Learn to Ski and Snowboard Month – Jan. 1, 2027

Learn to Ski and Snowboard Month
Categories:
Tags:
ActivitiesHobbySports
Where:
United States
Date change rule:
Every January
Holiday emoji:
⛷️

Learn to Ski and Snowboard Month takes place throughout January, inviting everyone to discover the joy of winter sports. Overcome the fear of the slopes with affordable lessons and supportive environments. Grab your gear, sign up for a class, and experience the magic of skiing or snowboarding this winter!

Want to sponsor Learn to Ski and Snowboard Month? Learn how

Expected Learn to Ski and Snowboard Month Deals

As Learn to Ski and Snowboard Month approaches in 2027, expect a flurry of promotions designed to get newcomers on the mountain. Major resorts like Vail Resorts and Alterra Mountain Company typically offer discounted beginner packages, including lift tickets, rentals, and lessons. Retailers such as REI, Dick’s Sporting Goods, and specialty shops like Backcountry often feature sales on essential gear, from helmets to outerwear. Brands like Burton (snowboards) and Rossignol (skis) may partner with local shops for demo days or introductory pricing. Look for local ski clubs and independent instructors to offer special rates. We will update this page with confirmed live deals as January approaches.

Platform Guide for Learn to Ski and Snowboard Month

Instagram

Tag @nationaltoday_ and use #LearnToSkiSnowboard. Share your first-timer moments, gear hauls, or scenic mountain views.

TikTok

Tag @www.nationaltoday.com and use #LearnToSkiSnowboard. Film your beginner lessons, funny falls, or progress on the slopes.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #LearnToSkiSnowboard. Join groups for local ski/snowboard enthusiasts and share tips.

Social Media Tips for Learn to Ski and Snowboard Month

Individuals

Challenge yourself to try skiing or snowboarding for the first time. Document your journey from beginner to confidently cruising the slopes, inspiring others to join in.

Creators

Produce engaging tutorials on beginner techniques, gear essentials, or how to choose the right resort. Create a series of 'Day 1 on the Slopes' vlogs.

Brands

Offer introductory lesson packages, discounted gear bundles, or host a 'first-timer' event at your resort. Partner with local schools to introduce youth to snow sports.

Top Brands for Learn to Ski and Snowboard Month

  1. Vail Resorts

    Founded in 1962, Vail Resorts is a leading global mountain resort company operating 41 resorts across the U.S., Canada, and Australia. They offer extensive beginner programs and ski schools.

  2. Alterra Mountain Company

    Established in 2018, Alterra Mountain Company owns and operates 17 iconic year-round destinations across North America. They are known for their Ikon Pass and commitment to snow sports access.

  3. Burton Snowboards

    Founded by Jake Burton Carpenter in 1977, Burton is a pioneer in the snowboard industry. The company designs and manufactures snowboards, boots, bindings, outerwear, and accessories, making the sport accessible.

  4. Rossignol

    A French company founded in 1907, Rossignol is a global leader in winter sports equipment. They produce skis, snowboards, and related gear, catering to all skill levels from beginner to expert.

  5. REI

    Recreational Equipment, Inc. (REI) is an American retail and outdoor recreation services corporation founded in 1938. As a co-op, it offers a wide range of outdoor gear, including ski and snowboard equipment, and often hosts introductory clinics.

  6. National Ski Areas Association (NSAA)

    Founded in 1962, the NSAA is a trade association for ski area owners and operators. They advocate for the ski industry, promote safety, and are a key organizer behind Learn to Ski and Snowboard Month.

  7. Head Sport GmbH

    Head is an Austrian-American manufacturing company founded in 1950. While known for tennis, they are also a major producer of skis and ski boots, offering equipment suitable for learning and progression.

Learn to Ski and Snowboard Month Hero

Jake Burton Carpenter

Jake Burton Carpenter (1954–2019) was an American snowboarder and founder of Burton Snowboards. Widely credited with inventing the modern snowboard and popularizing the sport globally, he transformed a niche activity into a mainstream winter pursuit. His dedication to innovation and advocacy for snowboarding's acceptance at ski resorts made it possible for millions to learn and enjoy the sport. He truly embodied the spirit of embracing new winter sports.

History of Learn to Ski and Snowboard Month

With Learn to Ski and Snowboard Month, people across age groups can take up a new winter sport with much more ease. Admit it: most of us tend to have reservations. Am I too old to try? It’s too expensive. There’s too much planning involved.

Every January, the snow sports industry helps people overcome these challenges. So, it’s time to ditch those excuses and join in the fun instead.

If you’ve ever considered learning snowboarding or skiing but didn’t know where to start, this is the month to take the first step. Ski resorts around the country typically come on board. They offer special packages that make it easy and affordable for beginners.

Plus, there’s no place for judgment here. From first-timers to anyone looking to improve their skills — learn in a supportive and comfortable environment. The idea is for everyone to love these sports. Maybe people will love their first experience enough to make it a lifelong activity. Who knows.

Across the United States, January is the perfect month to start. It’s the beginning of winter sports season, which means ample time for everyone to practice or take on new lessons.

For perspective, picture an entire month of fun and learning outdoors. Challenging yourself in the new year, making new friends — now that’s what new beginnings are all about. We think that Learn to Ski and Snowboard Month can completely transform our outlook on winter. Those days of winter dread may soon be things of the past.

Learn to Ski and Snowboard Month timeline

6000 B.C.
The Oldest Ski Artefacts

People in Northern Russia first use skis to cross marshes and wetlands that freeze over in the winter.

1860s
The First Ski Race

Norway holds the first national ski race in Oslo, featuring competitors racing downhill.

1965
The Origins Of Modern-Day Snowboarding

Sherman Poppen invents a toy for his daughters by fastening together two skis, with an attached rope on one end for control when riding downhill.

1998
Snowboarding in the Olympics

Snowboarding becomes an Olympic Sport for the first time.

How Businesses Can Celebrate Learn to Ski and Snowboard Month

Local ski resorts and winter sports businesses can fully embrace Learn to Ski and Snowboard Month by offering enticing beginner packages. This includes discounted lift tickets, affordable rental equipment, and introductory lesson bundles. Retailers can host ‘gear-up’ events with expert advice and special pricing on essential beginner items like helmets and goggles. Even non-ski-related businesses can participate by offering promotions to those who show proof of a recent lesson or lift ticket, creating a community-wide celebration of winter activity.

Learn to Ski and Snowboard Month FAQs

When is Learn to Ski and Snowboard Month?

In 2027, the celebration of learning winter sports again takes place throughout January, encouraging millions to try skiing or snowboarding. It’s the perfect time to discover a new passion.

How many people participate in skiing and snowboarding?

The winter sports industry sees millions of participants each year, with roughly 60% being skiers and 40% snowboarders. Initiatives like this month-long event are crucial for introducing new enthusiasts to the mountains.

What is the economic impact of the ski industry?

With over 400 ski areas operating across the country, the economic impact of the ski industry is substantial, contributing significantly to local economies in mountain regions. It’s a vital part of winter tourism.

What is the difference between skiing and snowboarding?

While both are exhilarating winter sports, skiing generally offers a steeper learning curve initially but easier progression, whereas snowboarding can be harder to master at first but provides a smoother, more fluid feel once techniques are learned. The choice often comes down to personal preference.

Learn to Ski and Snowboard Month Activities

  1. Learn how to snowboard or ski

    There’s no time like now to try something new. Find events or ski resorts near you. There are amazing, affordable events that cater to all levels. Don’t hesitate — just sign up!

  2. Bring a Friend

    Some places also have the Bring a Friend Initiative. If you’re already into snow sports, introduce someone else to this exciting world. If you’re new to it all, a friend for company is always a good idea.

  3. Read, watch, learn

    Need some inspiration? Watch documentaries and films on snow sports. Take courage from the stories of incredible athletes — all of them started somewhere.

5 Facts About Yukigassen That Will Blow Your Mind

  1. It's the ultimate snowball fight

    Pronounced 'you-key-goss-en,' the Japanese sport has two teams of seven that throw readymade snowballs at each other.

  2. The objective?

    Teams must capture the opponent’s flag without getting hit by snowballs.

  3. The mother of all snowball fights

    Yukigassen can best be described as a mix of capture-the-flag, paintball, rugby, dodgeball, and cutting-edge snowball tech!

  4. There’s special gear involved

    To ensure safety, players wear specially-designed helmets with face shields.

  5. Snowballs made to the tee

    Machines manufacture every snowball to specific measurements so that the game is safe and fair at all times.

Why We Love Learn to Ski and Snowboard Month

  1. In pursuit of new adventures

    Since we’re all preparing to set new goals for the year, learning a new sport is a great one to have. We can’t think of a better way to start January, can you?

  2. Off the couch we go

    Our January usually looks like this: wake, work, eat, sleep, and repeat. With Learn to Ski and Snowboard month, we may finally have something to show for the first month of the new year.

  3. An excuse to travel

    Instead of escaping the snow, January is all about embracing it. It’s a month of learning and fun, amid stunning mountain vistas and beautiful resorts. Let’s not forget those mugs of decadent hot chocolate. If that isn’t reason enough, we don’t know what i

Learn to Ski and Snowboard Month dates

Year Date Day
2027 January 1 Friday
2028 January 1 Saturday
2029 January 1 Monday
2030 January 1 Tuesday
2031 January 1 Wednesday