Dubai-Based I°SCENT Expands Luxury Scent Offerings to U.S. Homes

The scent marketing company brings its signature fragrance experiences to American consumers.

Published on Feb. 11, 2026

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I°SCENT, a Dubai-based scent marketing company known for creating immersive fragrance experiences for global brands, is expanding its premium residential offerings to the United States. The company is launching a U.S. website and direct-to-consumer platform, allowing American consumers to bring the same level of bespoke scent design into their homes that I°SCENT has provided for luxury hospitality, aviation, and automotive clients.

Why it matters

I°SCENT's expansion into the U.S. residential market represents the growing demand for personalized scent experiences that can elevate living spaces and evoke specific moods and atmospheres. As more consumers seek to curate their environments, I°SCENT's advanced diffusion technology and custom fragrance development services provide a unique opportunity to bring the ambiance of high-end commercial spaces into the home.

The details

I°SCENT's signature product, the Enso Diffuser, is a precision-engineered scent delivery system that uses cold-air diffusion to evenly fill spaces with pure fragrance without heat or moisture. The Enso Diffuser has already been integrated into high-profile commercial environments, including Emirates Airlines lounges in key U.S. airports. Now, American consumers can purchase the Enso Diffuser and I°SCENT's curated range of fragrances to recreate the refined atmospheres of luxury hotels, showrooms, and more in their own living spaces.

  • I°SCENT was founded in Dubai.
  • The company is launching its U.S. website and direct-to-consumer platform in February 2026.

The players

I°SCENT

A Dubai-based scent marketing company that specializes in bespoke fragrance development and advanced scent delivery systems for residential and commercial environments.

Enso Diffuser

I°SCENT's signature product, a precision-engineered scent delivery system that uses cold-air diffusion to evenly fill spaces with pure fragrance without heat or moisture.

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What they’re saying

“Our work has always been about elevating environments through scent — first in luxury hospitality and commercial brands, and now into the world's most discerning homes.”

— I°SCENT spokesperson (I°SCENT press release)

What’s next

I°SCENT plans to continue expanding its residential offerings in the U.S. market, bringing its signature scent experiences to more American consumers.

The takeaway

I°SCENT's expansion into the U.S. residential market demonstrates the growing demand for personalized, high-end scent experiences that can transform living spaces and evoke specific moods and atmospheres. The company's advanced diffusion technology and custom fragrance development services provide a unique opportunity for consumers to curate their environments with the same level of sophistication found in luxury commercial settings.