Trooping The Colour – June 13, 2026

Expected Trooping The Colour Deals

As a national celebration of the Sovereign’s official birthday, Trooping The Colour inspires various themed offerings across the U.K. While we await official 2027 promotions, history shows that retailers like Fortnum & Mason often release special commemorative merchandise. Pubs and hotels, such as The Goring or those along The Mall, frequently host viewing parties and themed afternoon teas. Brands like Royal Doulton may offer limited-edition collectibles. Travel companies such as British Airways Holidays might feature packages to London for the event. Local businesses and bakeries across London, including Gail’s Bakery, often create patriotic treats. We will update this page with confirmed live deals as June approaches.

History of Trooping The Colour

A regiment’s colors embody its spirit and great service to the home it represents, as well as its fallen soldiers. On the battlefield, a regiment’s colors, or flags, were used as rallying points. Regiments would also have their ensigns slowly march with their colors between the ranks to enable soldiers to recognize their regiment’s colors. The loss of a color, or the capture of an enemy color, were respectively considered the greatest shame, or the greatest glory on a battlefield. Trooping the Colour is an old ceremony in which battalions would participate by their respective companies and each color party would ‘troop’ or march their colors through the ranks so that every soldier would see that the colors were intact. This was done before and after every battle. This ceremony has been retained through time and is largely ceremonial today.

Since 1748, Trooping the Colour has also been known as the mark for the official birthday of the British sovereign. This day also coincides with the “Government Gazette” publication of the ‘Birthday Honours’ list, which marks the reigning British monarch’s official birthday by granting various individuals appointment into national or dynastic orders, or the award of decorations and medals. Birthday Honours is one of two annual honors lists, along with the New Year Honours. Trooping the Colour allows the troops of the Household Division to pay a personal tribute to the sovereign with great pomp and pageantry. Crowds lining the route and in St. James’s Park listen to music performed by both massed and mounted bands.