Kota ASMR

Background

Kota ASMR is a YouTube sensation who has over 71,300 subscribers on her channel since 2018. What’s so special about her, you ask? Well, she produces A.S.M.R. content and is among the top A.S.M.R. artists on social media. While people from the older generation may not be aware of A.S.M.R., the therapy has become a success among the youth. A.S.M.R. (autonomous sensory meridian response) is a term that was coined in 2010 but has become a trend nowadays due to the “brain massage” it triggers through the use of sight and sound. The sensation starts at the scalp and slowly moves towards the neck and upper spine. The tingling sensations trigger a sense of euphoria in the body, hence healing people of stress and anxiety.

Many people with insomnia often watch A.S.M.R. videos to soothe their minds and achieve slumber without using sleeping pills. Now that we know what A.S.M.R. is, let’s look at who A.S.M.R. artists are and how Kota ASMR achieved such a huge audience within a few years.

YouTube A.S.M.R. artists such as her are individuals who use the platform to release content that includes A.S.M.R. triggers. Some of these triggers include speaking in a soft voice, using repetitive sounds, specific hand movements, certain types of music, and others. As seen on her channel, these triggers can be carefully planted in various videos including unboxing videos, haul videos, and make-up tutorials.