Pet Theft Awareness Day – Feb. 14, 2027

Pet Theft Awareness Day
Categories:
Tags:
AwarenessDogPet
Where:
United States
Date change rule:
Every February 14
Holiday emoji:
🐾

Pet Theft Awareness Day takes place every February 14, shedding light on the alarming rise of pet theft and dognapping. This day reminds us of the deep bond we share with our fur babies and the trauma of separation. Learn about prevention, microchipping, and what to do if your pet goes missing to keep them safe.

Want to sponsor Pet Theft Awareness Day? Learn how

Expected Pet Theft Awareness Day Deals

On Pet Theft Awareness Day, the focus shifts from commercial deals to crucial fundraising and awareness campaigns. Organizations like the ASPCA and Humane Society often partner with pet supply retailers such as PetSmart and Chewy for donation drives and educational initiatives. Look for opportunities to contribute to local animal shelters and rescue groups, many of whom run special campaigns to recover stolen pets and provide microchipping services. Pet insurance providers like Nationwide Pet Insurance and Healthy Paws may highlight coverage options for lost or stolen pets. We will update this page with confirmed live campaigns as February 14 approaches.

Platform Guide for Pet Theft Awareness Day

Instagram

Tag @nationaltoday_ and use #PetTheftAwarenessDay. Share heartwarming photos of your pets with safety tips, or create infographics on microchipping.

X/Twitter

Mention @NatlToday and use #PetTheftAwarenessDay. Post real-time alerts about missing pets in your area or share news articles on pet safety.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #PetTheftAwarenessDay. Join local pet owner groups to share prevention strategies and support efforts to find stolen animals.

Social Media Tips for Pet Theft Awareness Day

Individuals

Ensure your pet is microchipped and registered with up-to-date contact information. Use secure leashes and supervise pets outdoors, especially in unfamiliar areas.

Creators

Produce short videos demonstrating home security tips for pets, the importance of microchipping, or how to create a 'lost pet' flyer with essential information.

Brands

Pet supply companies can offer discounts on GPS trackers or microchipping services. Partner with local shelters for a 'free microchip day' or donate a portion of sales to pet recovery efforts.

Organizations & Brands for Pet Theft Awareness Day

  1. ASPCA

    Founded in 1866, the American Society for the Prevention of Cruelty to Animals (ASPCA) was the first humane society in North America. It works to prevent cruelty to animals and provides resources for pet safety and recovery.

  2. The Humane Society of the United States

    Established in 1954, the HSUS is a leading animal protection organization. They advocate for stronger laws against animal cruelty, including pet theft, and support local shelters and rescue operations.

  3. PetSmart

    Founded in 1987, PetSmart is a major North American pet retailer offering products, services, and pet adoption. They often partner with animal welfare groups to promote responsible pet ownership and microchipping.

  4. Chewy

    An online retailer of pet food and products, Chewy was founded in 2011. They frequently collaborate with animal shelters and advocate for pet safety, including raising awareness about pet theft.

  5. AKC Reunite

    Founded in 1995 by the American Kennel Club, AKC Reunite is a non-profit microchip and recovery service for pets. They have helped reunite millions of lost pets with their owners through their 24/7 recovery service.

  6. Tractive

    Tractive, founded in Austria in 2012, specializes in GPS trackers for cats and dogs. Their devices allow pet owners to monitor their pet's location in real-time, providing an extra layer of security against theft.

  7. Missing Animal Response Network

    The Missing Animal Response (MAR) Network, founded by Kat Albrecht, provides training and resources for finding lost and stolen pets. They educate pet owners and professionals on effective search and recovery methods.

Pet Theft Awareness Day Hero

Kat Albrecht

Kat Albrecht is a former police officer and K9 search and rescue handler who pioneered the field of 'pet detective' work. She founded the Missing Animal Response Network, training thousands of individuals and organizations on effective strategies for finding lost and stolen pets. Her work has significantly advanced the understanding of pet behavior and recovery techniques, offering hope to countless owners.

History of Pet Theft Awareness Day

Pet Theft Awareness Day is observed to enlighten the various methods of identification that can lead to the recovery of stolen pets. The day was introduced by Last Chance for Animals in 1988 to expand their advocacy for domesticated animals. Last Chance for Animals, a non-profit dedicated to the rehabilitation of animals, has led the movement against pet theft for over two decades. Ever since its creation in 1984 by actor Chris DeRose, the foundation has raised awareness about dos and don’ts of pet safety.

More than half of American families own a pet. The love we have for our furry friends can be rivaled only by the concern we all share about their safety. No matter how many doors we lock or leashes we buy, the risk of losing our pets can never be too low. One in three pets go missing at some point in their lives — only 20% of them are safely reunited with their families. Adding to these heartbreaking statistics is the fear of a stranger intentionally seeking to hurt your family and your pet with the petty act of theft.

The day was founded on the principle that prevention is better than cure. The pain of losing your pet cannot be put into words. The increasing cases of pet theft have made it imperative that we follow all safety protocols that ensure the security of our pets. Last Chance for Animals advocates for microchipping, tattooing, and many other methods of pet identification. The foundation provides a formulated road map and a game plan to recover your fur baby if it goes missing.

Pet Theft Awareness Day timeline

1948
Chris DeRose is Born

DeRose is born in Brooklyn, New York.

1984
Last Chance For Animals

Hollywood actor Chris DeRose establishes Last Chance for Animals in opposition to animal testing and vivisection.

1988
The Day is Established

Last Chance for Animals launches Pet Theft Awareness Day to educate pet owners about the measures that ensure the safety of their pets.

2004
Jurisprudence

The organization’s continued activism pushes the Supreme Court of New Jersey to cancel the bear-hunting season of December.

2011
Last Chance for Animals Gains Recognition

The organization gains national prominence after raising funds and resources for the displaced animals in the aftermath of the 2011 Tsunami.

How Businesses Can Celebrate Pet Theft Awareness Day

Local pet stores, grooming salons, and veterinary clinics can honor Pet Theft Awareness Day by hosting free microchipping events or offering discounts on GPS trackers. Animal shelters can organize community workshops on pet safety, responsible ownership, and what steps to take if a pet goes missing. Even non-pet businesses can participate by sharing educational resources on their social media, partnering with local rescues for donation drives, or displaying posters with tips to prevent pet theft, emphasizing the importance of keeping pets safe and accounted for.

Pet Theft Awareness Day FAQs

When is Pet Theft Awareness Day?

In 2027, Pet Theft Awareness Day is observed on Sunday, February 14, offering a weekend opportunity for communities to organize and participate in awareness events.

How many pets are stolen each year?

While exact figures vary, reports indicate a continued high volume of pet thefts, with some sources citing over two million pets stolen each year in the U.S. alone, underscoring the severity of the issue.

What types of pets are most commonly stolen?

Certain dog breeds, such as French Bulldogs, Chihuahuas, and Yorkshire Terriers, remain highly sought after by thieves. However, any pet left unsupervised or with easy access can become a target, regardless of breed.

What are the best ways to prevent pet theft?

Beyond microchipping, consider GPS trackers for active pets, installing security cameras, and being cautious when selling or rehoming a pet. Always verify the identity of potential buyers or adopters to prevent scams.

How to Observe Pet Theft Awareness Day

  1. Secure your pet

    If you have a pet, make sure you are up to date on its security. Leashing your dog on walks, having an automatic door lock, microchipping, and tattooing are all methods of pet safety advocated by the Last Chance for Animals foundation.

  2. Volunteer at a pet shelter

    Pet shelters are always looking for animal-friendly volunteers who can rehabilitate animals and prepare them as prime candidates for adoption. On February 14, donate a couple of hours to a pet shelter near you.

  3. Adopt a rescue

    The second biggest tragedy of pet theft is the abandonment that ensues with noncomplying pets. Many times, these poor animals end up in a shelter or on the street. On Pet Theft Awareness Day, give the gift of a new life to one of these rescues. .

5 Heartbreaking Facts About Pet Theft That Need Your Attention

  1. It’s a huge problem

    Statistics reveal that two million pets on average are stolen in America each year.

  2. A flight risk for life

    One in every three pets will go missing at some point in their lives

  3. Targeted breeds

    Pit Bull, French Bulldog, and Yorkshire Terrier are some of the most targeted breeds of dogs.

  4. One in five never come back

    Less than 20% of stolen or missing dogs return safely to their homes.

  5. It’s a billion-dollar business

    Pet thieves earn a fortune by breeding stolen dogs and selling them in the market with a high-profit margin.

Why Pet Theft Awareness Day is Important

  1. An urgent call to action

    Pet Theft Awareness Day highlights the importance of establishing a routine that minimizes the theft of your beloved pet. On February 14, we raise awareness about taking proper precautions and understanding the roadmap of actions to be taken after the occurrence of pet theft.

  2. Pet theft is on the rise

    The culprits steal dogs and sell them at a gauged price, a practice we see repeated throughout the country. Pet Theft Awareness Day calls attention to the unfathomable scale of this tragedy.

  3. Advocacy for pet identification methods

    Last Chance for Animals advocates for the latest methods of dog safety such as microchipping and permanent tattoos. These methods of pet identification have helped thousands of families reunite with their pets.

Pet Theft Awareness Day dates

Year Date Day
2027 February 14 Sunday
2028 February 14 Monday
2029 February 14 Wednesday
2030 February 14 Thursday
2031 February 14 Friday