Wimbledon – Jun. 28, 2027

Wimbledon
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SportsSummer
Where:
U.K.
Date change rule:
Starts the Monday that falls between June 30 and July 6
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Wimbledon, the oldest and most prestigious tennis championship, serves up two weeks of thrilling grass-court action every July. As the only Grand Slam played on grass, it draws the world’s elite players and millions of fans. Immerse yourself in the traditions, savor strawberries and cream, and cheer for your favorite champions.

Want to sponsor Wimbledon? Learn how

Expected Wimbledon Deals

While official 2027 promotions will be announced closer to the event, history shows Wimbledon’s global appeal drives significant brand activations. Expect official partners like Rolex to highlight their enduring association with precision and excellence. Slazenger, the official ball supplier, often runs promotions on tennis equipment, while Evian offers special hydration packs. For those enjoying the matches at home, retailers like Ralph Lauren, the official outfitter, will feature Wimbledon-themed apparel. Pubs and restaurants will host viewing parties, often with special menus featuring strawberries and cream or Pimm’s. We will update this page with confirmed live deals as July approaches.

Platform Guide for Wimbledon

Instagram

Tag @nationaltoday_ and use #Wimbledon. Share your favorite match moments, tennis fashion, or Pimm’s and strawberries.

X/Twitter

Mention @NatlToday and use #Wimbledon. Join the real-time conversation with live match reactions and predictions.

YouTube

Subscribe to @NationalToday for holiday video content. Watch classic Wimbledon highlights, player interviews, and behind-the-scenes footage.

Social Media Tips for Wimbledon

Individuals

Host a Wimbledon viewing party, complete with traditional strawberries and cream. Dress in white to honor the tournament's strict dress code.

Creators

Produce content reviewing daily match highlights, analyzing player performance, or recreating iconic Wimbledon fashion looks.

Brands

Run a tennis-themed giveaway or promotion. Partner with local sports bars to host official viewing events for key matches.

Partners & Brands for Wimbledon

  1. Rolex

    The official timekeeper of Wimbledon since 1978, Rolex is synonymous with precision and excellence, reflecting the high standards of the tournament. The brand's presence is visible throughout the All England Club.

  2. Slazenger

    Slazenger has been the official ball supplier for Wimbledon since 1902, making it the longest-running sports sponsorship in history. Over 50,000 balls are used during the two-week championship.

  3. Evian

    Evian is the official bottled water of Wimbledon, ensuring players and spectators stay hydrated throughout the demanding tournament. The brand emphasizes natural purity and performance.

  4. Lanson

    Champagne Lanson is the official champagne supplier to Wimbledon, a partnership that began in 2001. It is served in all the bars and hospitality marquees at the All England Club.

  5. IBM

    IBM serves as the official technology partner for Wimbledon, providing crucial data analytics, AI-powered insights, and digital platforms that enhance the fan experience and support tournament operations.

  6. Ralph Lauren

    Ralph Lauren has been the official outfitter of Wimbledon since 2006, designing the uniforms for all on-court officials, including chair umpires, line umpires, and ball persons. The brand's classic aesthetic perfectly complements the tournament's tradition.

  7. Robinsons

    Robinsons has been the official soft drink of Wimbledon since 1935, a beloved British brand known for its fruit squash. It's a popular choice among spectators for a refreshing beverage during matches.

Wimbledon Hero

Spencer Gore

Spencer Gore was the first-ever Wimbledon champion, winning the inaugural Gentlemen's Singles title in 1877. A talented all-around athlete, Gore defeated William Marshall in three sets to claim his place in tennis history. His victory marked the beginning of Wimbledon's storied legacy as the world's premier tennis event.

Wimbledon timeline

1877
The first Wimbledon tournament

Gentlemen's singles is the only event held; Spencer Gore prevails from a field of 22 athletes — with a mere 200 spectators present at the finals.

1884
Women join the club

Seven years after its inception, Wimbledon includes a Ladies' Singles tournament.

1969
Ball girls, too

Prior to this, Wimbledon used only ball boys chosen from a particular school.

2009
Retractable roof

To protect players and fans from rain and/or excessive heat during the Championships, the roof is installed and takes roughly 20 minutes to close.

2017
Roger Federer breaks a record

Federer, arguably the best men's tennis player ever, picks up his eighth Gentlemen's Singles title.

How Businesses Can Celebrate Wimbledon

Local businesses can embrace Wimbledon by hosting themed events. Sports bars and pubs can offer special menus featuring British fare, Pimm’s cocktails, and strawberries and cream while broadcasting matches. Retailers might create window displays with tennis gear or white apparel, encouraging customers to get into the spirit. Even bakeries could offer Wimbledon-inspired treats, capitalizing on the tournament’s iconic culinary traditions.

Wimbledon FAQs

When is Wimbledon?

In 2027, Wimbledon will commence on Monday, June 28, and run through Sunday, July 11. The tournament consistently starts on the first Monday of July.

How many people watch Wimbledon globally?

Annually, Wimbledon draws an estimated cumulative audience of over a billion people across television and digital platforms. This vast reach solidifies its status as a premier global sporting event.

What are some unique traditions of Wimbledon?

Beyond the iconic white attire, Wimbledon’s charm lies in its royal patronage, the queue for tickets, and the meticulous maintenance of its grass courts. It’s a tournament where tradition is as important as the tennis itself.

Why do players wear white at Wimbledon?

The ‘predominantly in white’ rule is enforced to maintain Wimbledon’s classic aesthetic and uphold its long-standing traditions. Players must adhere to specific guidelines regarding the amount of color permitted on their attire.

Wimbledon Activities

  1. Strawberries and cream

    A traditional treat of The Championship, fans consume nearly 75,000 pounds of strawberries each year. Don't go that crazy, but a couple pints of strawberries (and cream) are a nice summer treat anyway.

  2. Outdoor viewing party

    Tennis action will be pretty consistent for two full weeks. Set up an outdoor screen, fire up the BBQ and relax while others show off their athletic prowess.

  3. Take a tennis lesson

    This sport isn't nearly as easy as it looks. There's a reason some players grunt with every shot. Put on your brave face — and lots of sunscreen — and head down to the local courts to try your (back)hand.

Use These 5 Tennis Facts To Impress Your Friends During Wimbledon

  1. Billie Jean King defeats Bobby Riggs

    Ms. King did wonders for the world of women's athletics when she beat Riggs, who declared he could beat any female tennis player back in 1973.

  2. John McEnroe's meltdowns

    It's hard to pick just one. McEnroe's short temper has earned him ten fines over his career. Still, they're fun to watch.

  3. Tennis sweethearts

    American tennis champions Chris Evert and Jimmy Connors called off their storybook engagement in the mid '70s. Nearly 40 years passed before either one of them publicly addressed the breakup.

  4. Serena vs. Venus

    The Williams sister have faced off 30 times in professional tournaments, with Serena leading the head-to-head 18-12.

  5. Wimbledon hosts longest match ever

    Stretching over three days in 2010, American John Isner defeated France's Nicolas Mahut 70-68 in a match lasting over 11 hours.

Why We Love Wimbledon

  1. We love sports

    Americans love a little friendly competition. We enjoy all sports, from darts to hockey and everything in between. Cheering on our favorite athletes always makes for a good time.

  2. It gives us something to talk about

    As civilized a sport as tennis is, there's always an unexpected story. From occasional player outbursts to the off-court hookups, tennis may not be as polite as we've been led to think.

  3. Everything is better in the summer

    Wimbledon is summertime's most prestigious sporting event. And the two-week event always occurs around July 4 — giving American tennis fans an extra day off to watch.

Wimbledon dates

Year Date Day
2026 June 29 Monday
2027 June 28 Monday
2028 July 3 Monday
2029 July 2 Monday
2030 July 1 Monday