Grandparents Week – Oct. 27, 2026

Grandparents Week
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Categories:
Tags:
AppreciationElderlyParents
Where:
New Zealand
Date change rule:
Every October 27 through November 1
Holiday emoji:
👵👴

Grandparents Week is celebrated annually from October 27 to November 1 in New Zealand, recognizing the profound dedication and support grandparents offer their families. Established by the Worlds of Wellington Trust, this week encourages everyone to pause and appreciate the individuals who pour their time, effort, and love into raising and caring for the next generation. Take time this week to send a card, share a meal, or simply offer a heartfelt hug to the grandparents in your life.

Want to sponsor Grandparents Week? Learn how

Expected Grandparents Week Deals

As Grandparents Week approaches, businesses often highlight opportunities for families to show appreciation. While specific 2027 promotions are yet to be announced, we anticipate gift retailers like Hallmark and Things Remembered to feature personalized gifts and cards. Local florists, such as Interflora New Zealand, may offer special arrangements. Family-friendly restaurants like The Coffee Club (NZ-based) and Lone Star Cafe & Bar (NZ-based) could run specials for multi-generational dining. Online photo services like Snapfish and Shutterfly are expected to promote photo albums and custom keepsakes. We will update this page with confirmed live deals as October 27 approaches.

Platform Guide for Grandparents Week

Facebook

Mention National Today (facebook.com/nationaltoday) and use #GrandparentsWeekNZ. Share heartwarming stories or photos of your grandparents.

Instagram

Tag @nationaltoday_ and use #GrandparentsWeekNZ. Post photos or reels celebrating your grandparents and their impact.

YouTube

Subscribe to @NationalToday for holiday video content. Create a short video interviewing your grandparents about their life advice.

Social Media Tips for Grandparents Week

Individuals

Dedicate time to your grandparents this week. Call them, visit them, or send a thoughtful card expressing your gratitude for their love and support.

Creators

Develop content that highlights the unique bond between generations. Share stories, create 'day in the life' videos with your grandparents, or compile their best wisdom into a series.

Brands

Launch a campaign that celebrates grandparents, offering special discounts on gifts or experiences. Partner with local senior centers or charities for a community outreach initiative.

Partners & Brands for Grandparents Week

  1. Age Concern New Zealand

    Founded in 1948, Age Concern New Zealand is a charitable organization dedicated to promoting the well-being, rights, and respect of older people. They provide services, advocacy, and support across the country.

  2. Hallmark

    Established in 1910 by Joyce Hall, Hallmark is a leading manufacturer of greeting cards, gifts, and related products. They are known for helping people connect and celebrate special relationships and occasions.

  3. AARP

    Founded in 1958 by Ethel Percy Andrus, AARP is a non-profit organization in the United States dedicated to empowering Americans 50 and older to choose how they live as they age. They advocate for seniors' rights and provide resources.

  4. Ancestry.com

    Founded in 1996, Ancestry.com is the largest for-profit genealogy company in the world. It provides a vast collection of historical records, DNA testing, and tools to help individuals discover and connect with their family history.

  5. Generations United

    Generations United is a national non-profit organization in the U.S. that advocates for intergenerational policies and programs. Since 1986, they have worked to improve the lives of children, youth, and older people through shared experiences.

  6. The Warehouse

    Founded in 1982 in Auckland, New Zealand, The Warehouse is a major general merchandise retailer. Known for its 'Red Sheds,' it offers a wide range of products, including gifts and home goods, suitable for family celebrations.

  7. Interflora New Zealand

    As part of the global Interflora network, Interflora New Zealand connects customers with local florists across the country. They provide fresh flower arrangements and gifts, making it easy to send appreciation for special occasions.

Grandparents Week Hero

Marian McQuade

Marian McQuade, a West Virginia homemaker and mother of 15, is widely recognized as the driving force behind the establishment of National Grandparents Day in the United States. She tirelessly campaigned for a day to honor grandparents, advocating for their wisdom and the vital role they play in families and communities. Her efforts culminated in President Jimmy Carter proclaiming the first National Grandparents Day in 1978, celebrated on the first Sunday after Labor Day.

History of Grandparents Week

While having grandparents is a fairly common phenomenon today, this wasn’t always the case. It was only recently, in the course of human history, that people have lived long enough to be grandparents for a considerable amount of time. Grandparents first became common around 30,000 years ago, according to archaeological evidence found in Europe. This rise in life expectancy is often attributed as the reason for an “explosion of new tool types and art forms” in Europe, and also the reason why modern humans outlived others in the homo genus, like the Neanderthals. What is not certain, however, is what caused this hike in longevity.

The use of the prefix ‘grand’ can be dated back to the beginning of the 13th century. It is derived from the Anglo-French ‘graund’ and Latin ‘magnus.’ Grandparents are referred to as many variations of the words ‘grandmother’ and ‘grandfather.’ In English, they can be referred to as grandpa/ grandma, gramps/ granny, or nan/ pop. In many other parts of the world, there are different names for paternal and maternal grandparents. For example, in much of South Asia, a person’s maternal grandparents are referred to as ‘nana’ (grandfather) and ‘nani’ (grandmother), whilst paternal grandparents are referred to as ‘dada’ (grandfather) and ‘dadi’ (grandmother).

Grandparents have played varying roles in childcare throughout history and across cultures. Today, it is common to see grandparents helping their children by babysitting.

Grandparents Week timeline

30,000 Years Ago
Grandparents Emerge

Live expectancy rises, making grandparenthood possible.

13th Century
Etymology

The ‘grand’ in grandparents emerges due to linguistic development.

February 6, 1840
New Zealand is Born

New Zealand becomes a nation.

2002
Grandparents Week

The first Grandparents Week is celebrated in New Zealand.

How Businesses Can Celebrate Grandparents Week

Local businesses can honor Grandparents Week by creating family-focused experiences and special offers. Restaurants could offer ‘grandparent dine free’ promotions or special family meal packages. Retailers might curate gift guides featuring items perfect for grandparents, from cozy home goods to personalized keepsakes, and offer a small discount. Community centers could host intergenerational events like storytelling sessions, craft workshops, or game days, fostering connections and celebrating the wisdom of elders. Emphasize the value of family and appreciation in all marketing efforts.

Grandparents Week FAQs

When is Grandparents Week?

Grandparents Week 2026 runs from Tuesday, October 27 through Sunday, November 1 in New Zealand. It’s a dedicated time to acknowledge the enduring love and support that grandparents provide.

How many grandparents are there in New Zealand?

According to recent data, a significant portion of New Zealand’s adult population are grandparents, with many actively involved in childcare. This highlights the widespread impact and importance of grandparents across the nation.

What is the significance of Grandparents Week?

Grandparents Week in New Zealand serves as a vital reminder to honor the unique role grandparents play in families and communities. It’s a time to celebrate their wisdom, experience, and the unconditional love they share.

Who established Grandparents Week in New Zealand?

Grandparents Week in New Zealand was established by the Worlds of Wellington Trust. Their initiative created a dedicated period to formally recognize and appreciate the profound contributions of grandparents to their families and society.

Grandparents Week Activities

  1. Call your grandparents

    If you have grandparents, give them a call this week. It’s important to tell them how much you love them!

  2. Make them a card

    Show a little more appreciation for your grandpa or grandma by making them a card. They’ll love it!

  3. Visit them

    If it’s possible, visit your grandparents. Spend some quality time with them.

5 Interesting Facts About Grandparents

  1. Half an adult life

    The average person will be a grandparent for half of their adult life.

  2. More grandmas

    Because women have higher life expectancies, there tend to be more grandmas in the world than grandpas.

  3. 1900s grandparents

    Less than 50% of adolescents had grandparents in 1900.

  4. Childcare

    Over half of the grandparents in the United States and Europe partake in childcare.

  5. Grandparents Day

    There’s another holiday for grandparents — it’s called Grandparents Day!

Why We Love Grandparents Week

  1. It highlights how important grandparents are

    Grandparents play a very important role in the lives of their kids and grandkids. Grandparents Week is a reminder of how important they are.

  2. It is an appreciation reminder

    Grandparents Week is a perfect reminder to appreciate your grandparents. Show them how much you love them every chance you get this week.

  3. It’s an excuse to spend time with them

    Grandparents Week is a perfect excuse to spend time with your grandparents. Not that you need one.

Grandparents Week dates

Year Date Day
2026 October 27–November 1 Tuesday–Sunday
2027 October 27–November 1 Wednesday–Monday
2028 October 27–November 1 Friday–Wednesday
2029 October 27–November 1 Saturday–Thursday
2030 October 27–November 1 Sunday–Friday