Kiss and Make Up Day – Aug. 25, 2026

Kiss and Make Up Day
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Love
Where:
United States
Date change rule:
Every August 25
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Kiss and Make Up Day arrives every August 25, urging us to resolve conflicts and embrace forgiveness. This day, founded by Jacqueline Milton, is a powerful reminder to release grudges and strengthen bonds. Take the initiative to apologize, communicate openly, and reconcile with those you care about.

Want to sponsor Kiss and Make Up Day? Learn how

Expected Kiss and Make Up Day Deals

While specific 2027 promotions for Kiss and Make Up Day are still emerging, past trends suggest opportunities for brands to foster connection and goodwill. Look for florists like 1-800-Flowers and gift retailers such as Hallmark to offer special discounts on thoughtful gestures. Local restaurants might feature ‘date night’ specials, encouraging couples to reconnect over a meal. Spas and wellness centers could promote ‘couples’ packages or stress-relief services. Even candy companies like Hershey’s or Godiva might highlight their products as sweet peace offerings. We will update this page with confirmed live deals as August 25 approaches.

Platform Guide for Kiss and Make Up Day

Instagram

Tag @nationaltoday_ and use #KissAndMakeUpDay. Share heartwarming stories of reconciliation or tips for mending relationships.

TikTok

Tag @www.nationaltoday.com and use #KissAndMakeUpDay. Create short, funny skits about common arguments and their sweet resolutions.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #KissAndMakeUpDay. Post discussion prompts about the power of forgiveness and share advice on rebuilding trust.

Social Media Tips for Kiss and Make Up Day

Individuals

Reach out to someone you've had a disagreement with. A simple message, a phone call, or a small gesture can open the door to reconciliation and strengthen your bond.

Creators

Develop content around communication strategies, apology languages, or creative ways to make amends. Share personal anecdotes or interview relationship experts.

Brands

Launch a campaign encouraging customers to share stories of reconciliation for a chance to win a prize. Partner with relationship coaches for live Q&A sessions.

Top Brands for Kiss and Make Up Day

  1. Hallmark

    Founded in 1910 by Joyce Hall, Hallmark is a leading greeting card and gift company. They provide cards and gifts perfect for expressing apologies and fostering reconciliation.

  2. 1-800-Flowers

    Established in 1976, 1-800-Flowers.com is a floral and gourmet food gift retailer. Flowers are a classic gesture for making amends and showing affection.

  3. Godiva

    Founded in Belgium in 1926, Godiva Chocolatier is renowned for its premium chocolates. A box of fine chocolates can be a sweet way to offer an apology or celebrate reconciliation.

  4. BetterHelp

    Founded in 2013, BetterHelp is an online portal for mental health counseling. They connect users with licensed therapists who can assist with communication and relationship issues.

  5. OurFamilyWizard

    Launched in 2001, OurFamilyWizard provides tools for co-parents to manage shared custody. Their platform helps facilitate clear communication to avoid conflict and promote harmony.

  6. The Gottman Institute

    Founded by Drs. John and Julie Gottman, this institute conducts research on marital stability and divorce prediction. They offer resources and workshops to help couples improve their relationships.

  7. Fandango

    Fandango, launched in 2000, is a leading online movie ticketing service. A movie date can be a relaxed way for couples or friends to reconnect and enjoy time together after a disagreement.

Kiss and Make Up Day Hero

Jacqueline Milton

Jacqueline Milton is credited with creating Kiss and Make Up Day. Her intention was to encourage individuals to re-examine old relationships and actively seek ways to repair them. Milton's vision for the day promotes forgiveness, open communication, and the strengthening of personal bonds, making a positive impact on countless relationships.

History of Kiss and Make Up Day

Kissing and making up — the two essential steps in a relationship after any disagreement or feud with any friend, family member, or your partner! The history of kissing and the history of making up are two separate and interesting tales.

The first texts (and we mean ancient scriptures, not on your iPhone!) that mention kissing date back to 1500 B.C. The people who wrote them lived in what we today call India. At the time, they would frequently rub noses to express romance — at some point, someone’s face slipped, and the joys of kissing were discovered! In 300 B.C., kissing spread out of India, carried by Alexander the Great’s conquering soldiers. Soon, it was a worldwide phenomenon!

Roman missionaries were sent out across Europe to spread the word on kissing — with their own lips. They even differentiated the types of kisses back then, from the ‘osculum’ (friendship kiss) and the ‘basium’ (romantic lip-to-lip kiss) to what would later be known as the French kiss! Kisses became an extremely important part of cultures, so much so that laws were passed around proper kissing, and kisses were sometimes used to validate contracts in the absence of writing and reading abilities.

The popularity of kissing died out in England around the 1660s, either due to restrictive church laws or the Great Plague of London. Of course, it would become popular as a gesture of friendship again, along with the handshake. Throughout the next few centuries, kissing became the act we know it to be today. However, kissing was very restricted in Hollywood for much of the 20th century, though some films, like “The Kiss”, got away with it.

There have also been many famous broken feuds and grudges throughout the ages — whether or not they end in a kiss! One well-known example is the Yorks v.s. the Lancastrians when they feuded for the English crown in the 15th century. Eventually, the war this feud gave way to (the War of Roses) was ended when Henry IV married Elizabeth of York, thus uniting the two families — with a kiss!

Kiss and Make Up Day timeline

1500 B.C.
Early Kissing

Texts describe kissing among early people who lived in what is today India.

326 B.C.
Kissing Spreads

Due to the conquering armies of Alexander the Great, the practice of kissing begins spreading out of India and to other parts of the world.

1665
The Plague of Kissing

Though kissing was popular and acceptable in 16th-century Europe, many believe that it was due to the Great Plague of 1665 in London that kissing largely stopped.

1896
Kissing on the Big Screen

The first kiss appears on screen in the silent movie “The Kiss.”

1930–1940
The Golden Age of Kissing

During the Golden Age of Hollywood, the number of on-screen kisses proliferated!

How Businesses Can Celebrate Kiss and Make Up Day

Local businesses can embrace Kiss and Make Up Day by creating an atmosphere that encourages reconciliation and connection. Restaurants could offer special ‘Make Up Meal’ discounts for couples, while florists might promote ‘Forgiveness Bouquets.’ Gift shops could curate apology-themed gift baskets. Even local counseling services could offer introductory sessions focused on communication skills, helping patrons mend fences and strengthen their relationships.

Kiss and Make Up Day FAQs

When is Kiss and Make Up Day?

In 2026, Kiss and Make Up Day falls on Tuesday, August 25. It’s the perfect mid-week reminder to resolve any lingering disputes and reconnect with loved ones.

How many arguments do couples have?

Research suggests that the average couple has around 312 arguments per year, or roughly six per week. This day serves as a dedicated opportunity to address and resolve some of those disagreements.

What are the benefits of forgiveness?

Forgiveness offers numerous benefits, including improved mental health, reduced stress, and stronger relationships. It allows individuals to let go of anger and resentment, fostering peace of mind.

What is the best way to make up after a fight?

The best approach often involves open communication, a sincere apology, and a willingness to listen. Focusing on understanding the other person’s perspective and expressing remorse can pave the way for reconciliation.

How to Celebrate Kiss and Make Up Day

  1. Kiss and make up

    It’s obvious, but bears repeating — bury that hatchet today! No matter what grudge you’re holding, a relationship needs an element of forgiveness to stay strong. Arguments happen, but your love for the other person has to be bigger than your differences. Seal that forgiveness with a peck today.

  2. Think back on old relationships

    This is what the holiday was initially designed to do! Ruminate on differences you’ve had with those you love in the past (because everyone fights). If there’s a way to fix it, make the effort. A friendship that can stand back up after a fight is one you want to keep around.

  3. Share a kiss

    Whether it was because your partner left the dishes in the sink too long, or your kid realized he forgot his shoes once you’d already arrived at school, there are many reasons to get annoyed throughout the day. Kissing releases happy chemicals like dopamine and serotonin, so share a kiss and let those petty things go!

5 Interesting Facts About Making Up

  1. Forgiveness keeps you healthy

    Not only does forgiveness lower the stress hormone cortisol, but it can also lower your blood pressure and reduce strain on your heart (once that stressful situation is forgiven and behind you).

  2. Kissing helps you be more loving

    Kissing releases oxytocin, the love hormone, and endorphins, which make you happy.

  3. Forgiveness is empowering

    Though emotions can often get in the way, choosing forgiveness means releasing anger and bitterness, and working to be a more loving person — remember, hating someone is like drinking poison and hoping the other person dies.

  4. Kissing is a workout

    Kissing enhances your metabolic rate and causes you to burn calories — it also uses as many as 134 muscles!

  5. Forgiveness is an essential part of a relationship

    It is said that a great relationship is composed of two great forgivers — arguments are a natural part of relationships and can be healthy in strict moderation, however, any good friend or partner knows that, at the end of the day, it’s essential to forgive and find common ground if you want the relationship to last.

Why We Love Kiss and Make Up Day

  1. It reminds us what is important

    At the end of the day, a petty argument shouldn’t be the reason a great relationship ends. Your relationship, friendship, or professional ties shouldn’t be severed because someone was too prideful to say they were sorry — it’s the relationships that really count.

  2. It saves relationships

    Since the purpose of the holiday has historically been to salvage damaged relationships, it’s clear that Kiss and Make Up Day could save valuable connections! No matter whose fault it was, you can brainstorm your way to a better relationship today.

  3. It fosters humility and patience

    Many of us do not have these virtues! Humility and the ability to take the blame, apologize, and move on do not come easily to all. Neither does the patience to wait for forgiveness. With your apologies today — either offered or accepted — try to exercise these wonderful traits.

Kiss and Make Up Day dates

Year Date Day
2026 August 25 Tuesday
2027 August 25 Wednesday
2028 August 25 Friday
2029 August 25 Saturday
2030 August 25 Sunday