National Regifting Day – Dec. 18, 2026

National Regifting Day
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National Regifting Day arrives every third Thursday of December, encouraging a humorous and practical approach to holiday gift-giving. This day is all about giving unwanted presents a new home, often with a subtle nod to its original journey. Learn how to master the art of regifting ethically, discover clever ways to repurpose items, and avoid common regifting faux pas.

Want to sponsor National Regifting Day? Learn how

Expected National Regifting Day Deals

While National Regifting Day isn’t typically marked by traditional retail sales, expect a surge in interest around gift exchange events and secondhand marketplaces. Platforms like eBay and Poshmark often see increased activity for people offloading unwanted presents, creating a circular economy for gifts. Local consignment shops and thrift stores may also highlight unique finds perfect for regifting. Some office supply stores, such as Staples or Office Depot, might offer discounts on wrapping paper and gift tags for those preparing their regifts. Online retailers like Amazon and Target could see a bump in gift card purchases as an easy, universally acceptable regift option. We will update this page with confirmed live deals as December 18 approaches.

Platform Guide for National Regifting Day

TikTok

Tag @www.nationaltoday.com and use #RegiftingDay. Share your funniest regifting stories or clever tips for giving a gift a second life.

Instagram

Tag @nationaltoday_ and use #NationalRegiftingDay. Post photos of your most successful regifts or creative ways to re-wrap an item.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #Regifting. Host a virtual regifting exchange with friends or share your favorite regifting etiquette tips.

Social Media Tips for National Regifting Day

Individuals

Sort through your closet for unused gifts that could be perfect for someone else. Ensure they're in pristine condition and thoughtfully re-wrapped before passing them on.

Creators

Produce a 'Regifting 101' tutorial, showcasing how to ethically and cleverly regift items. Share humorous stories or host a live Q&A about regifting etiquette.

Brands

Launch a 'Second Chance Gift' campaign, encouraging customers to donate unwanted items to charity in exchange for a discount on new purchases, or promote gift cards as the ultimate regift.

Top Brands for National Regifting Day

  1. Seinfeld

    The iconic 1990s sitcom is credited with popularizing the concept of regifting through a memorable 1995 episode titled 'The Label Maker.' This episode solidified regifting in pop culture.

  2. eBay

    Founded in 1995, eBay is a global e-commerce giant facilitating consumer-to-consumer and business-to-consumer sales. It's a popular platform for selling or buying 'new-in-box' items, making it ideal for regifting.

  3. Poshmark

    Launched in 2011, Poshmark is a leading social marketplace for new and secondhand style. It allows users to buy and sell fashion, home goods, and electronics, making it a hub for finding or rehoming gifts.

  4. The Container Store

    Founded in 1978, The Container Store specializes in storage and organization products. They offer solutions for organizing gifts, making it easier to store and eventually regift items discreetly.

  5. Hallmark

    Established in 1910, Hallmark is renowned for its greeting cards, gifts, and holiday decor. They provide all the essentials for re-wrapping and presenting a regift as a thoughtful new present.

  6. Goodwill Industries

    Founded in 1902, Goodwill is a non-profit organization providing job training and community services through a network of thrift stores. Donating unwanted gifts to Goodwill is an ethical alternative to regifting.

  7. Target

    Founded in 1902, Target is a major American retail corporation. With a wide array of products and popular gift card options, it's a common source for both original gifts and items that might eventually be regifted.

National Regifting Day Hero

Jerry Seinfeld

Comedian and co-creator of the eponymous sitcom 'Seinfeld,' Jerry Seinfeld, along with Larry David, brought the concept of regifting into mainstream pop culture. The show's 1995 episode 'The Label Maker' famously depicted the humorous pitfalls and etiquette surrounding giving an unwanted gift to someone else, cementing 'regifting' as a widely understood term and practice.

History of National Regifting Day

The term ‘re-gifting’ was first popularized in a 1995 episode of the sitcom “Seinfeld” called ‘The Label Maker,’ where a label maker is re-gifted from one character to another. The actual practice, of course, pre-dates the show by many years. The British term for a gift that is passed around a group is ‘matham.’ National Re-Gifting Day originally started off as an office holiday during the holiday season where co-workers would often re-gift gifts that they received and didn’t really want. A fascinating part of the culture of workplace re-gifting is the practice of White Elephant gift exchanges, in which gifts are exchanged between co-workers by ‘stealing’ gifts you want for yourself from other people. On October 24, 2008, the state of Colorado announced December 18 to be National Re-Gifting Day.

Think about the coffee mug you don’t have any use for or the label maker you don’t want anything to do with. Save for a few occasions, re-gifting can be a sustainable way of making use of an item that you initially thought you would discard or leave to collect dust on a shelf. However, it is important to keep in mind a few rules when deciding on whether to re-gift an item or not. Make sure that the gift you’re passing along has never been used, is devoid of any sentimental value, is not personalized, and is actually a good fit for the recipient.

National Regifting Day timeline

1828
White Elephant

White Elephant gift exchanges, where the concept of ‘stealing’ or swapping fun or humorous gifts, enter the Western lexicon.

1995
‘The Label Maker’

The “Seinfeld” episode, ‘The Label Maker,’ grants the act of re-gifting legitimacy and even fosters broad cultural currency.

October 24, 2008
A National Holiday

The state of Colorado declares National Re-Gifting Day a national holiday.

December 18, 2008
National Re-Gifting Day

The first National Re-Gifting Day is celebrated.

How Businesses Can Celebrate National Regifting Day

Local businesses can embrace National Regifting Day with creative and lighthearted promotions. Retailers could host a ‘Regift Exchange’ event where customers bring in a wrapped, unused item for a swap, generating foot traffic and community engagement. Coffee shops or bakeries might offer a special ‘Second Chance Latte’ or ‘Repurposed Pastry’ discount for customers who share their best regifting story. Small boutiques could promote their gift cards as the ‘ultimate regift,’ ensuring the recipient gets exactly what they want. Emphasize the fun and sustainable aspects of giving gifts a new life, rather than letting them gather dust.

National Regifting Day FAQs

When is National Regifting Day?

In 2026, National Regifting Day falls on Friday, December 18. It’s perfectly timed for giving those less-than-perfect holiday presents a new home before the year ends.

How many people regift?

Surveys consistently show that a significant portion of the population engages in regifting. In recent years, estimates suggest that over half of Americans have regifted at least once, with many doing so annually.

What makes a good regift?

A good regift is typically new, unused, in its original packaging, and universally appealing. Think generic items like candles, gift baskets, or unopened electronics that aren’t personalized or easily traceable to the original giver.

Is regifting ethical?

Regifting can be ethical if done thoughtfully and carefully. It’s generally considered acceptable when the gift is new, suitable for the new recipient, and there’s no chance the original giver will find out or be offended.

National Regifting Day Activities

  1. Go through the knick-knacks you’ve received

    To understand if you can actually re-gift anything this season, sort through the gifts you’ve received. See if there’s anything appropriate to re-gift.

  2. Organize a White Elephant gift exchange

    Gather a group of co-workers. Organize a White Elephant gift exchange with them.

  3. Talk about it on social media

    Re-gifting can often evoke a sense of shame in people. Talk about it on social media to promote the good habits of gift-giving that people may not be aware of!

5 Facts About Gift-Giving Culture In The United States

  1. The number of recipients

    The average shopper buys presents for approximately eight recipients each year.

  2. Pets over friends

    People are more likely to buy gifts for pets rather than for friends.

  3. A generational divide

    Baby boomers tend to give gifts to the least number of recipients in comparison to the other ‘adult’ generations, such as the Silent Generation and Generation X.

  4. Average budget

    The average holiday shopping budget is $708.03.

  5. Gift wrapping

    About 80% of consumers report wrapping their own presents.

Why We Love National Regifting Day

  1. It promotes discussion around a taboo topic

    National Re-Gifting Day is a good way to raise awareness about a taboo topic. It serves as a reminder that re-gifting is an acceptable thing to do.

  2. It pushes a more economical alternative

    Gift shopping can be hard on us during difficult times. Recycling gifts would be a more economical alternative to excessive spending.

  3. It encourages an environmentally friendly practice

    National Re-Gifting Day encourages re-gifting as a far more environmentally sound practice. It does so because it reduces production and waste.

National Regifting Day dates

Year Date Day
2025 December 18 Thursday
2026 December 17 Thursday
2027 December 16 Thursday
2028 December 21 Thursday
2029 December 20 Thursday