways to interact with pets.

National Dress Up Your Pet Day timeline

3100 BC
Collars as Adornments

Collars were used as the first items of adornment on dogs in Ancient Egypt.

2009
Chic Pets

Celebrating pet fashion was initiated by Colleen Paige.

2011
New York Pet Fashion Show

A dog fashion show titled ‘Last Bark at Bryant Park’ was held in New York.

2012
Mainstream Pet Apparel

The market for clothing lines for pets booms and exceeds the £30m mark

How Businesses Can Celebrate National Dress Up Your Pet Day

Local pet stores, grooming salons, and boutiques can host ‘Pet Fashion Show’ events, inviting customers to bring their dressed-up pets for a chance to win prizes. Offer special discounts on pet apparel and accessories, or partner with a local photographer for themed pet portraits. Restaurants with pet-friendly patios could host a ‘Best Dressed Pet’ contest, creating a festive atmosphere and encouraging community engagement. Emphasize comfort and safety for all participating animals.

National Dress Up Your Pet Day FAQs

When is National Dress Up Your Pet Day?

In 2027, National Dress Up Your Pet Day will be observed on Thursday, January 14. This steady mid-January date offers a consistent annual occasion for pet owners to get creative with their companions’ wardrobes.

How many households own pets in the U.S.?

The number of pet-owning households in the U.S. remains consistently high, with over two-thirds of homes sharing their lives with at least one animal companion. This widespread pet ownership fuels the enthusiasm for holidays like Dress Up Your Pet Day.

What is the economic impact of the U.S. pet industry?

The pet industry continues to experience robust growth, reflecting the deep bond between humans and their pets. A considerable portion of this spending goes towards pampering pets with various products, including stylish outfits and accessories, showcasing the importance of pet well-being and expression.

Is dressing up pets safe and ethical?

The key to ethical pet dressing lies in ensuring the pet’s comfort and health. Costumes should never impede movement, breathing, or vision, and owners should always supervise their pets while dressed. The goal is enjoyment for both pet and owner, not distress.

National Dress Up Your Pet Day Activities

  1. Have a friend take photos of you and your pet’s new outfits

    Did you even dress up your dog if you didn’t take a picture of it? You need to commemorate you and your dog looking styling! Have a mini-photoshoot, and upload the pictures to your social media. Or, if your friends aren’t nice enough to indulge you, take a selfie, or 3, or 10. Either way, the moment is captured.

  2. Use #DressUpYourPetDay on Facebook, Twitter, and Instagram

    In case you live under a rock, we have a memo for you: the internet is extremely creative! Search this hashtag to see how other dog owners have dressed up their dogs in the past. You’ll get inspired immediately. And who knows? You might start some friendly competition! We believe in you; you’ll win!

  3. If you have kids, but no pets, dress them up instead.

    The FOMO doesn’t have to be real. If you don’t have pets, you can dress up your children instead! And if you really want to stick with the theme, you can grab a friend’s dog and go wild. I’m sure your friends wouldn’t mind you babysitting their dogs for a couple hours!

Why We Love National Dress Up Your Pet Day

  1. Clothes can reveal your pet’s personality

    People dress up to show off their personality. So why shouldn’t your pet do the same? Whether your dog is flirtatious, tough, smart or sassy, she deserves an outfit that matches her persona. Your diva dog can get a pink, bedazzled sweatshirt. Your tough dog can get a doggy crew neck sweater. The options are endless, and we want you to try them all! (And we’re sure your dog does too.)

  2. Celebrating holidays is more fun with your pet

    Even something as silly as spending a day dressing up your pet is quality time, and your pet relishes it. Sorry, did we say silly? We meant amazing. Your pet will love that you’re spending time together, and your friends will love that you posted it on the ‘Gram. Facebook and Instagram likes, here you come! Your picture might even impress that cute guy or girl you’ve been eyeing.

  3. It’s probably cold outside anyway

    It’s still January, which means that many places are experiencing cold weather right now. And remember: dogs get cold too! Just as you’re not supposed to walk your dog when it’s too hot, you need to put a sweater on your dog when it’s too cold. So protect your dog from the winter elements by showing some National Dress Up Your Dog Day pride. Treat your fur-baby with that extra layer of warmth, and make sure it is comfortable for them to walk around in!

National Dress Up Your Pet Day dates

Year Date Day
2027 January 14 Thursday
2028 January 14 Friday
2029 January 14 Sunday
2030 January 14 Monday
2031 January 14 Tuesday