- Categories:
- Food & Beverage
- Tags:
- Comfort FoodCookingItalian Food
- Where:
- Brazil
- Date change rule:
- Every July 10
- Holiday emoji:
- 🍕
National Pizza Day in Brazil arrives every July 10, honoring the country’s deep affection for this iconic dish, particularly in Sao Paulo. With a rich Italian heritage, Brazil has embraced pizza as its own, developing unique flavors and traditions. Join millions in celebrating by exploring new pizzerias, trying a gourmet slice, or even crafting your own Brazilian-inspired pie at home.
Want to sponsor National Pizza Day in Brazil? Learn how
Expected National Pizza Day in Brazil Deals
While we await official 2027 promotions to drop, history shows that National Pizza Day in Brazil typically brings a flurry of delicious deals. Expect major chains like Domino’s Brazil and Pizza Hut Brazil to offer discounts on popular pies, combo meals, and delivery specials. Local pizzerias, especially in Sao Paulo, often host special events, tasting menus, and unique limited-time flavors, sometimes featuring sweet pizzas with ice cream or chocolate. Brands like Sadia and Perdigão, known for their frozen foods, might run promotions on their pizza lines. Keep an eye out for offers from delivery platforms such as iFood and Rappi. We will update this page with confirmed live deals as July 10 approaches.
Platform Guide for National Pizza Day in Brazil
Tag @nationaltoday_ and use #NationalPizzaDayBrazil. Share mouth-watering photos of your favorite Brazilian pizza creations, from savory to sweet.
TikTok
Tag @www.nationaltoday.com and use #PizzaBrazil. Film short videos reviewing unique Brazilian pizza toppings or showing off your pizza-making skills.
Mention National Today (facebook.com/nationaltoday) and use #DiaDaPizzaBrasil. Engage with local pizzerias, share event details, and post about your family’s pizza traditions.
National Pizza Day in Brazil Hero
Italian Immigrants
History of National Pizza Day in Brazil
Pizza is one of the most popular fast food in the world. The average person consumes around 23 lbs of pizza a year in the U.S. alone. Americans love pizza so much that it gets a 35% increase in orders during Superbowl. In Brazil, pizza is practically a staple food.
Virgil’s “Aeneid” has one of the earliest references to pizza. It describes a thin wheat cake scattered with mushrooms and herbs. The city of Naples is the birthplace of pizza as we know it today. Citizens needed a filling meal they could eat on the go. Vendors hawked pizza in the streets, carrying them in large boxes and cutting slices according to the customer’s needs. These pizzas were made with inexpensive ingredients like garlic, salt, lard, tomatoes, and basil. Food critics scorned pizza, viewing it as peasant food. All that changed in 1889 when Queen Margherita of Italy ate a pizza made with basil, mozzarella, and tomatoes. She liked it so much that it was named ‘pizza Margherita.’
Pizza came to Brazil between 1870 and 1920, when the influx of Italian immigrants was at its peak. Many of these immigrants settled in Sao Paulo, working on the coffee plantations. They brought aspects of their culture with them, including cuisine. Pizza quickly became a hit with the locals, and the market steadily grew over the years. In 1985, residents of Sao Paulo held a contest to choose the best pizza out of 10 options. The event was so successful that on the final day of celebration, residents decided to make it a yearly occurrence. Every year since then, Sao Paulo celebrates National Pizza Day on July 10.
National Pizza Day in Brazil timeline
Lombardi’s Pizza opens its doors in New York City.
Ike Sewell and Ric Ricardo introduce a ‘deep-dish’ pizza, billing it as a heartier version of the Italian dish.
Restaurant chain Pizza Hut begins operations in Wichita, Kansas.
Greek immigrant Sam Panopulous invents the Hawaiian pizza in Canada.
How Businesses Can Celebrate National Pizza Day in Brazil
Local pizzerias and restaurants can host special tasting events, offering unique Brazilian-inspired pizza flavors or discounts on classic pies. Food suppliers might collaborate with eateries to promote specific ingredients or offer bulk deals for the holiday. Marketing agencies could run social media campaigns encouraging user-generated content, like ‘Show us your favorite Brazilian pizza’ contests. Even non-food businesses can join by offering pizza-themed promotions or a pizza party for employees.
National Pizza Day in Brazil FAQs
When is National Pizza Day in Brazil?
National Pizza Day in Brazil in 2026 falls on Friday, July 10. This annual celebration honors the country’s vibrant pizza culture, especially prominent in cities like Sao Paulo.
How many pizzas are eaten in Sao Paulo?
Sao Paulo, often called Brazil’s pizza capital, sees an estimated 25 million pizzas consumed every month. This staggering figure highlights the deep love and widespread popularity of pizza in the city.
What is the origin of pizza in Brazil?
Pizza arrived in Brazil with Italian immigrants in the late 19th and early 20th centuries, primarily settling in Sao Paulo. Initially a dish for the Italian community, it quickly gained popularity across the broader Brazilian population.
Is pizza in Brazil different from Italian pizza?
Brazilian pizza often features a thinner crust and a wider variety of toppings compared to traditional Italian pizza. Common Brazilian toppings include Catupiry cream cheese, corn, hard-boiled eggs, and even sweet options like chocolate and fruit.
National Pizza Day in Brazil Activities
Have a slice of pie
Order some pizza, and enjoy a slice or two. You can even have the whole pie!
Bake your pizza
Pizza isn’t hard to prepare. All you need to do is knead some dough, choose your toppings, and pop the pie in the oven.
Host a pizza party
Invite your friends and neighbors to a pizza party. To spice things up, arrange a little contest to see who bakes the best pizza.
5 Amazing Facts About Pizza
The world loves pizza
More than five billion pizzas are sold worldwide, each year.
People prefer thin crusts
Thin-crust pizza is the most popular option worldwide.
World’s most expensive pizza
The Louis XIII is the world’s most expensive pizza valued at $12,000.
The Pizza Principle
In New York City, the price of pizza equals the price of a subway ride, a rule observed since the 1960s.
The month of pizza
93% of Americans eat a slice of pizza at least once a month, so it's no surprise the country has an official pizza month, which is October.
Why We Love National Pizza Day in Brazil
It’s all in the topping
Pizza contains glutamate, a compound found in cheese, pepperoni, sausage, and tomatoes. Glutamate excites our brains, causing our mouths to water and crave the next bite. Finally, a scientific explanation for why you can’t resist the taste of pizza.
Vegetables go down easier
Pizza makes vegetables more palatable. Many people are unlikely to eat a lunch of vegetable salad with cheese, mushrooms, and olives, but when you combine these ingredients with the dough and bake them in an oven, they become more appetizing.
It brings us together
Eating pizza is a communal experience. The slices taste better when you’re sharing them with other people. That’s why it's the ultimate party food.
Social Media Tips for National Pizza Day in Brazil
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