National Oatmeal Month – Jan. 1, 2027

National Oatmeal Month
Categories:
Tags:
FoodHealthy Food
Where:
United States
Date change rule:
Every January
Holiday emoji:
🥣

National Oatmeal Month dedicates the entire month of January to celebrating the wholesome and versatile grain. Kick off your new year with a nutritious start by exploring new recipes, discovering the many health benefits of oats, and incorporating this superfood into your daily routine. Try a different oatmeal dish each week!

Want to sponsor National Oatmeal Month? Learn how

Expected National Oatmeal Month Deals

As National Oatmeal Month kicks off each January, expect a flurry of promotions from major food brands and grocery retailers. In 2027, look for discounts on rolled oats, steel-cut oats, and instant oatmeal varieties from brands like Quaker Oats, Bob’s Red Mill, and Nature Valley. Health food stores like Whole Foods Market and Sprouts Farmers Market will likely feature sales on organic and gluten-free options, while breakfast-focused restaurants might introduce limited-time oatmeal bowls or toppings. Keep an eye out for coupons from General Mills and Kellogg’s on their oat-based cereals. We will update this page with confirmed live deals as January approaches.

Platform Guide for National Oatmeal Month

Instagram

Tag @nationaltoday_ and use #NationalOatmealMonth. Share your favorite oatmeal recipes, creative toppings, or healthy breakfast bowls with vibrant photos and short videos.

TikTok

Tag @www.nationaltoday.com and use #NationalOatmealMonth. Film quick recipe tutorials, ‘day in the life’ videos featuring oatmeal, or fun challenges like ‘oatmeal art’.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalOatmealMonth. Join community discussions about the best oatmeal add-ins, share health tips, or post family-favorite recipes.

Social Media Tips for National Oatmeal Month

Individuals

Experiment with new oatmeal recipes beyond breakfast, like savory oatmeal bowls, oat flour baked goods, or even overnight oats for a quick morning meal. Share your culinary creations.

Creators

Produce a series of content showcasing the versatility of oats, from different cooking methods (steel-cut vs. rolled) to global oatmeal traditions, or a '30 Days of Oats' recipe challenge.

Brands

Launch a 'Healthy Start' campaign featuring oat-based products, offer special discounts on bulk oats, or partner with food bloggers for recipe development and sponsored content throughout January.

Top Brands for National Oatmeal Month

  1. Quaker Oats

    Founded in 1877, Quaker Oats is one of the most recognized brands for oat products worldwide. Known for its iconic Quaker Man logo, the company offers a wide range of oat-based cereals, instant oatmeal, and granola, making it a staple in many households for generations.

  2. Bob's Red Mill

    Established in 1978 by Bob Moore, this Oregon-based company specializes in whole grain foods, including a vast selection of oats like rolled, steel-cut, and gluten-free varieties. Bob's Red Mill is committed to traditional stone-milling methods and offers high-quality, natural products.

  3. Nature Valley

    A brand of General Mills, Nature Valley is well-known for its granola bars and other oat-based snacks. Since its introduction in 1973, it has focused on providing convenient and wholesome options for active lifestyles, often featuring oats as a primary ingredient.

  4. Whole Foods Market

    Founded in 1978 in Austin, Texas, Whole Foods Market is a leading natural and organic food supermarket chain. Throughout January, they often highlight healthy eating and offer a wide selection of organic oats, specialty oat milks, and unique oatmeal toppings.

  5. General Mills

    One of the world's largest food companies, General Mills produces numerous popular brands, including Cheerios, which features oats as a primary ingredient. Founded in 1928, the company consistently promotes healthy eating and often participates in month-long health observances.

  6. Kashi

    Founded in 1984, Kashi is a natural food company dedicated to plant-based, organic, and non-GMO cereals and snacks. They offer several oat-based products, including hot cereals and granola, catering to health-conscious consumers looking for nutritious options.

  7. McCann's Irish Oatmeal

    With a heritage dating back to 1800 in County Kildare, Ireland, McCann's is famous for its steel-cut Irish oatmeal. The brand is celebrated for its rich, nutty flavor and hearty texture, offering a traditional and authentic oatmeal experience to consumers worldwide.

National Oatmeal Month Hero

Ferdinand Schumacher

Ferdinand Schumacher, a German immigrant, is often credited with revolutionizing the American oatmeal industry in the late 19th century. He founded the German Mills American Oatmeal Company in Akron, Ohio, in 1856, and later played a key role in the formation of the Quaker Oats Company. His innovations in milling and packaging made oatmeal a widely accessible and popular breakfast food, transforming it from a niche grain into a household staple across the nation.

National Oatmeal Month timeline

1966
Quick oats made quicker

Instant Oatmeal, the successor of “Quick-Oats,” from 1922, go public.

1877
First oatmeal company in America

Quaker Oats first registered as first trademark for breakfast cereal.

17th Century
Oatmeal recipes are first introduced

Oats and their recipes were brought over to the New World by European Explorers from the British Isles.

How Businesses Can Celebrate National Oatmeal Month

Local cafes and restaurants can kick off the new year by featuring special oatmeal bowls with gourmet toppings, offering ‘build-your-own’ oatmeal bars, or promoting oat-based baked goods throughout January. Grocery stores can create eye-catching displays of various oat products, from steel-cut to instant, alongside recipe cards. Health and wellness businesses might host cooking classes focused on oat-centric meals or share nutritional benefits of oats across their social channels, encouraging a healthy start to the year.

National Oatmeal Month FAQs

When is National Oatmeal Month?

In 2027, National Oatmeal Month will be observed from Saturday, January 1, through Monday, January 31. This month-long celebration encourages everyone to explore the nutritional benefits and versatility of oats.

What are the health benefits of eating oatmeal?

Regular consumption of oatmeal contributes to heart health and digestive wellness due to its unique fiber profile. Beyond that, oats provide sustained energy, making them an excellent choice for a morning meal to keep you feeling full and focused throughout the day.

How many people eat oatmeal regularly?

Oatmeal remains a staple for a significant portion of the population, with surveys often showing it as one of the top choices for hot cereal. Its consistent popularity underscores its role as an accessible and affordable superfood for health-conscious consumers.

What is the difference between rolled oats and steel-cut oats?

The primary distinction lies in processing and texture. Steel-cut oats offer a heartier, nuttier bite and are less processed, while rolled oats are a more convenient option that still provides excellent nutritional value. Both are excellent choices for a healthy diet.

National Oatmeal Month Activities

  1. Try new recipes

    The best part about Oatmeal is even if you buy plain oats, the recipes you can make at home are endless. There are all sorts of fruits and honey you can mix in, or if you like food as natural as it comes you can add nuts, and other grains such as, almonds and quinoa. Even spices like cinnamon or pumpkin pie spice enhance flavor without adding extra calories.

  2. Create DIY skin care products

    Oatmeal has not changed too much of the centuries, and that is what makes it perfect for beauty products. Oatmeal is known for protecting the skin and soothing it during the roughest of seasons. You can find online D-I-Y versions of body bars, facial masks, bath bombs, and body scrubs infused with oatmeal.

  3. Create Sculptures with Oatmeal

    Work oatmeal into your craft projects. For example, if mixing one cup of rolled oats with half a cup of flour, and half a cup of water produces a non-toxic clay. You can even add food coloring to give your sculptures a pop of color. Oatmeal can also be sculpted to make jewelry and tiny beads.

Health Benefits Of Eating Oatmeal

  1. They're nutritionally very well-balanced

    They've got lots of important vitamins, minerals and antioxidant plant compounds, and a good balance of fiber and protein.

  2. They can help lower your blood pressure

    They're rich in antioxidants, including avenanthramides, which may help reduce blood pressure.

  3. They can help lower blood sugar

    They contain large amounts of beta-glucan, a type of soluble fiber, which can help lower blood sugar and cholesterol levels.

Why We Love National Oatmeal Month

  1. Oatmeal is healthier than other whole grains

    Oatmeal tends to have the proper amount of daily fiber needed. Despite the sweet aroma they give, oats have a lower glycemic index compared to other whole grains. They also offer lots of energy with the crash!

  2. Oatmeal has a variety of uses

    Oatmeal can lower cholesterol significantly by using the anti-oxidants in the meal. Eating Oats also controls blood sugar of those living with Type 2 Diabetes. High – blood pressure can also be lowered with a bowl every day. Pus, thanks to the high amount of dietary fiber, oatmeal keeps us full and can shed off weight.

  3. Oatmeal keeps your full longer

    Oatmeal is the best solution for getting ‘the munchies.’ It is a wonderful breakfast food for those on the go by keeping us full until lunch. It also suppresses late night cravings without giving into the guilt of tons of calories per bowl.

National Oatmeal Month dates

Year Date Day
2027 January 1 Friday
2028 January 1 Saturday
2029 January 1 Monday
2030 January 1 Tuesday
2031 January 1 Wednesday