- Categories:
- Food & Beverage
- Tags:
- Liquor
- Where:
- United States
- Date change rule:
- Every December 10
- Holiday emoji:
- 🍺
National Lager Day lights up the calendar every December 10, honoring the light, crisp, and refreshing adult beverage enjoyed worldwide. It’s the perfect occasion to explore the diverse world of lagers, from a classic pilsner to a malty bock. Grab a cold one, learn about its rich history, and toast to this beloved brew.
Want to sponsor National Lager Day? Learn how
Expected National Lager Day Deals
While we wait for official 2027 promotions to drop, history shows that breweries and restaurants often roll out special deals for National Lager Day. Look for discounts on pints and pitchers at local pubs, and perhaps even buy-one-get-one offers from major brands like Budweiser, Miller Lite, and Coors Light. Craft breweries such as Sierra Nevada and Sam Adams may feature their lager styles with tasting events. Retailers like Total Wine & More and BevMo! could offer sales on six-packs and cases. Keep an eye out for food pairings at chains like Applebee’s or Buffalo Wild Wings. We will update this page with confirmed live deals as December 10 approaches.
Platform Guide for National Lager Day
Tag @nationaltoday_ and use #NationalLagerDay. Share photos of your favorite lager, a brewing tour, or a festive toast with friends.
TikTok
Tag @www.nationaltoday.com and use #NationalLagerDay. Film a quick review of a new lager, a DIY beer flight, or a funny skit about lager preferences.
X/Twitter
Mention @NatlToday and use #NationalLagerDay. Tweet about your favorite lager facts, ask for recommendations, or share where you’re celebrating.
National Lager Day Hero
Gabriel Sedlmayr II
National Lager Day timeline
Benno Scharl - known as the 'father' of modern brewing and early adopter of the term lagering, is born.
The town of Plzen, Bohemia, produced the world's first golden lager.
In Munich, Lager brewing took a leap forward with Von Linde's refrigeration, notably at the Paulaner brewery.
A Brief History of Lager: 500 Years of the World’s Favourite Beer, is published.
How Businesses Can Celebrate National Lager Day
Local bars, restaurants, and breweries can celebrate National Lager Day by featuring a diverse selection of lagers on tap or offering special flight deals. Consider a ‘Lager & Food Pairing’ menu, suggesting specific dishes that complement different lager styles. Breweries could host educational tasting sessions about the history and characteristics of lagers, or even launch a limited-edition lager brew. Promote these events on social media using #NationalLagerDay to attract beer enthusiasts.
National Lager Day FAQs
When is National Lager Day?
National Lager Day 2026 falls on Thursday, December 10. It’s a perfect mid-week opportunity to unwind and enjoy your favorite crisp brew.
How popular is lager beer globally?
Lager is overwhelmingly the most popular beer style worldwide, accounting for roughly 80-90% of all beer consumed. Its light, refreshing character makes it a global favorite.
What are the main types of lager?
The main types of lager include Pilsner (light, crisp, hoppy), Helles (malty, golden, less hoppy), Bock (strong, dark, malty), Märzen (amber, malty, often associated with Oktoberfest), and Vienna Lager (amber, balanced).
What is the origin of lager beer?
Lager beer originated in Bavaria, Germany, in the 15th century. The name ‘lager’ comes from the German word ‘lagern,’ meaning ‘to store,’ referring to the cold storage period required for its bottom-fermenting yeast.
National Lager Day Activities
Host a Beer Olympics
Set up a Facebook event page and have your friends form teams (of 6) for your very own Beer Olympics! Popular games in the series include: beer pong (obvi), flip cup, and other bro-tastic drinking games. One rule: lagers only.
Cook up a dish that calls for lager
There are many delicious recipes that require the use of beer. Some popular items that you may not have known include lager, include: carne asada, can-can chicken, beer dip, chocolate Guinness cake, and other boozy dishes.
Have an international lager party
Beer is consumed throughout the world, which means there are a variety of beers you probably haven't tasted yet. Invite your friends over and require them to bring a lager from a beer of a specific country. You're tastebuds will thank you.
Take the National Lager Day Quiz
Why We Love National Lager Day
It's light and it won't bloat you (as much)
Beer is a very hoppy and heavy alcoholic beverage. Many people consume a limited amount due to it's bloating effect. However, many more people prefer lager (which is a lighter beer) to prevent that bloated feeling.
It's refreshing
Hot summer days, or cold winter evenings, most people enjoy a nice cold brew year-round. The light, crisp taste of a lager pairs well with many foods, and is a refreshing choice after a run on the slopes or on the field.
People are more likely to approach you at a bar
According to a recent study, people believe a woman drinking a lager makes them seem "friendly" and "low-maintenance, and a man with a cold brew in hand comes off as "authentic" and "genuine."
National Lager Day dates
| Year | Date | Day |
|---|---|---|
| 2026 | December 10 | Thursday |
| 2027 | December 10 | Friday |
| 2028 | December 10 | Sunday |
| 2029 | December 10 | Monday |
| 2030 | December 10 | Tuesday |
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