Little Things Mental Health Campaign – Jan. 1, 2027

Little Things Mental Health Campaign
Categories:
Tags:
AwarenessMental Health
Where:
Ireland
Date change rule:
Every January
Holiday emoji:
🧠

The Little Things Mental Health Campaign dedicates the entire month of January to fostering mental wellbeing through simple, actionable steps. Created by Ireland’s H.S.E.’s National Office for Suicide Prevention, it highlights easy ways to improve mental health. Join the movement by sharing your #littlethings, engaging in self-care, and supporting awareness efforts.

Want to sponsor Little Things Mental Health Campaign? Learn how

Expected Little Things Mental Health Campaign Deals

Throughout January, the Little Things Mental Health Campaign focuses on awareness and support, rather than commercial deals. Organizations like the H.S.E.’s National Office for Suicide Prevention, Mental Health Ireland, and Aware partner with various community groups to host workshops, online resources, and public information campaigns. Look for local events and digital initiatives promoting the campaign’s core messages. Many businesses may offer internal wellbeing programs or partner with mental health charities for fundraising drives, such as donation matching. We will update this page with confirmed live initiatives as January approaches, directing you to official campaign websites for ways to get involved.

Platform Guide for Little Things Mental Health Campaign

Instagram

Tag @nationaltoday_ and use #LittleThingsCampaign. Share daily ‘little things’ you do for your mental health, like a walk in nature or a mindful moment.

X/Twitter

Mention @NatlToday and use #LittleThingsCampaign. Join conversations about mental health, share resources, and retweet campaign messages from official organizations.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #LittleThingsCampaign. Share personal stories (if comfortable) or campaign posts to foster community and reduce stigma.

Social Media Tips for Little Things Mental Health Campaign

Individuals

Identify one 'little thing' you can consistently do each day in January to boost your mental health, whether it's a five-minute meditation or a quick chat with a friend. Document your journey.

Creators

Develop a 31-day 'Little Things' challenge, offering daily prompts or ideas for mental wellbeing activities. Encourage your audience to participate and share their experiences using the campaign hashtag.

Brands

Launch an internal employee wellbeing program for January, focusing on the 'little things' theme. Partner with a mental health charity for a donation drive or awareness campaign, using your platform to amplify their message.

Organizations & Brands for Little Things Mental Health Campaign

  1. H.S.E.'s National Office for Suicide Prevention

    As the primary creator of the Little Things Mental Health Campaign, this office within Ireland's Health Service Executive (HSE) leads national efforts to reduce suicide and promote mental wellbeing. They develop and implement strategies, provide resources, and coordinate partnerships to support mental health initiatives across the country.

  2. Mental Health Ireland

    Founded in 1966, Mental Health Ireland is a national voluntary organization that promotes positive mental health and supports those affected by mental ill-health. They work to influence policy, provide information, and deliver programs that empower individuals and communities to prioritize mental wellbeing.

  3. Aware

    Established in 1985 by Dr. Patrick McKeon, Aware is an Irish charity that provides support, education, and information for people impacted by depression, bipolar disorder, and anxiety. They offer a range of services, including support groups, a helpline, and educational programs, to help individuals manage their mental health.

  4. Pieta

    Founded in 2006 by Joan Freeman, Pieta is a leading Irish charity providing free, professional therapy to those who are suicidal, engaging in self-harm, or bereaved by suicide. With centers across Ireland, they offer a compassionate and confidential service to help individuals find hope and recovery.

  5. See Change

    See Change is Ireland's national mental health stigma reduction partnership, working to create a more positive attitude towards mental health. They run public awareness campaigns, collaborate with workplaces, and empower people with lived experience to share their stories, challenging misconceptions and promoting understanding.

  6. A Lust for Life

    Co-founded by musician Niall Breslin, A Lust for Life is an award-winning Irish mental health charity that uses content, campaigns, and events to transform how people think about and treat their mental health. They provide evidence-based resources and foster open conversations to destigmatize mental illness.

  7. Lidl Ireland

    As a prominent supermarket chain in Ireland, Lidl often engages in corporate social responsibility initiatives. They frequently partner with charities, including those focused on health and wellbeing, to support local communities through fundraising, awareness campaigns, and promoting healthier lifestyles among their customers and employees.

Little Things Mental Health Campaign Hero

Dr. Tony Bates

Dr. Tony Bates is a renowned Irish clinical psychologist and mental health advocate who has dedicated his career to promoting mental wellbeing and supporting young people. He founded Jigsaw, the National Centre for Youth Mental Health in Ireland, and has authored several books on mental health. His work emphasizes early intervention and accessible support, aligning with the preventative and empowering message of the Little Things campaign.

History of Little Things Mental Health Campaign

Different conceptions and ideas of mental health have existed over time. The closely related concept of ‘mental hygiene’ has been around in literature since 1843, and the first International Congress on Mental Health was organized in 1948, in London. Today’s beliefs surrounding mental health can be traced back to the development of public health, clinical psychology, and other branches of knowledge. Technical references to mental health as an independent discipline date back to 1948 when the International Health Conference decided to establish the World Health Organization (WHO) and a Mental Health Foundation was created in London, in 1949.

The WHO’s Expert Committee on Mental Health later defined mental health and mental hygiene in 1950. According to them, mental hygiene refers to “all the activities and techniques which encourage and maintain mental health. Mental health is a condition, subject to fluctuations due to biological and social factors, which enables the individual to achieve a satisfactory synthesis of his own potentially conflicting, instinctive drives; to form and maintain harmonious relations with others, and to participate in constructive changes in his social and physical environment.”

Today, mental health is seen as a dimension of health, essential to the achievement of “good” health. However, many people continue to conflate health with the absence of disease. Consequently, mental health is often viewed simply as the lack of mental illness. There has, however, been a recent call to acknowledge that mental health means far more.

Little Things Mental Health Campaign timeline

1843
Mental Hygiene

The term ‘mental hygiene’ is mentioned in literature for the first time.

1948
The International Congress on Mental Health

The first International Congress on Mental Health is organized in London.

1949
The First Mental Health Foundation

A Mental Health Foundation is established in London.

1950
Definitions

‘Mental hygiene’ is defined during the second session of the WHO’s Expert Committee on Mental Health.

How Businesses Can Celebrate Little Things Mental Health Campaign

Local businesses can champion the Little Things Mental Health Campaign throughout January by fostering a supportive workplace culture. Consider implementing a ‘Wellness Wednesday’ with short mindfulness breaks or encouraging employees to share their own ‘little things’ for mental health. Partner with local mental health charities for a donation drive or host an informational session on stress management. Display campaign posters and share resources to raise awareness among staff and customers, demonstrating a commitment to mental wellbeing beyond just the workplace.

Little Things Mental Health Campaign FAQs

When is Little Things Mental Health Campaign?

In 2027, the Little Things Mental Health Campaign will again run throughout January, emphasizing accessible steps to foster mental resilience and support those facing mental health challenges.

How many people in Ireland experience mental health issues?

Across Ireland, it is estimated that about 25% of the population will encounter a mental health issue during their lifetime, highlighting the broad relevance and necessity of ongoing mental health support and awareness initiatives.

What is the goal of the Little Things campaign?

For 2027, the campaign aims to continue destigmatizing mental health conversations and provide practical, accessible tools that encourage everyone to proactively engage in self-care and seek support when needed, reinforcing the cumulative power of ‘little things.’

What are the 'little things' recommended by the campaign?

Building on its core message, the campaign’s ‘little things’ encompass a range of practical advice such as connecting with others, taking notice of the present moment, learning new skills, and giving back. These actions collectively contribute to a stronger sense of mental health.

How to Observe Little Things Mental Health Campaign

  1. Check in on yourself

    Before anything else, check in on yourself. Try to understand how your mental health currently is.

  2. Confide in someone

    If you are feeling conflicted or helpless, confide in a supportive loved one or counselor. You are not alone.

  3. Talk about it on social media

    Mental illness and mental healthcare are still somewhat taboo. If you are comfortable with it, talk about the topic on social media.

5 Facts About Mental Health And Illness

  1. Severity

    A bulk of mental health issues are commonly mild to moderate, short-lived mental health conditions.

  2. Gender

    Gender can play a role in the prevalence of mental illness, along with the manifestations of particular symptoms.

  3. The impact of diet

    An individual’s diet can impact their mental health.

  4. Sleep and depression

    Sleep disturbances are correlated with depression in individuals.

  5. Social isolation

    Social isolation can be a catalyst for several mental illnesses.

Why Little Things Mental Health Campaign is Important

  1. It encourages checking in on your mental health

    The Little Things Mental Health Campaign aims at improving individuals’ mental health. The campaign thus encourages people to check in on themselves.

  2. It empowers people to take care of themselves

    The campaign encourages people to do things to nourish their mental health. It’s incredibly empowering.

  3. It brings up the conversation about mental health

    Mental health is still a very taboo concept. The campaign sparks a conversation about mental health.

Little Things Mental Health Campaign dates

Year Date Day
2027 January 1 Friday
2028 January 1 Saturday
2029 January 1 Monday
2030 January 1 Tuesday
2031 January 1 Wednesday