Uber Aligns Earnings Reporting With Big Tech Peers

Ride-hailing firm plans to overhaul unofficial financial metrics and focus on profitability of business units.

Published on Feb. 11, 2026

Uber Technologies Inc. is changing the way it reports earnings to Wall Street, moving to align its practices with those of major tech companies. The San Francisco-based ride-hailing and food delivery firm plans to overhaul the unofficial financial metrics it uses that don't follow standard accounting rules. Uber will also provide a new way of measuring the profitability of its business units that includes stock-based compensation, a common practice in the tech sector as a means of attracting workers.

Why it matters

Uber has long positioned itself as a tech company on par with industry giants like Google and Amazon. By adopting similar earnings reporting practices, Uber is signaling that it wants to be viewed and valued in the same way as these established tech firms, rather than as a more traditional transportation company.

The details

In a recent regulatory filing, Uber outlined plans to overhaul the unofficial financial metrics it has used to communicate earnings to Wall Street. The company will also give the public a new way of measuring the profitability of its various business units, including the impact of stock-based compensation - a common practice among tech firms to attract top talent.

  • Uber plans to implement these changes in its earnings reporting this year (2026).

The players

Uber Technologies Inc.

A San Francisco-based ride-hailing and food delivery company that has long positioned itself as a tech firm on par with industry giants.

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What’s next

Analysts will be closely watching to see how Uber's new earnings reporting practices are received by Wall Street and whether they help the company be valued more like a tech company than a traditional transportation provider.

The takeaway

Uber's move to align its earnings reporting with big tech firms demonstrates the company's ambitions to be seen as a leading technology company rather than just a ride-hailing service. This shift could impact how Uber is valued by investors going forward.