National Unicorn Day – Apr. 9, 2027

National Unicorn Day
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National Unicorn Day sparkles every April 9, inviting everyone to celebrate the most enchanting mythical creature. Dive into a world of vibrant colors, glitter, and pure imagination. Share your love for these majestic beasts by dressing up, crafting, or simply believing in magic!

Want to sponsor National Unicorn Day? Learn how

Expected National Unicorn Day Deals

While we await official 2027 promotions, history shows that National Unicorn Day often inspires a flurry of whimsical deals. Expect retailers like Claire’s and Hot Topic to offer discounts on unicorn-themed apparel, accessories, and novelty items. Toy stores such as Toys ‘R’ Us and Target may feature sales on unicorn plushies, craft kits, and fantasy playsets. Food and beverage brands like Starbucks (with its past Unicorn Frappuccino) or local bakeries might introduce limited-edition rainbow drinks and treats. Online shops like Etsy and Amazon will likely highlight independent creators offering unique unicorn art and custom gifts. We will update this page with confirmed live deals as April 9 approaches.

Platform Guide for National Unicorn Day

Instagram

Tag @nationaltoday_ and use #NationalUnicornDay. Share your most magical unicorn-inspired outfits, treats, or art.

TikTok

Tag @www.nationaltoday.com and use #NationalUnicornDay. Create short, whimsical videos showcasing your unicorn celebrations.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalUnicornDay. Share photos of your family’s unicorn crafts or party ideas.

Social Media Tips for National Unicorn Day

Individuals

Embrace your inner child by wearing unicorn-themed clothing, baking rainbow treats, or watching a fantasy movie featuring unicorns.

Creators

Produce tutorials for DIY unicorn crafts, makeup looks, or recipes. Host a live Q&A about unicorn lore or fantasy art techniques.

Brands

Launch a limited-edition unicorn product or offer a special discount on existing magical merchandise. Run a 'best unicorn photo' contest with a themed prize.

Top Brands for National Unicorn Day

  1. Build-A-Bear Workshop

    Founded in 1997, this interactive retailer allows customers to create their own stuffed animals, including popular unicorn designs. They often feature special unicorn releases and accessories.

  2. Claire's

    Established in 1961, Claire's is a global retailer of fashion accessories, jewelry, and beauty products. They are well-known for their extensive collection of unicorn-themed items, popular with younger audiences.

  3. Lisa Frank

    Founded in 1979, Lisa Frank is an American company known for its colorful designs on school supplies and other products. Unicorns are a recurring and iconic motif in their vibrant, fantastical artwork.

  4. Pusheen

    Pusheen is a popular animated webcomic character created by Clare Belton and Andrew Duff in 2010. The brand often features 'Pusheenicorn' merchandise, combining the cat with unicorn elements.

  5. Starbucks

    Founded in Seattle in 1971, Starbucks is the world's largest coffeehouse chain. While not a permanent item, their 2017 Unicorn Frappuccino became a viral sensation, demonstrating the widespread appeal of unicorn themes.

  6. My Little Pony

    First introduced by Hasbro in 1981, My Little Pony is a popular entertainment franchise centered on colorful ponies, many of whom are unicorns or alicorns (winged unicorns), embodying friendship and magic.

  7. Etsy

    Launched in 2005, Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. It's a hub for independent artists and makers to sell unique, often personalized, unicorn-themed products.

National Unicorn Day Hero

Leonardo da Vinci

The Renaissance polymath Leonardo da Vinci (1452–1519) famously depicted a unicorn in his 'Lady with a Unicorn' painting. While mythical, his inclusion of the creature in art helped solidify its image in Western culture as a symbol of purity and grace, often associated with female virtue.

History of National Unicorn Day

The unicorn is known as a creature of legend, one with a single large, spiraled and pointy horn which projects from its forehead. They were spotted in early Mesopotamian artwork and were often noted in myths and stories deriving from China, Greece, and India. In Greek mythology writers strongly believed that unicorns were running wild in a faraway distant realm. That distant realm was India and Greek physician Ctesias quoted in his book ‘‘On the Nature of Animals’’ that he believed India produced a one-horned horse. Some argued that he wasn’t seeing a unicorn, but instead was citing the Indian Rhinoceros. In Iran, unicorns were said to be found in Persepolis and the Hebrew Bible describes an animal called the ‘‘re’em’’ which some believe to be the unicorn.

The unicorn has always been depicted as a symbol of grace and purity, with its horn said to hold the power to cleanse poisonous water and to heal sickness. In medieval times, they would sell the tusks of the Narwhal whale and advertise it as a Unicorn horn.

The Celts, Romans, and Persians also described a white magical horse with a single horn. The creature was said to represent strength, grace, and freedom. The unicorn has been a symbol on the Scottish coat of arms since the 12th century. As you can see, unicorns have been present in our culture for a long time, and so the recent introduction of National Unicorn Day in 2015 is a welcome one.

National Unicorn Day timeline

1707
Cross Breed Flag

A lion and a unicorn are placed on the British coat of arms symbolizing the joining of the Scottish Unicorn and the English Lion.

1980
Cirque-Du-Horn

A unicorn is first displayed in U.S. circuses. It’s made by fusing goats’ horns after birth.

1980
Copy That!

An application is filed for a patent in the U.S. to surgically grow unicorns.

April 2015
Always Be a Unicorn

The first National Unicorn Day is celebrated on April 9.

How Businesses Can Celebrate National Unicorn Day

Local businesses can sprinkle some magic on National Unicorn Day by offering themed promotions and decorations. Bakeries could create rainbow-swirl cupcakes and unicorn horn cookies, while toy stores might host a ‘design your own unicorn’ craft station. Boutiques could feature sparkly apparel and accessories. Consider a ‘unicorn latte’ special at coffee shops or a themed story time at local bookstores. Encourage customers to share their magical moments on social media using #NationalUnicornDay to amplify the fun.

Traditions

Unicorns have been part of fairytales, myths, cultures, and folklore for centuries. The creature’s mystic charm is popular with both children and adults. Unicorns also symbolize beauty and bring joy wherever they go.

To celebrate this holiday, incorporate that unicorn magic into your day by adding unicorns to your outfit, makeup, hair, and more. The unicorn color scheme is trending, so pastel colors of pink and purple paired with really vivid shades is the way to go. 

If you have a child or know a child, they’ll especially love unicorn-themed anything. Unicorn-themed food, and watch parties with movies and cartoon shows featuring unicorns are hosted. There are many popular books on unicorns too that you can read to your little one.  

By The Numbers

1 – the number of horns a unicorn has.

6,000 – the estimated number of years that unicorns have been around for. 

5 – the number of unicorns that live in a group. 

2 – the number of colors unicorns mostly are — white and black. 

10,000 pounds – the price Queen Elizabeth I paid to purchase a spiral horn. 

 

National Unicorn Day FAQs

When is National Unicorn Day?

In 2027, National Unicorn Day is observed on Friday, April 9, offering a fantastic opportunity to celebrate imagination and joy. Get ready to indulge in all things rainbow and glitter!

How popular are unicorns in pop culture?

The global market for unicorn-themed merchandise, including toys, apparel, and party supplies, continues to grow, reflecting their enduring popularity. They remain a dominant symbol of fantasy and positivity.

What do unicorns symbolize?

Across various cultures, unicorns are seen as benevolent creatures associated with healing, happiness, and hope. Their single horn is often linked to divine power and enlightenment.

Is the unicorn the national animal of Scotland?

Scotland chose the unicorn as its national animal due to its association with purity and power, often depicted in chains to show the power of Scottish kings. It’s a unique and fitting emblem.

National Unicorn Day Activities

  1. Dress up as a unicorn

    Unicorn outfits are a fabulous fashion statement and also make for super awesome costumes for kids. Make a cutesy outfit or add a unicorn print with iron-on paper and don a unicorn t-shirt.

  2. Eat unicorn-themed food

    Why not try making multicolored pancakes for breakfast, or check out ‘‘lovealbanybread’s’’ Instagram for rainbow unicorn toast recipe. How about trying a rainbow layered cake and a bowl of unicorn noodles? Experiment and go wild!

  3. Visit Scotland

    Scotland is the homeland of unicorns as they don the unicorn proudly on their coat of arms. Visit the historic Edinburgh Castle near the National War Monument, or St Margaret’s Chapel and look for carvings and sculptures of unicorns on these historic buildings. If you can’t, read up on the history of unicorns in Scotland online.

5 Facts About Unicorns

  1. He who cannot be named

    In ‘‘The Philosopher's Stone’’, Lord Voldemort is made to drink unicorn blood to stay alive.

  2. Gold unicorn at the ball

    Ballet star Rainer Krenstetter dressed up as a unicorn at the Life Ball in Vienna, Austria.

  3. United with mother

    In Warsaw’s National Museum there’s a statue of the Virgin Mary holding a unicorn on her lap.

  4. Born from words

    The word unicorn comes from the Latin word unus, meaning one, and cornu meaning horn.

  5. Piercing lie

    Legend says a unicorn may pierce the heart of a liar with its horn.

Why We Love National Unicorn Day

  1. According to legend

    The mythical element of unicorns is why we love them so much. As Dr. Seuss said ‘‘sleep resembles the unicorn – it is reputed to exist, yet I doubt I will see any.’’ Unicorns remain special imaginary figures who are powerfully skilled, so we celebrate them to fuel the wonder of them in our imaginations.

  2. They’re everywhere

    The sheer way that Unicorns are embedded in our lives shows how important they are to everyone. We watch them on tv, read about them in books and they’re on merchandise everywhere. They’re mythical, yet they have an important place in society, and we love them for it.

  3. We can’t stop looking

    The rainbow beauty of unicorns is in fact why we celebrate this day. It’s why we love printing them on our clothes, our bags, our lunch bags, and why we are so fascinated by these creatures. So, dress up and use color on this special day, you can look as great as a unicorn.

National Unicorn Day dates

Year Date Day
2027 April 9 Friday
2028 April 9 Sunday
2029 April 9 Monday
2030 April 9 Tuesday
2031 April 9 Wednesday

Let’s get social

Here are some special hashtags for the day.

#NationalUnicornDay #Unicorns #UnicornLove #UnicornDay #UnicornsAreReal