Your Voice Matters
October 20–24 marks National Write a Review Week, a new celebration of the power we all have to make the internet a little more trustworthy, one review at a time. Whether it’s sharing feedback for your bank, praising your favorite small business, or warning others about a not-so-great purchase, your voice helps millions of people shop smarter: so leave a review for a recent experience today.
History of National Write a Review Week
In the early days of shopping, people relied on one another for advice — neighbors, friends, and family were our go-to sources for recommendations. Fast forward to the digital age, and the internet has replaced word of mouth with something bigger: online reviews.
That’s what inspired Peter Holten Mühlmann, founder of Trustpilot, to create a platform where real people could share their real experiences. It all started with one simple mission — to help his parents shop safely online. Today, Trustpilot has become the world’s largest independent review platform, with more than 300 million reviews and counting.
As shopping went global, so did trust issues. With AI-driven recommendations, online scams, and endless ads, people started wondering who they could believe. Reviews became the modern version of word-of-mouth — a global network of shared experiences that builds transparency and confidence.
In 2024, Trustpilot removed 4.5 million fake reviews using advanced AI detection, showing how seriously the company takes integrity. That same year, Americans turned to reviews more than ever — 93% of shoppers relied on them before buying.
Recognizing the power of honest voices, Trustpilot launched National Write a Review Week in October 2025. Timed right before the busy holiday shopping season, it encourages people to speak up, share their experiences, and help others make informed decisions. It’s also a moment for businesses to open their doors to feedback and show they’re listening. Consumers are urged to use their voice and review a recent experience or experiences.
Now celebrated annually, National Write a Review Week reminds us that every review counts — and every voice can make the internet a more trustworthy place, if you speak up.
National Write a Review Week timeline
Online shopping takes off, and reviews become the new word-of-mouth for digital buyers.
Trustpilot is founded, creating an open space for people to share honest feedback.
Businesses start showcasing customer reviews to build credibility and drive sales.
Trustpilot removes 4.5 million fake reviews — caught by AI — ensuring authenticity.
The first-ever National Write a Review Week launches, encouraging everyone to share their voices.
National Write a Review Week FAQs
Why is National Write a Review Week celebrated?
To remind people that honest reviews help others make smarter decisions — and help businesses earn genuine trust.
Who created it?
Trustpilot launched the holiday in 2025 as part of its mission to make the internet more transparent and trustworthy.
When is it celebrated?
Every year from October 20–24, right before the holiday shopping season.
Can businesses get involved?
Absolutely! Businesses can invite customers to share feedback and celebrate transparency.
Who can participate?
Everyone — shoppers, diners, travelers, and businesses alike. If you’ve had an experience, you have a story to tell!
How to Observe National Write a Review Week
Write a review
Think of a recent purchase, service, or experience you had and leave a review on Trustpilot.com/writeareview. Use #WriteAReviewWeek to join the online conversation.
Encourage others to share
Ask friends or customers to join in. Businesses can download official graphics and templates from Trustpilot to spread the word.
Highlight trusted voices
Share your favorite review — one that made you laugh, changed your mind, or helped you discover a great brand.
5 Facts About National Write A Review Week
Reviews rule
A whopping 93% of Americans say reviews influence what they buy.
Fake reviews are fading
In 2024, Trustpilot removed 4.5 million fake reviews, 90% caught automatically by AI.
Trust drives growth
Trusted brands are 1.7x more likely to earn a purchase.
Humans still win
Even in the AI era, only 46% of consumers say they fully trust AI recommendations — real reviews still matter most.
Every voice counts
Trustpilot now allows unlimited invitations for U.S. businesses to collect reviews — giving everyone a chance to be heard.
Why National Write a Review Week is Important
It’s about trust
Reviews help cut through the noise online, giving everyone a clearer picture of what’s real and reliable.
It celebrates real voices
Every review — glowing or constructive — helps someone else make a better decision.
It helps businesses grow
Feedback fuels improvement. When businesses listen, they learn — and everyone benefits.
National Write a Review Week dates
| Year | Date | Day |
|---|---|---|
| 2025 | October 20–24 | Monday–Friday |
| 2026 | October 20–24 | Tuesday–Saturday |
| 2027 | October 20–24 | Wednesday–Sunday |
| 2028 | October 20–24 | Friday–Tuesday |
| 2029 | October 20–24 | Saturday–Wednesday |
