Brandy Alexander Day – January 31, 2027

Expected Brandy Alexander Day Deals

While we await official 2027 promotions, history shows that bars and restaurants often feature special pricing on their Brandy Alexanders. Look for deals at upscale cocktail lounges and speakeasies, which may offer unique twists on the classic. Liquor stores like Total Wine & More and BevMo! might highlight sales on brandy or crème de cacao, encouraging home mixologists. Brands like Rémy Martin or Hennessy (cognac producers) could run digital campaigns with cocktail recipes. Specialty cream liqueur brands such as Baileys (though not traditional, a related category) or gourmet chocolate liqueur brands might also see increased interest. We will update this page with confirmed live deals as January 31 approaches.

History of Brandy Alexander Day

Everyone agrees that this drink is a mouth-watering classic, but their opinion about its origin is less harmonious. A portion of historians believes the Brandy Alexander came about after a bartender named Troy Alexander had a brainwave. He worked at the Rector Hotel in New York and is said to have created this drink just after the turn of the century, for a celebration. As the story goes, there was to be a dinner celebrating a fictional character used in railroad advertisements — Phoebe Snow. Troy wanted to create a white drink for this occasion, to play on the character’s name. The rest is history.

Another version of events goes further back, well into the 18th century. The oldest daughter of King George V and Queen Mary, Princess Mary, was marrying Viscount Lascelles, and this drink was thought up for the wedding celebration. A popular theory also says this drink had another, earlier version, which used gin rather than cognac or brandy. It was also called ‘Alexander’.

Whatever its origins, this drink became immensely popular in the 19th century, particularly after it was mentioned in the movie, “Days of Wine and Roses.”

The Brandy Alexander was also former Beatles member John Lennon’s favorite drink, which he would call ‘milkshake.’ He was introduced to this drink by American singer-songwriter Harry Nilsson during Lennon’s famous ‘lost weekend’ (the period of his life that marked the separation between himself and his wife, Yoko Ono). Upon Lennon’s first introduction to this drink, the pair famously got wildly drunk and were thrown out of the Troubadour — a nightclub — in Los Angeles.

Just like the origins of the drink, the history of the day is a mystery too, at least for now.