- Categories:
- Food & Beverage
- Tags:
- Liquor
- Where:
- United States
- Date change rule:
- Every January 24
- Holiday emoji:
- 🍺
Beer Can Appreciation Day on January 24 celebrates the historic moment beer was first sold in cans. This day honors the innovation that transformed how we enjoy our favorite brews, making them more portable and accessible. Grab a cold one, toast to the humble beer can, and explore its rich history and modern impact.
Want to sponsor Beer Can Appreciation Day? Learn how
Expected Beer Can Appreciation Day Deals
While we wait for official 2027 promotions to drop, history shows that Beer Can Appreciation Day often brings exciting deals from major breweries and retailers. Look for special discounts on canned craft beers from brands like Oskar Blues Brewery, known for pioneering craft in cans, and classic favorites from Anheuser-Busch InBev. Many local liquor stores and supermarkets, such as Total Wine & More and BevMo!, typically offer sales on multi-packs and cases of canned beer. Even online retailers like Drizly might feature promotions on various canned selections, from lagers to IPAs. Keep an eye out for limited-edition can designs from breweries like Sierra Nevada Brewing Co. and New Belgium Brewing Company. We will update this page with confirmed live deals as January 24 approaches.
Platform Guide for Beer Can Appreciation Day
TikTok
Tag @www.nationaltoday.com and use #BeerCanAppreciationDay. Film a creative unboxing of your favorite canned beer or showcase a collection of unique can designs.
Tag @nationaltoday_ and use #BeerCanAppreciationDay. Share visually appealing photos of your favorite canned brews, perhaps paired with a scenic backdrop or a delicious meal.
X/Twitter
Mention @NatlToday and use #BeerCanAppreciationDay. Tweet about your top three favorite canned beers or share a fun fact about the history of beer cans.
Beer Can Appreciation Day Hero
Gottfried Krueger Brewery
Beer Can Appreciation Day timeline
A New Jersey based brewery called Kruegers releases the beer can.
After a delay in production during World War II, canned beer became mainstream again.
The sales of canned beer exceed that of bottled beers for the first time.
Dale’s Pale Ale was the first beer to be hand-canned.
How Businesses Can Celebrate Beer Can Appreciation Day
Local breweries and bars can host special ‘can-only’ tasting events, featuring a diverse selection of canned craft beers and offering discounts on purchases. Retailers might create eye-catching displays of vintage and modern beer cans, perhaps even running a contest for customers to guess the oldest can design. Restaurants could offer canned beer pairings with their menu items, highlighting how different brews complement various dishes. Consider collaborating with a local can manufacturer for a behind-the-scenes tour or educational event.
Beer Can Appreciation Day FAQs
When is Beer Can Appreciation Day?
In 2027, Beer Can Appreciation Day is observed on Sunday, January 24. This makes for a relaxed day to enjoy your favorite brews in their iconic metal containers.
How many beer cans are produced annually?
The aluminum beverage can industry produces over 100 billion cans annually in the U.S. alone, with beer cans representing a substantial segment of this output, reflecting their continued dominance in the market.
Why are beer cans so popular today?
Beyond convenience, modern beer cans are highly recyclable, appealing to environmentally conscious consumers. They also offer a larger canvas for creative artwork, making them attractive to craft beer enthusiasts and collectors.
What was the first beer sold in a can?
While the Gottfried Krueger Brewery pioneered canned beer sales, it took significant research and development with the American Can Company to create a can that could withstand the pressure of carbonation and preserve flavor effectively.
Beer Can Appreciation Day Activities
Buy beer.... in cans
Doesn't matter to me where you buy your beer. It can be a beer your gran' pappy swears by or that ultra micro brew your best friend discovered. So long as it is a can 'cause on Beer Can Appreciation Day we drink from cans!
Marvel at those beautiful beer containers
When ready, remove a single can from packaging, hold it up to the sky and marvel at its majesty. Behold the labeling, the shape, the contours, and all those numbers stamped on the bottom.
Drink the nectar within
Now crack that bad boy and enjoy the flavor that has been kept air tight and far from the light that robs your beer of flavor. Enjoy the wonders of canned beer my friend. You may have earned that reward.
Why We Love Beer Can Appreciation Day
Less time to chill
It's science. It takes less time to chill a can of beer than a bottle of beer. However, bottled beer stays colder longer. But that's what koozies are for, not to mention the Yeti Rambler Colster.
Easier to stack
Have you ever tried to stack beer bottles? Oh you have... How did that work out for you? Beer cans are easier to stack on shelves in the grocery store, or in your fridge, or in the garage, or any other place you might stack beer cans.
More durable
The advent of canned beer allowed US brewers to ship millions of cans of beer to soldiers overseas during World War II. Now canned beer can float a river, summit a mountain, and shred the gnar, all while staying pressurized, delicious and ready when you are. Can a bottle do that?
Beer Can Appreciation Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | January 24 | Sunday |
| 2028 | January 24 | Monday |
| 2029 | January 24 | Wednesday |
| 2030 | January 24 | Thursday |
| 2031 | January 24 | Friday |
Social Media Tips for Beer Can Appreciation Day
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