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- 5th Friday of January
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National Big Wig Day arrives on the 5th Friday of January, a unique occasion to celebrate leaders and show off your most outlandish wigs. This special day encourages both fun expression and vital donations to the American Cancer Society. Join the movement, wear a wig, and contribute to cancer research and patient support.
Want to sponsor National Big Wig Day? Learn how
Expected National Big Wig Day Deals
As a Cause holiday, National Big Wig Day focuses on fundraising rather than commercial deals, with the primary goal of supporting the American Cancer Society. Many individuals and businesses organize donation drives and events. Look for opportunities to contribute directly to the American Cancer Society, or participate in local fundraisers. Some wig retailers, like Wig.com or Paula Young, might offer special promotions or donate a portion of sales to cancer charities in solidarity. Beauty supply stores and costume shops may also highlight their wig selections. We will update this page with confirmed live fundraising events and partner initiatives as January approaches.
Platform Guide for National Big Wig Day
Mention National Today (facebook.com/nationaltoday) and use #NationalBigWigDay. Share photos of your wig and encourage friends to donate to the American Cancer Society.
Tag @nationaltoday_ and use #NationalBigWigDay. Post a reel or story showcasing your ‘big wig’ and include a link or call to action for cancer research donations.
X/Twitter
Mention @NatlToday and use #NationalBigWigDay. Tweet about your participation and share facts about cancer research or links to donate to the American Cancer Society.
National Big Wig Day Hero
Mary Lasker
History of National Big Wig Day
Today, wearing wigs has become a lifestyle and an important part of fashion in society, but its history dates back many centuries ago. The first record of the use of a wig is in ancient Egypt, where the people protected their shaved heads from the intensity of sunlight and lice by adorning them with wigs. This record is depicted in Egyptian ancient paintings and sculptures.
From the 16th to 18th century, the Europeans started using wigs as a way to combat the proliferation of baldness that ravaged them as a result of a syphilis epidemic. However, after the approval of King Louis XIV, the use of wigs became more pronounced as a form of fashion among the Europeans. Going forward, in the 20th-century wigs became more popular and accepted among women and various kinds and forms of wigs were introduced.
The National Big Wig Day was invented by Patty Sharkey on January 2, 2016. After a melancholic post-holiday, she posted a ‘wigged out’ selfie of herself wearing a raspberry and chocolate-colored curly wig on Facebook and captioned it “Happy National Wig Day.” Surprisingly, the reception was amazing and the responses from the people all around the United States were encouraging. Patty Sharkey thought of a way to share this silliness while creating a charity forum for a cause and came up with the popular National Big Wig Day every last Friday in January.
The major highlight of the National Big Wig Day is to get many people to give at least a dollar. The goal of the fundraising is to see that one million people give one dollar each to the American Cancer Society Look Good/Feel Better division. As a tradition, Sharkey nominates a Big Wig who inspires affection in all of us. And as we celebrate today, know that you have a Big Wig in you.
National Big Wig Day timeline
The first use of wigs in history is found among the Ancient Egyptians who use wigs as a means of covering their scalp from the intensity of sunlight.
Europeans begin to wear wigs to cover baldness resulting from the syphilis epidemic.
Wigs become popular among women and are used as a costume for celebrity glamor.
National Big Wig Day is established by Patty Sharkey.
How Businesses Can Celebrate National Big Wig Day
Local businesses can embrace National Big Wig Day by hosting ‘Wig-Out’ events for employees and customers, encouraging everyone to wear a wig. They can designate a portion of sales for the day or week to the American Cancer Society, or set up a donation jar at the counter. Salons might offer special discounts on wig care services, or partner with local cancer support groups to offer free wig styling for patients. Even small offices can participate by having a ‘dress up in a wig’ day and making a collective donation to a cancer charity.
National Big Wig Day FAQs
When is National Big Wig Day?
In 2027, National Big Wig Day is celebrated on Friday, January 29. This unique observance combines lighthearted wig-wearing with serious support for cancer research.
Why do people wear wigs for cancer patients?
Wigs provide a crucial emotional and psychological boost for individuals undergoing cancer treatment who experience hair loss. They help restore a sense of privacy and control over one’s appearance, contributing significantly to mental well-being during a challenging time.
How many people are affected by cancer annually?
Globally, the World Health Organization estimates millions of new cancer diagnoses each year, with cancer remaining a leading cause of death worldwide. These figures underscore the critical importance of research, prevention, and patient care initiatives.
What is the American Cancer Society's role in Big Wig Day?
As the designated charitable partner, the American Cancer Society receives donations generated by National Big Wig Day. These contributions help advance their efforts in cancer prevention, early detection, treatment, and support for cancer survivors and their families.
National Big Wig Day Activities
Wear your favorite wig
What better ways are there to celebrate National Big Wig Day than donning your finest silly wig and joining others to have fun? Amazingly, you can make your day more engaging, memorable, and fun by taking selfies of yourself adorned in your silly wig and sharing them online with the hashtag #BigWigDay on your social media accounts
Donate to Charity
The most amazing aspect of National Big Wig Day is the donation we make to assuage the pains of others. The goal is to form a joint and united front to fight cancer by donating as little as one dollar to the American Cancer Society.
Host a party
Make this last Friday a memorable one with a special party where you have friends, family, and colleagues come over in their wigs. You can do some fundraising where everyone donates their token to combat cancer in our society.
5 Fun Facts About Big Wigs
Everyone wears wild wigs
The famous insignia of this celebration is the wild wig, readily available at shopping malls all around.
One dollar for One Million
The biggest goal of National Big Wig Day is to see one million people donate $1 each to show that even a single dollar from someone can make a huge impact.
Periwig
The word 'wig' as it is known today is short for 'periwig,' a word that made its first appearance in William Shakespeare’s "The Two Gentlemen of Verona."
It is used as a costume
Contrary to the opinion that wigs are used by people who suffer natural hair loss, many actors and popular personalities have used wigs throughout history as a part of their costumes.
Queen Elizabeth I
Queen Elizabeth I of England was rumored to have about 150 different wigs in her collection.
Why We Love National Big Wig Day
It brings out our awesomeness
National Big Wig Day brings out the awesomeness in us. We firmly believe that you are the biggest inspiration in your life; you’re the “big wig” of your life, and your essence and awesomeness are not tied to your clothing size, model of car, or job title, but the quality of your deeds. This day reminds us that we are fabulous, together.
Raising funds to help others
National Big Wig Day is so important to us because we can donate funds to people who are suffering illnesses that endanger their lives and might put them in wig-wearing positions, like cancer. We encourage you to donate to this cause.
It unites us
It is so amazing how both young and old from different backgrounds and religious inclinations come together on this day to celebrate National Big Wig Day and raise funds to support people battling cancer. This day unites us and encourages us to support each other irrespective of our color or creed.
National Big Wig Day dates
| Year | Date | Day |
|---|---|---|
| 2025 | January 31 | Friday |
| 2026 | January 30 | Friday |
| 2027 | January 29 | Friday |
| 2028 | January 28 | Friday |
| 2029 | January 26 | Friday |
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