Simplot Games – Feb. 17, 2027

Simplot Games
Categories:
Tags:
AmericanCanadianSports
Where:
United States
Date change rule:
Every February 17
Holiday emoji:
🏃‍♀️

Simplot Games gathers over 1,500 high school track and field athletes from across North America every February 17–19. Held at Idaho State University’s Holt Arena, this prestigious event features a unique 200-meter banked track known for breaking records. Join the excitement, cheer on rising stars, and celebrate athletic achievement.

Want to sponsor Simplot Games? Learn how

Expected Simplot Games Deals

While official 2027 promotions are still on the horizon, history suggests that local businesses in Pocatello, Idaho, and national sports retailers often capitalize on the influx of athletes and spectators. Expect deals from brands like Nike and Adidas on athletic apparel and footwear, potentially with special discounts for student-athletes. Local restaurants and hotels may offer special rates or meal bundles for visiting teams. Sports nutrition brands such as Gatorade or Powerade might run in-store promotions. We will update this page with confirmed live deals as February 17 approaches.

Platform Guide for Simplot Games

Instagram

Tag @nationaltoday_ and use #SimplotGames. Share action shots, athlete profiles, and behind-the-scenes content from the event.

TikTok

Tag @www.nationaltoday.com and use #SimplotGames. Film viral moments, impressive athletic feats, and quick interviews with competitors.

X/Twitter

Mention @NatlToday and use #SimplotGames. Provide real-time updates, share results, and engage with fans following the competition.

Social Media Tips for Simplot Games

Individuals

Attend the games in person or follow online, sharing your favorite moments and cheering on the young athletes competing for glory.

Creators

Produce vlogs documenting the experience, interview athletes about their training, or create highlight reels of the most exciting races.

Brands

Sponsor a specific event, provide gear to athletes, or run a social media contest celebrating the spirit of competition.

Top Brands for Simplot Games

  1. J.R. Simplot Company

    Founded in 1929 by J.R. Simplot, this agribusiness giant is headquartered in Boise, Idaho. The company is the primary sponsor of the Simplot Games, demonstrating a long-standing commitment to youth sports and community engagement.

  2. Nike

    Founded in 1964 as Blue Ribbon Sports, Nike is the world's largest supplier of athletic shoes and apparel. Many Simplot Games athletes wear Nike gear, and the brand often supports track and field events globally.

  3. Adidas

    A German multinational corporation, Adidas designs and manufactures shoes, clothing, and accessories. As a major competitor to Nike, Adidas also plays a significant role in outfitting track and field athletes and sponsoring events.

  4. Gatorade

    Developed in 1965, Gatorade is a popular line of sports drinks and food products. It's a staple for athletes to maintain hydration and energy during intense competitions like the Simplot Games.

  5. Idaho State University

    Located in Pocatello, Idaho, Idaho State University hosts the Simplot Games at its Holt Arena. The university provides the facilities and infrastructure vital for this large-scale high school track and field event.

  6. New Balance

    Established in 1906, New Balance is an American multinational corporation that designs and manufactures athletic footwear and apparel. The brand is known for its commitment to quality and supporting various athletic endeavors.

  7. Brooks Running

    Founded in 1914, Brooks Running is an American company that designs and markets high-performance running shoes, apparel, and accessories. It's a favorite among serious runners and often seen at track and field events.

Simplot Games Hero

J.R. Simplot

John Richard Simplot (1909–2008) was an American entrepreneur and businessman who founded the J.R. Simplot Company. A visionary in agriculture, he became a billionaire through his potato processing innovations. His philanthropic spirit led to the creation and continued sponsorship of the Simplot Games, providing a premier platform for young athletes.

History of Simplot Games

When the Simplot Games began in 1979, it was just a regional track meet. It has come a long way since then. It has become one of the country’s premier high school track and field events. The Games have maintained old traditions and added new features that have made it what it is today. It currently offers a lot of opportunities to high school athletes. The games have allowed aspiring athletes to showcase their talents for decades. The games have been very competitive, seeing records being broken regularly.

By competing in the Simplot Games, High school athletes get the rare opportunity to meet guest Olympic champions such as the honorary chairman DIck Fosbury. Admission is free, so students from all over the country have the chance to compete. It is also an open meet meaning there is no qualifying time or distance for athletes to compete. This makes the Games different from most national events.

The Game is an Olympic-style event, offering recognition to all participants with the Parade of Athletes. The Parade of athletes has been a yearly tradition at the Simplot Games. During the parade, about 2,000 competing athletes go around the historic wood track at Idaho State University. During the Parade of Athletes, the national anthem is played, special guests are introduced, and all athletes are recognized on the track. The games begin, and everyone has an equal chance to become a champion.

Simplot Games timeline

1979
Simplot Sponsors Bennion Games

Simplot takes over the financial sponsorship of the Bennion Games.

1984
The First National Record is Set

The Games’ first National record is set by High jumper Lisa Bernhagen of Hailey, Idaho.

1985
The Games Go Digital

Games run on computers for the first time.

2008
Simplot Turns Thirty

Simplot games celebrate 30 years of hosting the competition.

How Businesses Can Celebrate Simplot Games

Local businesses in Pocatello, Idaho, can celebrate Simplot Games by offering special discounts to athletes and their families, or by creating themed menu items. Retailers can curate displays of track and field gear, while hotels can provide welcome packages for visiting teams. Consider sponsoring a local high school team or running a social media campaign to highlight the achievements of young competitors.

Simplot Games FAQs

When are the Simplot Games?

The Simplot Games in 2027 are scheduled for Wednesday, February 17, through Friday, February 19, maintaining its traditional mid-February slot. This annual event continues to draw top athletes from across North America.

How many athletes compete in the Simplot Games?

With more than 1,500 competitors, the Simplot Games provides an unparalleled platform for young track and field stars. The event’s reputation for attracting top talent continues to grow, drawing athletes from diverse regions.

What makes the Holt Arena track unique?

The distinct 200-meter banked-board track at Holt Arena is a key feature of the Simplot Games. This state-of-the-art surface is engineered to enhance speed and agility, contributing to the high-caliber competition seen annually.

Who sponsors the Simplot Games?

The enduring legacy of the Simplot Games is largely due to the continuous support from the J.R. Simplot Company. This sponsorship allows the event to provide a world-class experience for high school track and field athletes.

Simplot Games Activities

  1. Go for a run

    Even if you’re not an athlete, you can benefit from a good run. Take some time to exercise and see if you can break any existing records.

  2. Attend or watch the games

    Experience the Simplot Games for yourself by visiting the venue in Idaho. If you can’t make it in person, you can still watch the competition on tv or online.

  3. Share on Social Media

    Share posts about the games on social media. You’ll help spread awareness and bring the athletes more recognition.

5 Important Facts About Track And Field

  1. It’s part of athletics

    Track and field is one part of the sport of athletics.

  2. Athletics is a combination sport

    Athletics is a collection of sports, including running, throwing, and jumping.

  3. It is popular

    Athletics are a popular sporting event in countries all around the world.

  4. It is held in stadiums

    Track and field events are held in sports stadiums, usually on a running track or the field.

  5. There are different types of running

    Other running athletic events are marathon running, road running, race-walking, and cross country running.

Why We Love Simplot Games

  1. It promotes athletics

    It creates an opportunity for athletes to compete and showcase their talents. Participants have the chance to meet Olympic legends during the games.

  2. It’s an open meet

    High school athletes can compete without meeting a minimum distance or time. Participation is also free.

  3. It sparks interest in sports

    The national event showcases the brilliance of high school athletics. This serves as an inspiration to aspiring athletes in schools.

Simplot Games dates

Year Date Day
2027 February 17 Wednesday
2028 February 17 Thursday
2029 February 17 Saturday
2030 February 17 Sunday
2031 February 17 Monday