Devon Lee Carlson

Devon Lee Carlson, an American fashionista and YouTuber, was born on August 3, 1994. At the young age of 17, she co-founded the brand Wildflower Cases with her mother, Michelle, and sister, Sydney. They worked to produce distinctive phone cover designs that stars like Bella Hadid and Lana Del Rey have sported.

Fast Facts

Full Name:

Devon Lee Carlson


Devvy, Dev, Angel

Birth date:

August 3, 1994



Zodiac Sign:



5' 8"

Relationship Status:


Net Worth:

$1.5 million

Devon's Social Media:


Devon Lee Carlson is a well-known fashionista and social media sensation. Sydney Carlson, her famed YouTube vlogging sister, helped her achieve popularity. Their mother, Michelle Carlson, created the idea for the iPhone design company Wildflower Cases, which they co-founded.

Carlson is active across the spectrum on social media. In 2013, she started a YouTube channel. When she first joined Twitter in February 2011, she tweeted, “HANGING OUT WITH MY SISTER!!!!”

On her Instagram account, she has over 2 million followers. Carlson has become a style icon thanks to her unique approach to Y.2.K. fashion and colorful, joyful outfits. Her unique style is inspired and intuitive, combining thrift items with designer vintage. Using the burgeoning digital platforms she grew up with, Carlson has collaborated with Marc Jacobs on a t-shirt and Louis Vuitton on a campaign. She shared an Instagram picture with actress Veronica Dunne in April 2015 and is also close with Mikey Margott’s girlfriend, Lauren Leekley, and Bella Hadid, with whom she just went on a brand trip.

Carlson is a passionate animal activist, and her most prized accomplishment is Wildflower. She believes that people must recognize that we are not the only species on the planet and must appreciate and defend other creatures. Carlson was in a long-term relationship with her partner, the lead vocalist for The Neighbourhood, Jesse Rutherford, until 2021. Carlson appears in three music videos for Neighbourhood — Pretty Boy, Stargazing, and Lost in Translation.

Career timeline

She Creates a Twitter Account

In February, Carlson starts a Twitter account and tweets, "HANGING OUT WITH MY SISTER!!!!."

Carlson Launches Her Phone Case Company

On April 19, she establishes her phone case company with the assistance of her mother, Michelle, and sister, Sydney.

She Launches Her YouTube Channel

After the launch of Wildflower, Carlson begins content creation on Youtube.

Carlson Works With Marc Jacobs

American fashion mainstay Marc Jacobs and Carlson team up for the most major Y.2.K. revival-inspired capsule collection.

Trouble in Paradise

Calson breaks up with Jesse Rutherford, who is soon seen with Billie Eilish.

Why We Love Devon Lee Carlson

  1. She is relatable

    Our modest queen has a talent for making her million-plus followers feel as if they can identify with her. Her capacity to make the seemingly impossible seem doable is the secret to her success.

  2. She is a good businesswoman

    After so many years, Wildflower and Carlson are still going strong. The company recently unveiled some intriguing new designs and partnerships, including one with actress and model Amanda Steele, a former beauty YouTuber. There will be more soon if her YouTube videos are any indication. Carlson discussed owning her own company, her ideal clientele, and, as always, remaining true to herself in an interview with “PAPER” magazine.

  3. She is inspirational

    She mentioned in an interview with “PAPER” magazine that all she wants to do is inspire people to be themselves and express themselves through hair, beauty, fashion, photography, and anything else. She wants individuals to be themselves, to be confident in their skin, and to do things that make them happy.

5 Surprising Facts About Carlson

  1. She’s a Justin Bieber fan

    Carlson’s favorite artist is Bieber.

  2. Her favorite foods

    Pinkberry tart, avocado, blueberries, strawberry jelly, and eggs are some of Carlson’s favorite foods.

  3. Her favorite movies

    Carlson’s favorite movies are “Wolf of Wall Street” and “The Parent Trap.”

  4. She has eight tattoos

    Carlson provides a tour of her eight tattoos in an interview with "Allure" magazine, pointing out each one on her arms and ankles and explaining the chronological history of each one.

  5. Wanted to be a makeup artist/hairstylist

    If she weren't the co-owner of teens' favorite phone case company, Wildflower Cases, she'd be a hairstylist or makeup artist.

Devon Lee Carlson FAQs

How did the Carlson sisters get famous?

Carlson initially didn’t intend to be a significant influencer. Her ascent to social media popularity was mostly accidental, starting in 2012 when Carlson randomly asked Miley Cyrus for a photo at a restaurant.

Did Devon Carlson attend college?

Carlson ended up doing a semester at community college before dropping out to focus exclusively on the family business.

How did Devon Carlson and Jesse meet?

Carlson and Jesse met in high school. “I was a freshman, and he was a senior, but we grew up in the same town and were friends on Facebook,” she shares.

Devon Lee Carlson’s birthday dates

2024August 3Saturday
2025August 3Sunday
2026August 3Monday
2027August 3Tuesday
2028August 3Thursday

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