National Gourmet Coffee Day – Jan. 18, 2027

National Gourmet Coffee Day
Categories:
Tags:
Beverage
Where:
United States
Date change rule:
Every January 18
Holiday emoji:

National Gourmet Coffee Day arrives every January 18, inviting enthusiasts to celebrate the exceptional quality of specialty beans and meticulous brewing. Elevate your morning ritual with a premium cup, explore new flavor profiles, and share your favorite roasts with friends.

Want to sponsor National Gourmet Coffee Day? Learn how

Expected National Gourmet Coffee Day Deals

As National Gourmet Coffee Day approaches, coffee lovers can anticipate a rich brew of promotions from leading brands and local cafes. While we await official 2027 announcements, history shows discounts on single-origin beans, specialty blends, and brewing equipment. Look for deals from Starbucks, Peet’s Coffee, Dunkin’, Blue Bottle Coffee, and independent roasters like Intelligentsia Coffee. Many will offer percentage off sales, free upgrades on gourmet drinks, or bundled deals on pour-over kits and espresso machines. We will update this page with confirmed live deals as January 18 approaches.

Platform Guide for National Gourmet Coffee Day

Instagram

Tag @nationaltoday_ and use #GourmetCoffeeDay. Share visually stunning photos of your perfect pour-over, latte art, or favorite specialty coffee setup.

TikTok

Tag @www.nationaltoday.com and use #GourmetCoffeeDay. Film a quick tutorial on brewing gourmet coffee at home or review a new specialty bean.

X/Twitter

Mention @NatlToday and use #GourmetCoffeeDay. Tweet about your favorite gourmet coffee brands, local roasters, or share tips for achieving the best brew.

Social Media Tips for National Gourmet Coffee Day

Individuals

Treat yourself to a bag of high-quality, single-origin beans you've never tried before. Experiment with different brewing methods like French press, AeroPress, or pour-over to truly appreciate the nuances.

Creators

Host a virtual tasting session of different gourmet coffees, highlighting their flavor notes and origins. Create content reviewing local specialty coffee shops or demonstrating advanced latte art techniques.

Brands

Offer a limited-time discount on your premium coffee beans or specialty drink menu. Partner with local roasters for a collaborative blend, or run a giveaway featuring high-end brewing equipment.

Top Brands for National Gourmet Coffee Day

  1. Starbucks

    Founded in Seattle, Washington, in 1971, Starbucks is the world's largest coffeehouse chain. It offers a wide range of coffee beverages, beans, and merchandise, including premium reserve selections.

  2. Peet's Coffee

    Established in 1966 in Berkeley, California, by Alfred Peet, Peet's Coffee is known for pioneering the specialty coffee movement in the United States. They focus on dark-roasted, high-quality beans.

  3. Blue Bottle Coffee

    Founded in Oakland, California, in 2002 by James Freeman, Blue Bottle Coffee is a specialty coffee roaster and retailer. They are known for their commitment to freshness, often roasting to order and serving coffee within 48 hours.

  4. Intelligentsia Coffee

    An American coffee roasting company and retailer based in Chicago, Illinois, Intelligentsia Coffee was founded in 1995. They are recognized for their direct trade sourcing practices and high-quality, meticulously roasted beans.

  5. La Marzocco

    Founded in Florence, Italy, in 1927, La Marzocco is an artisan company that produces high-end espresso machines. Their machines are favored by many specialty coffee shops for their durability and performance.

  6. Chemex

    Invented in 1941 by German chemist Peter Schlumbohm, the Chemex Coffeemaker is a classic pour-over brewing device. Its elegant design and ability to produce clean, sediment-free coffee have made it a favorite among gourmet enthusiasts.

  7. AeroPress

    Invented by Alan Adler in 2005, the AeroPress is a versatile and portable coffee maker that brews coffee by total immersion and rapid filtering. It's celebrated for its ability to produce smooth, low-acid coffee quickly.

National Gourmet Coffee Day Hero

Alfred Peet

Alfred Peet (1920–2007) was a Dutch-American coffee importer and roaster who founded Peet's Coffee in Berkeley, California, in 1966. He is widely credited with igniting the specialty coffee movement in the United States, emphasizing fresh, high-quality beans and darker roasts. Peet mentored future founders of Starbucks, influencing the industry's shift towards premium coffee experiences. His legacy continues to shape how gourmet coffee is sourced, roasted, and enjoyed today.

History of National Gourmet Coffee Day

There is no specific origin of coffee that can be pinpointed. Coffee’s past is shrouded in legend and theory, but one thing is certain — it has been around for centuries. It is believed that the ancestors of today’s Oromo people in Ethiopia’s Jimma region were the first to notice the coffee plant’s energizing power. However, there is no definitive evidence that coffee was initially grown before the 15th century, or even where it was first cultivated.

There is evidence of either coffee consumption or knowledge of the coffee tree in Yemeni Sufi monasteries dating back to the early 16th century, which swiftly spread to Mecca and Medina. By the 16th century, it had spread across the Middle East, South India (Karnataka), Persia, Turkey, and northern Africa. Coffee then expanded throughout the Balkans, Italy, Europe, and Southeast Asia. With its ability to provide instant energy, coffee has quickly conquered areas of the world and hearts since then. A simple cup of coffee evolved over time to suit various palates and purposes. From frappuccinos and cold brews to espresso shots and even espresso martinis, you can now find coffee anywhere and everywhere and however, you like.

This is how gourmet coffee came into being. Gourmet coffee is made using 100% Arabica beans. These require a cool subtropical climate at a higher altitude to thrive and provide smooth, powerful, and aromatic brews that normal beans simply cannot match. It is a must-try for coffee enthusiasts since it is more luxurious than the typical coffee in terms of taste, production, and intensity. National Gourmet Coffee Day is a celebration of this caffeine celebrity, and we applaud it!

National Gourmet Coffee Day timeline

9th Century
Story of Kaldi

A European goatherd notices the energizing effect of the coffee plant on his goats.

1582
‘Coffee’

The word ‘coffee’ enters the English language.

1727
Coffee Plantation

The first coffee plantation occurs in Brazil.

1966
Gourmet Coffee

Alfred Peet opens a small coffee shop and introduces gourmet coffee to America.

How Businesses Can Celebrate National Gourmet Coffee Day

Local coffee shops, roasters, and bakeries can celebrate National Gourmet Coffee Day by offering special tastings of rare beans or limited-edition gourmet blends. Consider hosting a ‘meet the roaster’ event or a workshop on advanced brewing techniques. Restaurants can feature coffee-infused dishes or offer complimentary gourmet coffee upgrades with brunch orders. Retailers selling coffee equipment can run promotions on high-end grinders, espresso machines, or pour-over kits, encouraging customers to elevate their home brewing.

National Gourmet Coffee Day FAQs

When is National Gourmet Coffee Day?

In 2027, National Gourmet Coffee Day is observed on Monday, January 18, kicking off the work week with a chance to upgrade your daily cup. Many will use the day to explore new specialty roasts.

How many people drink coffee daily?

Recent surveys indicate that over 150 million Americans enjoy coffee every day, with a growing segment showing preference for gourmet and specialty options. The market for premium beans continues to expand.

What defines 'gourmet' coffee?

For coffee to be considered gourmet, it must meet stringent quality standards from cultivation to cup, often involving manual harvesting and expert roasting. This distinguishes it from mass-produced commercial coffee.

Is gourmet coffee healthier?

The health aspects of gourmet coffee primarily relate to its purity and preparation. Many gourmet drinkers prefer it black, maximizing the antioxidant intake without the added calories or sugars found in flavored drinks.

National Gourmet Coffee Day Activities

  1. Drink gourmet coffee

    This one’s a no-brainer. Enjoy a wonderful cup of gourmet coffee at your local coffee shop or a beautiful cafe.

  2. Make gourmet coffee

    Treat yourself this National Gourmet Coffee Day. Pick up some 100% Arabica beans instead of your regular coffee during this week’s grocery run.

  3. Experiment with gourmet coffee

    From ice creams to cakes, coffee is now used for way more than just beverages. Unleash your inner masterchef and try to create an innovative recipe using gourmet coffee.

5 Types Of Coffee Beans That You Must Try

  1. Arabica

    One of the most well-known and popular types, these are high-quality beans.

  2. Robusta

    The second-most popular kind, these have a hint of chocolate to them and are best served with milk and sugar.

  3. Liberica

    One of the most difficult types to come by, these are said to have smoky, floral and, fruity elements.

  4. Excelsa

    It’s a member of the Liberica family but it is quite distinct in taste.

  5. Bourbon

    Developed by French monks, this has sweet caramel undertones.

Why We Love National Gourmet Coffee Day

  1. It educates us about new things

    There are so many amazing things out there that we have yet to experience. Days like these help us learn about them and add them to our bucket list.

  2. It encourages experimentation

    Stepping outside of your comfort zone and sticking to your 'usual' can be difficult at times. National Gourmet Coffee Day is a day that encourages us to switch things up a bit.

  3. It’s about coffee!

    Who doesn’t enjoy a cup of coffee? Dedicating a day to celebrate this magical creation is nothing short of wonderful and well deserved.

National Gourmet Coffee Day dates

Year Date Day
2027 January 18 Monday
2028 January 18 Tuesday
2029 January 18 Thursday
2030 January 18 Friday
2031 January 18 Saturday