- Categories:
- Food & Beverage
- Tags:
- BeerBeverage
- Where:
- United States
- Date change rule:
- Every October 27
- Holiday emoji:
- 🍺
National American Beer Day arrives every October 27, inviting beer enthusiasts nationwide to raise a glass to the diverse and innovative world of domestic brews. From classic lagers to cutting-edge craft ales, this day honors the rich heritage and vibrant future of American brewing. Gather your friends, visit a local brewery, and explore a new favorite pint.
Want to sponsor National American Beer Day? Learn how
Expected National American Beer Day Deals
While we await official 2027 promotions to drop, history shows that National American Beer Day often brings exciting deals from breweries and retailers. Look for discounts on American-made beers at major liquor stores like Total Wine & More and BevMo!, as well as special taproom offers from local craft breweries. Chains like Buffalo Wild Wings and Applebee’s may feature deals on domestic drafts. Keep an eye out for limited-edition releases from brands like Samuel Adams, Sierra Nevada, and New Belgium Brewing. We will update this page with confirmed live deals as October 27 approaches.
Platform Guide for National American Beer Day
Tag @nationaltoday_ and use #AmericanBeerDay. Share photos of your favorite American brews, brewery visits, or beer-pairing meals.
TikTok
Tag @www.nationaltoday.com and use #AmericanBeerDay. Film a tasting video of different American beer styles or a tour of a local craft brewery.
X/Twitter
Mention @NatlToday and use #AmericanBeerDay. Tweet about your go-to American beer, brewing facts, or local brewery events.
National American Beer Day Hero
Frederick Miller
History of National American Beer Day
While the general history of beer places its beginnings as far back as approximately 7,000 years ago, the now-ubiquitous drink didn’t appear in the United States until the latter years of the 16th century. Virginian colonists, likely nostalgic for the alcoholic staple available in pubs everywhere back in England, looked to their corn crops as a possible source for libation creation. They began to brew the first-recorded American ales, and in the early years of the 17th century, the first brewery in the New World would appear in what was then called “New Amsterdam,” now known as “Manhattan.”
Sadly, neither this brewhouse nor the others that would spring up throughout the next hundred years or so are still in operation. However, the brewing company of D.G. Yuengling & Son would be the first to buck this trend. Founded in 1829 in Pottsville, Pennsylvania, Yuengling has been in operation for nearly 200 years! The company is as strong as ever, as well: in 2018, they placed at #1 in the Brewers Association’s list of the top 50 craft brewing companies in America.
Yuengling may be the longest-surviving brewery in America, but their competition has grown since their earliest days. As of 2019, there are over 7,000 breweries that produce beer in the United States; they range in size from industry giants like MillerCoors to smaller brew-pubs and microbreweries. Currently, California hosts the greatest number of craft breweries, with more than 750 independent breweries that can call the Golden State their home. Regardless of where they live, though, on National American Beer Day, people across the country will toast to their favorite American beers, possibly with a glass of it in hand.
National American Beer Day timeline
Colonists in Virginia work together to create the first American-brewed beers.
Apparently George Washington’s warning against foreign entanglements extended to his choice in beverage as he declares that he will only drink porter beers produced in America.
Anheuser-Busch is founded as “Bavarian Brewery.” Now the #1 beer producer in America, the company reports it commands 46% of U.S. beer sales.
The passage of the 18th amendment to the constitution puts the business of breweries everywhere in jeopardy.
How Businesses Can Celebrate National American Beer Day
Local breweries, pubs, and restaurants can celebrate National American Beer Day by featuring special flights of American craft beers or offering discounts on domestic drafts. Retailers can curate displays of regional American beers, highlighting their unique stories and styles. Consider hosting a trivia night focused on American brewing history or partnering with a local brewery for a tap takeover to engage customers and support the industry.
National American Beer Day FAQs
When is National American Beer Day?
National American Beer Day 2026 falls on Tuesday, October 27, inviting beer lovers to explore the vast world of domestic brews. It’s the perfect mid-week excuse to enjoy a pint.
How much beer do Americans drink?
Americans consume a significant amount of beer annually, with per capita consumption hovering around 26 gallons. This makes beer the most popular alcoholic beverage in the United States, showcasing a strong cultural connection.
How many breweries are there in the U.S.?
The American brewing landscape is thriving, with over 9,500 breweries operating across the country as of recent data. This includes a vast network of craft breweries, microbreweries, and brewpubs, driving innovation and local economies.
What is the difference between craft beer and macro beer?
Craft beer is typically produced by small, independent breweries that prioritize flavor, quality, and traditional brewing methods, often experimenting with unique ingredients. Macro beer, on the other hand, is made by large, industrial breweries that focus on mass production, consistency, and wider distribution, often at a lower price point.
National American Beer Day Activities
Grab some Buds with some buds
Pick up a pack of Budweiser (or any American beer of your choice), call up your friends, and kick back with some brews in hand.
Tour a nearby brewery
A quick online search should point you in the direction of a number of breweries near you. It doesn’t take much planning to have a great time at a brewery, and it’s a great opportunity to support a local, American business!
Try Creating Your Own Craft
Homebrewing is an increasingly popular hobby in households throughout the country. Pick up a craft-a-brew set online, or go full DIY and start to build out your own brewing kit at home!
Why We Love National American Beer Day
Beer Has a Pleasant Taste
Many appreciate the relaxing effect that drinking alcohol can have on a person, which is why so many people turn to beer to unwind for a bit. But, we don’t just benefit from the alcohol inherent in our favorite brews; simply the taste of a beer can have a positive effect on us, as well. According to researchers at Indiana University, experiencing the taste of beer can cause the release of the feel-good chemical dopamine in our brains independent of any influence of alcohol itself.
It Gives Us a Reason To Come Together
All too often, we find ourselves unable to spend time with our friends and loved ones. National American Beer Day serves as a motivation to make the time to head down to the local brewery and have a couple with those we want to loosen up with.
American Craft Beer is Iconic
Beer may have its origins outside of North America, but arguably no other country has explored its numerous forms as extensively as the U.S. The United States outnumbers all other nations by thousands in the total number of craft breweries in production.
National American Beer Day dates
| Year | Date | Day |
|---|---|---|
| 2026 | October 27 | Tuesday |
| 2027 | October 27 | Wednesday |
| 2028 | October 27 | Friday |
| 2029 | October 27 | Saturday |
| 2030 | October 27 | Sunday |
Social Media Tips for National American Beer Day
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