Museum Selfie Day – Jan. 20, 2027

Museum Selfie Day
Categories:
Tags:
Activities
Where:
United States
Date change rule:
3rd Wednesday of January
Holiday emoji:
🤳

Museum Selfie Day invites art enthusiasts and casual visitors alike to capture their best museum-themed selfies every third Wednesday in January. This global trend, sparked by London blogger Mar Dixon, encourages a fresh, interactive way to engage with art and culture. Share your creative shots, explore new exhibits, and connect with fellow art lovers online!

Want to sponsor Museum Selfie Day? Learn how

Expected Museum Selfie Day Deals

While official 2027 promotions are still under wraps, Museum Selfie Day often inspires unique engagement. Many museums, like the Metropolitan Museum of Art or the Smithsonian, relax photography rules and encourage sharing. Look for special events, guided tours with selfie stops, or even gift shop discounts on art-themed merchandise. Tech brands like Apple and Samsung might feature tips for better smartphone photography, while apps like Google Arts & Culture could highlight selfie-friendly exhibits. We will update this page with confirmed live deals as January approaches.

Platform Guide for Museum Selfie Day

Instagram

Tag @nationaltoday_ and use #MuseumSelfieDay. Share your most creative and respectful museum selfies, highlighting the art or exhibit you’re with.

TikTok

Tag @www.nationaltoday.com and use #MuseumSelfieDay. Create short, engaging videos showcasing your museum visit, from finding the perfect spot to striking a pose.

X/Twitter

Mention @NatlToday and use #MuseumSelfieDay. Tweet about your favorite museum experiences, share your selfies, and engage with other art and culture enthusiasts.

Social Media Tips for Museum Selfie Day

Individuals

Visit your local museum, find a piece of art or an exhibit that speaks to you, and snap a creative, respectful selfie. Be mindful of rules and other visitors.

Creators

Plan a 'museum day' content series, documenting your journey through different galleries, offering tips for the best selfie spots, and sharing historical facts about the art.

Brands

Museums can run a 'best selfie' contest, offering free admission or gift shop vouchers. Camera or phone brands can promote their devices with museum photography challenges.

Top Brands for Museum Selfie Day

  1. The Metropolitan Museum of Art

    Founded in 1870 in New York City, The Met is one of the world's largest and finest art museums. It actively participates in Museum Selfie Day, encouraging visitors to share their experiences with its vast collection.

  2. Google Arts & Culture

    Launched in 2011, this online platform by Google partners with thousands of museums worldwide to digitize art and cultural artifacts. It's a great resource for virtual museum visits and discovering selfie inspiration.

  3. Smithsonian Institution

    Established in 1846 with funds from James Smithson, the Smithsonian is the world's largest museum, education, and research complex. Its many Washington D.C. museums frequently engage with visitors on social media.

  4. Apple

    Founded in 1976, Apple is a global leader in consumer electronics, including the iPhone, a popular tool for capturing high-quality museum selfies. Apple often highlights user-generated content on its platforms.

  5. Samsung

    A South Korean multinational manufacturing conglomerate, Samsung is known for its Galaxy smartphones, which offer advanced camera technology for capturing stunning photos and selfies in various settings.

  6. Adobe

    Founded in 1982, Adobe is a software company known for its creative applications like Photoshop and Lightroom. These tools are essential for creators looking to enhance their museum selfies before sharing.

  7. Mar Dixon

    A London-based blogger and social media consultant, Mar Dixon is credited with founding Museum Selfie Day. Her initiative transformed museum engagement, inspiring millions to interact with art in a personal way.

Museum Selfie Day Hero

Mar Dixon

Mar Dixon, a prominent figure in the museum and cultural sector, is widely recognized as the founder of Museum Selfie Day. Through her innovative use of social media, she transformed how the public interacts with art institutions. Her initiative has fostered a global movement, encouraging millions to share their unique perspectives and personal connections to art.

Museum Selfie Day timeline

1839
The First Selfie

Robert Cornelius, an American pioneer in photography, takes the first-ever photographic self-portrait.

2002
The First Selfie Mention

An Australian doctor posts a photograph of his face with a punctured bottom lip after falling over, drunk, apologizing for the quality as it is a 'selfie'.

2003
Call it Art

Italian media artist Alberto Frigo starts taking pictures of objects in his right hand.

2003
The Selfie Cam

The Sony Ericsson Z101 mobile phone first introduces the concept of the front-facing camera.

How Businesses Can Celebrate Museum Selfie Day

Local museums and art galleries can host special ‘Selfie Zones’ with optimal lighting and backdrops, or offer guided tours that highlight selfie-friendly exhibits. Photography studios or phone retailers could run workshops on capturing the perfect museum selfie, promoting their services or devices. Even local cafes near cultural institutions can offer discounts to visitors who show their museum selfie, creating a fun, community-wide celebration.

Museum Selfie Day FAQs

When is Museum Selfie Day?

In 2027, Museum Selfie Day will be observed on Wednesday, January 20, providing another opportunity to celebrate art and culture through a modern lens.

How many museums participate in Museum Selfie Day?

The event sees widespread international participation, with museums across more than 50 countries engaging their audiences. This includes art galleries, history museums, and science centers.

Who started Museum Selfie Day?

The concept originated with Mar Dixon, who sought to leverage social media to make museums more accessible and interactive, transforming the visitor experience into a shared online event.

What makes a good museum selfie?

The best museum selfies are creative, clear, and mindful of museum rules. Consider the background, avoid flash photography, and try to convey a personal connection to the exhibit or artwork.

Museum Selfie Day Activities

  1. Pick a museum that is out of your comfort zone

    We’re big fans of the classic museums that all of us have been too, but don’t forget the other 35,000 museums in America. That’s more than double the 17,500 museums that were open in the 1990's. It's a testament to the curators and dedicated museum staff all over the country who keep the things going. Make a genuine discovery with a museum you haven't been to yet.

  2. Take a museum selfie

    Admittedly this is a pretty out-there idea for celebrating National Museum Selfie day, but we’re going to run with it. Remember lighting. Remember to be creative. And of course, darling, remember your best angles. Hashtag it with the name of the day, and get that sucker online, because a selfie isn’t a selfie if nobody is there to witness it on social media. This is philosophical. You’ll understand it in due course, my child.

  3. Check out the best museum selfies from all over the world

    Major media has been tracking the evolution of Museum Selfie Day since it started, and that means if you take a really good one there’s a good chance you might even make it on CNN’s website. Some of the pictures are so good that at some point, there may have to be a museum of museum selfies, in which you could take a selfie, and then post THAT online—leading to a museum of museums of museum selfies. Again, it’s philosophical. But museums are intended to broaden our minds!

Why We Love Museum Selfie Day

  1. It’s an opportunity to be creative

    Whether you’re posing with your favorite dinosaur skeleton or Photoshopping yourself into a famous painting—whether you're making light of a serious topic or making serious with a light one—there are only a few museums in the world where taking a selfie really is inappropriate. We really like the “selfies” where people pretend that an exhibit of, say, William Shakespeare, took the picture themselves.

  2. It brings museums to life

    But not like that Ben Stiller movie, “Night of the Museum.” Exploring a museum with social media in mind gives you the opportunity to connect to its exhibits with your friends and networks. It gives the exhibits themselves broader reach rather than being stuck in time. Mark Zuckerberg has often spoken about the desire for Facebook to connect people to things broader than themselves—this is a perfect example of how you can use it to do that.

  3. Cameras are getting better all the time

    Smartphone cameras are able to function in the most challenging photographic circumstances. Areas where it might once have been too dark to take a selfie, or too difficult to carry a camera, are opened as possible areas to explore. As the technology improves, and don’t forget video selfies, slow-motion selfies, and all the other kinds of filtered selfies available. We can all do something new and unique with our valuable cultural history.

Museum Selfie Day dates

Year Date Day
2025 January 15 Wednesday
2026 January 21 Wednesday
2027 January 20 Wednesday
2028 January 19 Wednesday
2029 January 17 Wednesday