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- Special Interest
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- Philippines
- Date change rule:
- Every August 17
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Made in the Philippines Product Week runs from August 17 to 23 every year, celebrating the nation’s vibrant manufacturing and service sectors. This government-backed initiative aims to foster economic nationalism and build public confidence in local entrepreneurs. Support Filipino businesses, explore unique products, and embrace the rich cultural heritage embedded in every locally made item.
Want to sponsor Made in the Philippines Product Week? Learn how
Expected Made in the Philippines Product Week Deals
While specific 2027 promotions are still emerging, Made in the Philippines Product Week typically sees widespread efforts to highlight local goods. Expect government agencies like the Department of Trade and Industry (DTI) to organize trade fairs and online showcases. Retailers, from large department stores to independent boutiques, often feature special ‘Buy Pinoy’ sections and offer discounts on Filipino-made products. Online marketplaces like Lazada Philippines and Shopee Philippines are likely to run dedicated campaigns promoting local sellers. Food brands such as Jollibee and Goldilocks Bakeshop might introduce limited-time offers on their classic Filipino favorites. Craft producers and artisans, often found through initiatives like Kultura Filipino, will see increased visibility. We will update this page with confirmed live deals as August 17 approaches.
Platform Guide for Made in the Philippines Product Week
Tag @nationaltoday_ and use #MadeInThePhilippines. Share photos and reels of your favorite Filipino products, from fashion to food, highlighting their unique craftsmanship.
Mention National Today (facebook.com/nationaltoday) and use #SupportLocalPH. Join discussions in local community groups, share stories of Filipino entrepreneurs, and promote small businesses.
X/Twitter
Mention @NatlToday and use #FilipinoProducts. Share news, economic insights, and calls to action for supporting local industries. Engage with government agencies and trade organizations.
Made in the Philippines Product Week Hero
Ramon Magsaysay
History of Made in the Philippines Product Week
Made in the Philippines Product Week originated from a movement initiated by Manuel L. Quezon, the former President of the Philippines. The motive of this movement was to promote local products, services, and manufacturing. The Made in the Philippines Product Week was first celebrated on August 11, 1936, under Proclamation 76. President Manuel Roxas, on the other hand, expanded the day into a week, which is now observed every year from February 7 to 13. This annual activity immediately gained prominence when Filipinos started to accept local products and patronize small businesses established by native entrepreneurs.
It wasn’t until President Carlos P. Garcia’s reign that Made in Philippines Product Week received a boost as a part of his ‘Filipino First Policy’ introduced on August 28, 1958. It was a pro-Filipino movement that increased local entrepreneurial activities. This movement also served as a response to the economic impact of free trade during American dominance, right after World War II. While critics called this policy ‘anti-inclusive’ or ‘anti-foreign,’ the economic priority of Filipinos by gaining control over their local industries affected their growth significantly. In fact, the 1950s came to be known as the ‘Golden Age of Filipino Manufacturing.’ With an annual G.D.P. rate of 3.6%, the Philippines experienced its highest annual growth rate per capita in the 1950s to 1960s in Southeast Asia. The Philippine economy benefited from the restrictive policy on imported goods and the domestic market.
The Made in the Philippines Product Week was again altered during the reign of the 12th President, Fidel V. Ramos In the 1990s. The week-long event was moved to August 17 to 23 by the Proclamation 1041 series of 1997, and it is the one that is celebrated presently.
Made in the Philippines Product Week timeline
Philippine President Quezon announces the first Made in the Philippines Product Week under Proclamation 76.
President Roxas amends the date from August 11 to the whole week of February 7 to 13.
President Garcia introduces a pro-Filipino movement which leads to immediate economic growth in the Philippines.
President Ramos changes the Made in the Philippines Product Week date to its present date under Proclamation 1041 series of 1997.
How Businesses Can Celebrate Made in the Philippines Product Week
Local businesses can honor Made in the Philippines Product Week by actively showcasing and promoting Filipino-made goods. Retailers can create dedicated displays featuring products from local artisans and manufacturers, offering special discounts or bundles. Restaurants can highlight dishes made with locally sourced ingredients or feature Filipino culinary traditions. Businesses can also partner with government initiatives or local trade organizations to participate in virtual or physical trade fairs, expanding their reach and contributing to national economic growth. Emphasize the unique stories behind the products and the people who create them.
Made in the Philippines Product Week FAQs
When is Made in the Philippines Product Week?
In 2026, Made in the Philippines Product Week runs from Monday, August 17, through Sunday, August 23. This annual observance is a dedicated time to celebrate and support local industries.
What is the primary goal of Made in the Philippines Product Week?
The primary goal of Made in the Philippines Product Week is to promote economic nationalism by encouraging consumers to buy local products and services. It aims to boost confidence in Filipino manufacturers, inventors, and entrepreneurs, fostering national pride and economic growth.
How does supporting local products benefit the Philippine economy?
Supporting local products during this week and throughout the year directly stimulates the Philippine economy by keeping money within the country. This helps create and sustain jobs, supports local businesses, and encourages innovation and investment in domestic industries.
What types of products are highlighted during Made in the Philippines Product Week?
Made in the Philippines Product Week highlights a diverse range of goods and services, including food and beverages, fashion and accessories, home decor, handicrafts, and technology. The focus is on showcasing the quality and creativity of Filipino craftsmanship across all sectors.
Made in the Philippines Product Week Activities
Buy Filipino products
The best way to promote this holiday is to purchase Filipino products for a week. From basic household items to food ingredients, implement a week-long Filipino policy to promote local enterprises.
Enjoy a week-long Filipino feast
Patronizing Filipino farmers is also a great way to help the local market. You may cook Filipino meals all week using ingredients you can buy from the local farm. Purchase fruits and vegetables harvested by local farmers to promote the Filipino farming industry.
Visit bazaars
Bazaars are usually held during the Made in the Philippines Products Week, where Filipino entrepreneurs and local business owners showcase their products. Make sure to visit them at conventions to encourage their businesses.
5 Facts About Made In The Philippines Product Week
Established by the N.E.P.A
The Made in the Philippines Product Week Week was established by the National Economic Protectionism Association or N.E.P.A.
It was mandated by the law
In the 1950s, schools and offices were legally mandated to observe the Philippines Products Week.
The dwindling popularity
An influx of imported products coupled with the stateside mentality of the Filipinos has made this week’s popularity dwindle in recent years.
Cartimar Market in Pasay
In the 1950s, the Cartimar Market in Pasay became a popular and modern shopping center that promoted Filipino products.
The demand for yarn
The persistent efforts of the Philippine Textile Research Institute toward The Made in the Philippines Product Week, have led to a rise in yarn production and are now fulfilling the textile needs of academic institutions, the fashion industry, M.S.M.Es, and other consumers around the country.
Why We Love Made in the Philippines Product Week
We support local farmers
The local farming industry is greatly affected by economic decline. The Made in the Philippines Product Week enables the Filipinos to patronize their harvests and boost their daily income.
It encourages Filipino entrepreneurs
The Made in the Philippines Product Week lifts the confidence of budding Filipino entrepreneurs. It assures them that a market for indigenous products does exist.
Philippine-made products are excellent
Be it dried mangoes, cacao beans, or coconut products, this week-long celebration allows everyone to notice how excellent Filipino products are. Sometimes, it’s just a matter of perception and the realization that a goldmine has been in your yard all along.
Made in the Philippines Product Week dates
| Year | Date | Day |
|---|---|---|
| 2026 | August 17–23 | Monday–Sunday |
| 2027 | August 17–23 | Tuesday–Monday |
| 2028 | August 17–23 | Thursday–Wednesday |
| 2029 | August 17–23 | Friday–Thursday |
| 2030 | August 17–23 | Saturday–Friday |
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