National Compliment Day – Jan. 24, 2027

National Compliment Day
Categories:
Tags:
Pop Culture
Where:
United States
Date change rule:
Every January 24
Holiday emoji:

National Compliment Day lights up the calendar every January 24. This special day encourages everyone to spread positivity and boost spirits with genuine praise. Take the opportunity to make someone’s day, acknowledge their efforts, and share some good vibes!

Want to sponsor National Compliment Day? Learn how

Expected National Compliment Day Deals

While National Compliment Day isn’t typically a major sales holiday, several brands often participate by encouraging acts of kindness and appreciation. In 2027, expect local coffee shops like Starbucks or Dunkin’ to run promotions where a compliment to staff might earn a small discount or a free treat. Online card retailers such as Hallmark and Paperless Post may offer free e-cards or special discounts on personalized greetings. Self-care brands like Lush Cosmetics or Bath & Body Works could promote ‘compliment yourself’ campaigns or special gift sets. Social media platforms like Meta (Facebook, Instagram) and X/Twitter will likely see brands encouraging users to tag friends with compliments. We will update this page with confirmed live deals as January 24 approaches.

Platform Guide for National Compliment Day

Instagram

Tag @nationaltoday_ and use #NationalComplimentDay. Share a visual post celebrating someone you admire, or create a Reel with quick compliments for different types of people.

TikTok

Tag @www.nationaltoday.com and use #NationalComplimentDay. Film a short video giving genuine compliments to strangers or friends, capturing their reactions, or share your favorite compliment to receive.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalComplimentDay. Post a public shout-out to a friend, family member, or colleague, highlighting something specific you appreciate about them.

Social Media Tips for National Compliment Day

Individuals

Make it a point to give at least three genuine compliments today. Focus on specific qualities or actions rather than generic praise to make your words more impactful.

Creators

Challenge your followers to a 'compliment chain' where they tag someone and give them a compliment, then that person continues the chain. Feature the best ones in a compilation video.

Brands

Launch an employee recognition campaign, encouraging staff to compliment each other. On social media, invite customers to share compliments about your products or services for a chance to win a prize.

Top Brands for National Compliment Day

  1. Hallmark

    Founded in 1910 by Joyce Hall, Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States. They specialize in helping people connect and express emotions through cards and gifts for every occasion, including National Compliment Day.

  2. Starbucks

    Established in Seattle in 1971, Starbucks is a global coffeehouse chain known for its specialty coffee beverages. They often engage in community-focused initiatives and encourage positive interactions, making them a natural fit for promoting small acts of kindness.

  3. Lush Cosmetics

    Founded in 1995 in Poole, England, Lush Cosmetics is known for its handmade, ethical, and vegetarian beauty products. The brand promotes self-love and well-being, aligning perfectly with the positive self-esteem boost that compliments can provide.

  4. Meta

    Formerly Facebook Inc., Meta Platforms, Inc. is an American multinational technology conglomerate based in Menlo Park, California. As the parent company of Facebook, Instagram, and WhatsApp, Meta's platforms are central to digital communication and sharing positive messages.

  5. Flowers.com

    As a leading online floral retailer, Flowers.com facilitates sending thoughtful gifts and bouquets for various occasions. They enable people to express appreciation and affection, making them relevant for those who wish to accompany their compliments with a tangible gesture.

  6. Kind Snacks

    Founded in 2004 by Daniel Lubetzky, KIND Snacks produces healthy snack bars made with whole ingredients. The brand's name itself evokes the spirit of kindness and positive actions, often integrating social good into its marketing campaigns.

  7. LinkedIn

    Launched in December 2002, LinkedIn is the world's largest professional network, connecting job seekers, employers, and industry professionals. It provides a platform for giving and receiving professional endorsements and recommendations, fostering a culture of workplace appreciation.

National Compliment Day Hero

Bob Etchingham

Bob Etchingham is widely credited as the founder of National Compliment Day, which he established in 1998 with his wife, Kathy. His vision was to create a day dedicated to spreading positivity and recognizing the often-overlooked power of a sincere compliment. Etchingham believed that a simple, genuine compliment could have a profound impact on an individual's day and overall well-being. Through his efforts, the day has grown into an annual observance encouraging millions to uplift others.

History of National Compliment Day

Complimenting people on a good job, or praising them for work we admire, is so engrained in human nature that we do it without even giving it a second thought. Which is why we believe it’s important to compliment a good compliment! So, without further ado, here’s 3 of our favorite compliments in history:

1. George R.R. Martin’s fan letter.
Before he was a best selling author, Martin was a teenage fan boy in love with the world of comics. In 1964, he wrote a letter addressed to Stan Lee and Don Heck. In his letter, he praised the latest two issues of The Avengers and Fantastic Four, saying he had “finally come to the decision to have both mounted in bronze and set on a pedestal in the center of my living room.”

2. Maurice Sendak’s tasty art!
In 2011, Maurice Sendak, author of Where the Wild Things Are, told NPR that a child once expressed his love for the writer’s work by devouring it. The young boy had sent Sendak a charming card with a little drawing on it, which Maurice adored. In response, he sent a card and drew a picture of a Wild Thing with the words “Dear Jim: I loved your card.” Sendak soon received a letter back from Jim’s mother saying “Jim loved your card so much, he ate it.”

3. Clyde Barrow to Henry Ford
Famous outlaws Bonnie and Clyde’s preferred getaway car was reportedly the Ford’s V-8 powered Model B. In fact, they even died in one, after law officers showered their stolen Ford with more than 130 rounds of steel-jacketed bullets. Clyde wasn’t well practiced in writing, but between heists he took the time to send a letter to Henry Ford, proclaiming ” what a dandy car you make.”

National Compliment Day timeline

1722
"Compliment" redefined

Another definition of “compliment” is added into the English language: “a present or favor bestowed, a complimentary gift.”

1650
"E" vs. "I"

The spelling of the noun “compliment” shifts from “e” to “i” because of the Italian noun “complimento”—it’s defined as: "expression of respect and civility."

1610
Compliments to the French

Compliment with an “i,” derived from the French word “complimenter,” is added to the English language as a verb with the definition: "to pay a compliment to, flatter or gratify by expression of admiration, respect."

1300s
First. Compliment. Ever.

The first version of the word "compliment" was derived from the Latin word “complementum," which was created during this time.

How Businesses Can Celebrate National Compliment Day

Local businesses can embrace National Compliment Day by fostering a culture of appreciation among employees and customers. Retail stores could encourage staff to give genuine compliments to shoppers on their style or choices, creating a warm and welcoming atmosphere. Restaurants might empower servers to highlight a diner’s positive energy or a specific menu choice. Agencies and offices can implement an internal ‘compliment board’ or ‘shout-out’ system, allowing colleagues to publicly acknowledge each other’s hard work and positive attributes, boosting team morale and productivity.

National Compliment Day By The Numbers

40% — the percentage of compliments accepted by women. 

22% — the percentage of women who accept compliments from other women.

61% — the percentage of women who say compliments embarrass them.

47% — the percentage of women who say compliments make them uncomfortable.

55% — the percentage of women who say they don’t want to draw attention to themselves through compliments. 

38% — the percentage of women who think the words weren’t meant sincerely.

63% — the percentage of men who accept compliments. 

National Compliment Day FAQs

When is National Compliment Day?

In 2027, National Compliment Day will be observed on Sunday, January 24, providing a relaxed day to focus on uplifting friends, family, and even strangers. Use the day to practice the art of genuine appreciation.

What is the impact of giving and receiving compliments?

Beyond immediate mood boosts, compliments foster stronger social bonds and a more positive environment. Studies indicate that regular positive feedback can reduce stress, enhance productivity, and improve overall well-being in personal and professional settings.

How many compliments do people typically give or receive daily?

On National Compliment Day, the goal is to consciously increase this number. Experts recommend aiming for at least three genuine compliments a day to cultivate a habit of positive communication and appreciation, extending beyond this single observance.

What is the difference between a compliment and flattery?

Flattery, on the other hand, often involves insincere or exaggerated praise, typically with an ulterior motive such as gaining favor or manipulating someone. Its focus is on the giver’s gain, not the recipient’s genuine worth.

National Compliment Day Activities

  1. Compliment a stranger

    Complimenting friends and co-workers on National Compliment Day is a given, but step out of your comfort zone and compliment people you don’t even know. Gas station attendants, Starbucks baristas, bank tellers, the grumpy worker at the DMV — everyone's worthy of receiving a compliment!

  2. Spread the good vibes on social media

    Even though an in-person compliment may seem more genuine, what matters is making people feel good about themselves. Be sure to use the hashtag #NationalComplimentDay to reach more of them.

  3. Challenge friends, family and coworkers

    See if you can get friends and family to compliment at least one person. Spreading good cheer is contagious.

5 Of The Best Movie Compliments Ever

  1. "Anchorman"

    Ron Burgundy: “You’re like a miniature Buddha, covered in hair.”

  2. “The Help”

    Aibileen: “You is kind, you is smart, you is important.”

  3. "Elf"

    Buddy: "You have such a pretty face, you should be on a Christmas card!”

  4. “Jerry Maguire”

    Jerry: “You complete me.”

  5. “Christmas Vacation”

    Clark Griswold: “My cousin in-law, whose heart is bigger than his brain, is innocent.”

Why We Love National Compliment Day

  1. It can build confidence

    Receiving a compliment can certainly brighten your day. Having someone notice positive traits can instantly make you stand a littler taller and walk more confidently.

  2. Anyone has the ability to celebrate

    Unlike Christmas, where you’re stressing out about spending money on gifts, compliments are free. Plus, anyone can give a compliment — regardless of what's in your bank account.

  3. Compliments work — in the workplace

    Here's some helpful advice for bosses and supervisors: Compliments are a powerful way to motivate continued employee efforts. Studies show that rewarding a person with either compliments or money activate the same area of the brain. Thus, compliments can increase on-the-job performance.

National Compliment Day dates

Year Date Day
2027 January 24 Sunday
2028 January 24 Monday
2029 January 24 Wednesday
2030 January 24 Thursday
2031 January 24 Friday

Let’s get social

Here are some special hashtags for the day.

#NationalComplimentDay #Compliments