National Bombshells’ Day – May 1, 2021

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SatMay 1

National Bombshells’ Day, falling on the first Saturday in May — on May 1 this year, calls for women and their female friends to be celebrated. Due to an ever-growing technological world and the increased exposure levels, everyone has a set of expectations dumped onto them in terms of how they should look, behave, dress up, etc. Females, especially, continue to have immense societal/patriarchal preconceptions pushed onto them. A basic example is makeup. Women receive comments if they wear too much makeup, too little makeup, or no makeup at all — either way, there’s no winning. Thus, National Bombshells’ Day was created to highlight the importance of spreading self-love and love among women. 

History of National Bombshells’ Day

National Bombshells’ Day was commemorated by Victoria’s Secret for the first time in 2015. Celebrated every year on the first Saturday of May, the brand behind it is a world-famous lingerie company with several branches established nationally and internationally. Victoria’s Secret, which is named after the Victorian era’s prim and proper attributes, was launched in 1977 by Roy and Gaye Raymond. After finding rather dull lingerie options, Roy Raymond, who would often feel a sense of shame buying lingerie for his wife due to the judgemental stares of shopkeepers, wanted to create a space that offered not only great undergarment options but also celebrated women in all their glory.

While Victoria’s Secret was sold to Leslie Wexner in 1982, the company kept true to its brand goals by directing the majority of its attention to female consumers. From selling catalogs to broadcasting ramp walks on the internet and national television, Victoria’s Secret quickly became a trailblazer in the industry. Over the years, it has faced much backlash and controversies relating to sexism and racism, among other things. However, the company has maintained its brand image of empowering women and celebrating them by creating National Bombshells’ Day. On this day, the company offers many deals and special edition products. This day also calls on all women to celebrate themselves and the females in their lives for who they are. Patriarchal pressures have made many women enemies of each other due to internalized misogyny. Women’s unity and power will help break barriers as the strongest allies women have are each other and themselves.

National Bombshells’ Day timeline

1977
Victoria’s Secret Established

Roy and Gaye Raymond create Victoria’s Secret, establishing the first store in Stanford Shopping Center in California.

1982
Victoria’s Secret Catalog Popularity

The company’s 40-page catalog, showcasing its products worn by models, becomes an instant hit with consumers and it automatically prompts other competitors to publish and release catalogs of their own.

2015
First National Bombshells’ Day

The first National Bombshells’ Day is celebrated by Victoria’s Secret.

2020
Victoria’s Secret Stores Closed

Due to shifting consumer preferences and the constant controversies surrounding the company, many of Victoria’s Secret stores are forced to shut down in the USA and Canada.

National Bombshells’ Day FAQs

Why is it called National Bombshells’ Day?

The term ‘bombshell’ refers to the ‘sexiness’ and ‘attractiveness’ of a woman. It was first used in 1931 for the Hollywood actress, Jean Harlow. Her movie, “Platinum Blonde,” was a blockbuster and, from then on, she was referred to as a ‘blonde bombshell’. 

What should I plan for National Bombshells’ Day?

You can plan relaxation activities with your gal pals, online or offline. Plan activities that allow you to pamper yourselves. You can watch a movie together, have a spa day, go out for a picnic, etc. 

Is National Bombshells’ Day exclusively celebrated by Victoria’s Secret, or do other brands take part in it too?

While National Bombshells’ Day was initially celebrated only by Victoria’s Secret, other brands soon took part in the celebrations by offering discounts, deals, and activities to their consumers. So even if you do not shop at Victoria’s Secret, you will still likely find other companies commemorating the day in their own ways. 

National Bombshells’ Day Activities

  1. Celebrate yourself if you’re a woman, or the women in your life

    Give yourself some self-love and appreciate all that you are. Look how far you have come in life and how much potential you still have. Take a breather for a while and pamper yourself and celebrate the wonderful human being that you are.

  2. Celebrate the women around you

    From having their period and experiencing pregnancy to the unfair set of expectations laid on them, women have to go through a ton of things in their lives. Plan an activity or two to show your appreciation for them.

  3. Vow to be there for them

    This National Bombshells’ Day, take a vow to always take a stand for the women in your life. The best way to celebrate this day is to be there for them when they need it and uplift them by celebrating them as a person.

5 Facts About Feminism That Will Blow Your Mind

  1. Selective feminism is extremely damaging

    Feminism, which is the belief in letting everyone live as they please, is damaging when it becomes selective due to internal prejudices relating to racism, sexism, socio-economic factors, etc.

  2. A low number of feminists

    Only 20% of Americans identify as feminists, with 8% being anti-feminist, and the rest being neither.

  3. One of the first authors was a woman

    One of the first authors to publish a novel, “Tales of the Genji,” was a woman named Murasaki Shikibu in the 11th century.

  4. The first Muslim prime minister

    Benazir Bhutto, a Pakistani politician, was the first female prime minister of Pakistan.

  5. Immense gender pay gap

    Women make up about ⅔ of the global working force, however, sadly, they only earn 1/10th of the global income.

Why We Love National Bombshells’ Day

  1. It’s a celebration of women

    Women go through a lot of hardships in the form of prejudice and oppression. Yet, they often emerge as the strongest leaders out there due to their resilience and brilliance. It is for this very reason that women deserve to be celebrated and given an equal platform on the world stage.

  2. It’s a celebration of female unity

    When females unite they can achieve great things. However, the opposite is also true because when females go up against each other, they can become each other’s worst enemies. Female unity, therefore, should be promoted and celebrated to make the world a better place for generations to come.

  3. It’s a celebration of positivity

    Nowadays, life has a way of constantly highlighting the negativity around us. This could lead to everything appearing bleak and dark. Yet, with the right dose of positivity, be it through appreciating each other for who we are or simply complimenting someone, we can begin to highlight positivity more.

National Bombshells’ Day dates

YearDateDay
2022May 7Saturday
2023May 6Saturday
2024May 4Saturday
2025May 3Saturday
2026May 2Saturday
2027May 1Saturday