National Family Owned & Operated Businesses Day – Jun. 23, 2027

National Family Owned & Operated Businesses Day
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Every June 23
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National Family Owned & Operated Businesses Day recognizes the enduring impact of family-run ventures every June 23. These businesses often form the backbone of local economies, fostering community ties and multi-generational dedication. Take time today to appreciate the hard work, innovation, and commitment that define these vital organizations. Support a local family business, share their story, or simply say thank you.

Want to sponsor National Family Owned & Operated Businesses Day? Learn how

Expected National Family Owned & Operated Businesses Day Deals

While this day isn’t typically marked by widespread retail sales, it’s an ideal time for family-owned businesses to offer special appreciation to their loyal customers and dedicated staff. Look for local promotions from small businesses, such as discounts for repeat patrons or special events celebrating their history. Larger family-controlled companies like Ford Motor Company or Mars, Inc. might highlight their heritage through marketing campaigns rather than direct deals. Many family-run restaurants may offer special menus or family-style meals. We will update this page with confirmed live deals as June 23 approaches, but the focus remains on community appreciation and support.

Platform Guide for National Family Owned & Operated Businesses Day

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #FamilyBusinessDay. Share stories of family business resilience and success.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #FamilyOwnedBusiness. Highlight local family businesses in your community and their unique offerings.

Instagram

Tag @nationaltoday_ and use #FamilyBusiness. Post photos or reels showcasing the faces and stories behind your favorite family-owned shops.

Social Media Tips for National Family Owned & Operated Businesses Day

Individuals

Make a conscious effort to patronize a family-owned business today, whether it's a local restaurant, boutique, or service provider. Leave a positive review online to help them thrive.

Creators

Produce content featuring interviews with local family business owners, documenting their journey, challenges, and successes. Use a storytelling approach to highlight their unique value.

Brands

If your brand is family-owned, share your origin story, introduce your team, and offer a special 'family discount' or loyalty program to celebrate your heritage and thank customers.

Partners & Brands for National Family Owned & Operated Businesses Day

  1. S.C. Johnson & Son

    Founded in 1886 by Samuel Curtis Johnson, this global manufacturer of household cleaning supplies and other consumer products has remained family-owned for five generations. Headquartered in Racine, Wisconsin, it's known for brands like Windex, Pledge, and Glade.

  2. Ford Motor Company

    Established by Henry Ford in 1903, Ford is one of the world's largest automakers, with the Ford family maintaining significant control and influence over the company's direction for over a century. It remains a powerful symbol of American industrial legacy.

  3. Walmart

    Founded by Sam Walton in 1962, Walmart grew from a single store in Rogers, Arkansas, into the world's largest retailer. The Walton family continues to hold a substantial stake in the company, making it one of the most prominent family-controlled businesses globally.

  4. Mars, Inc.

    A privately held, family-owned global manufacturer of confectionery, pet food, and other food products. Founded by Frank C. Mars in 1911, the company is known for iconic brands like M&M's, Snickers, and Pedigree, and operates in nearly 80 countries.

  5. Fidelity Investments

    Founded by Edward C. Johnson II in 1946, Fidelity is one of the largest mutual fund and financial services groups in the world. It remains largely controlled by the Johnson family, offering a wide range of investment products and services to millions of clients.

  6. National Family Business Council

    The National Family Business Council is an organization dedicated to supporting and strengthening family businesses through education, networking, and advocacy. They provide resources and insights to help these unique enterprises navigate challenges and ensure longevity.

  7. Small Business Administration (SBA)

    A U.S. government agency established in 1953, the SBA provides support to entrepreneurs and small businesses. While not exclusively for family businesses, its programs for funding, counseling, and contracting are crucial for their growth and sustainability.

National Family Owned & Operated Businesses Day Hero

Sam Walton

Sam Walton (1918-1992) was the visionary founder of Walmart and Sam's Club, transforming retail with his focus on low prices and efficiency. Starting with a single five-and-dime store, his entrepreneurial spirit and commitment to family values laid the groundwork for one of the world's largest and most influential family-controlled businesses. His legacy continues through the Walton family's ongoing involvement and philanthropic efforts, demonstrating the profound impact a family enterprise can have on a global scale.

History of National Family Owned & Operated Businesses Day

National Family Owned & Operated Businesses Day was created in 2021 by the AG Center β€” a Californian agricultural corporation. The holiday applauds all American family-owned businesses that have survived the harsh and sometimes unpredictable economic environment in the U.S. It celebrates family members whose input has elevated rather than collapsed their family business. The day recognizes those who practice the ethics and traditions passed down by their ancestors despite economic challenges.

In a family-owned business, decision-making is usually controlled by two or more members related by blood, marriage, or adoption. Although the study of family businesses only began in the later parts of the 20th Century, they are considered the oldest form of business. Farming is the first type of family business and some date back over 300 years. Shirley Plantation in Virginia is an outstanding example of a family business that has lived on for generations. Established in 1613, it existed before America gained independence. The Shirley Plantation is now in its 12th generational shift. Another successful example is Caswell-Massey. Founded in 1772, it is the oldest cosmetics and fragrance firm in America and produced President George Washington’s favorite perfume.

Currently, family-owned businesses are considered the main contributors to the world economy. The American Bureau of Census revealed that about 90% of businesses in America are family-owned. Studies have shown that about 20% of new businesses fail within a year, 30% vanish in the second year, half of all businesses close down after five years, and only 30% keep breathing after 10 years β€” more reasons to celebrate the family businesses that have survived for decades.

National Family Owned & Operated Businesses Day timeline

1613
The Shirley Plantation is Established

Shirley Plantation is the oldest family-owned business in Virginia.

1772
The Caswell-Massey is founded

Caswell-Massey opens as Dr. Hunter's Apothecary in Newport, Rhode Island, and begins to produce President Washington's favorite cologne.

1980s
The Studies on Family-Businesses Begin

Economic researchers focus their attention on the development of family-owned businesses.

2021
National Family Owned & Operated Businesses Day

The AG Center in California creates the unofficial holiday to be celebrated every June 23.

How Businesses Can Celebrate National Family Owned & Operated Businesses Day

Local businesses can honor National Family Owned & Operated Businesses Day by highlighting their own family heritage and the stories behind their success. Restaurants might feature ‘family recipe’ specials, while boutiques could showcase products from other family-owned suppliers. Consider hosting an open house or a ‘meet the family’ event to foster deeper connections with customers. Small service businesses could offer a special discount to celebrate the day, encouraging community support for local enterprises. Use social media to share testimonials from long-time employees or customers who appreciate the personal touch of a family business.

National Family Owned & Operated Businesses Day FAQs

When is National Family Owned & Operated Businesses Day?

In 2027, this important day for family enterprises will be observed on Wednesday, June 23, providing a perfect occasion to reflect on their enduring legacy.

How many family-owned businesses are there in the U.S.?

Across the United States, family-owned firms represent a vast majority of businesses, with roughly 5.5 million family businesses contributing to employment and economic growth.

What is the economic impact of family-owned businesses?

These enterprises are crucial economic drivers, responsible for creating 78% of all new jobs in the U.S. and often demonstrating greater stability during economic downturns.

What makes family-owned businesses unique?

Their uniqueness stems from a blend of business and family values, often resulting in strong employee retention, personalized customer service, and a distinct brand identity built on heritage.

National Family Owned & Operated Businesses Day Activities

  1. Support a family-owned business

    Support the family-owned businesses in your area. Show that you appreciate their friendliness, service, and commitment to the local economy.

  2. It promotes camaraderie

    Business owners and those who work for them can spend the day together. As they celebrate their friendship and mutual trust, it will strengthen their partnerships.

  3. Establish a family business

    If you think your family has what it takes, celebrate today by establishing your family-owned and managed business. Who knows? It might be the business reference in centuries to come.

5 Interesting Facts About Family Owned Businesses

  1. There’s flexibility in decision making

    Decision-making becomes flexible and quick because family members are at the top of the management tier.

  2. Reputation is a priority

    Family-owned and operated businesses value non-financial goals more than the pursuit of financial success so far as it preserves their reputation.

  3. They are employee-friendly

    Studies have shown that family-owned businesses hardly ever fire employees regardless of their economic difficulties.

  4. Women are not left behind

    Women lead more than 23% of family-owned businesses in the U.S. as either a CEO or president.

  5. They play key roles in the economy

    Family-owned businesses employ more than 62% of the workforce in the U.S with a contribution of approximately 57% to the GDP.

Why We Love National Family Owned & Operated Businesses Day

  1. It promotes sound business ethics

    Celebrating this holiday serves as a reminder to family-owned and operated businesses. It reminds them to continue upholding the good values and ethics they have been historically known for.

  2. There is trust

    Family-owned businesses do not require keeping secrets from the management. Everything is based on trust since the success of the organization depends on the success of the family.

  3. It motivates other business owners

    Business is not for the faint-hearted. A successful family-owned and operated business can inspire other business owners as they see the business rise and survive despite all the challenges.

National Family Owned & Operated Businesses Day dates

Year Date Day
2027 June 23 Wednesday
2028 June 23 Friday
2029 June 23 Saturday
2030 June 23 Sunday
2031 June 23 Monday