Hotel Deals Surge in the Americas Ahead of 2026 World Cup and U.S. Anniversary

JLL report finds global hotel transaction volumes rose 22% in 2025, led by a 27% increase in the Americas

Published on Feb. 11, 2026

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According to a report by JLL Hotels & Hospitality Group, global hotel transaction volumes rose 22% in 2025, with the Americas leading the way at a 27% increase. This growth is being driven by factors like the 2026 FIFA World Cup, America's 250th anniversary, and slow supply growth in major markets. While performance varies across markets, with cities like Miami recovering quickly and others like San Francisco lagging, investors are focusing on quality assets in prime locations, enabled by improved debt markets and substantial undeployed capital from private equity.

Why it matters

The surge in hotel deals in the Americas, particularly ahead of major events like the 2026 World Cup and U.S. anniversary, signals a fundamental shift in investor sentiment toward the hotel sector. This reflects the sector's proven resilience and the compelling relative value it offers compared to other commercial real estate investments.

The details

The report found that global hotel transaction volumes rose 22% in 2025 from the 2023 trough, with the Americas leading at a 27% increase. Hotels reclaimed about 8% of global commercial real estate investment, above the long-term average, supported by slow supply growth in major markets. Luxury resorts and trophy assets are emerging as key investment targets, while uneven RevPAR performance is creating clear winners and losers, leading investors to focus on quality assets in prime locations. Improved debt markets are enabling larger transactions, and international investment flows are gaining momentum, particularly into the U.K. and Europe.

  • In 2025, global hotel transaction volumes rose 22% from the 2023 trough.
  • The Americas led the global increase with a 27% rise in hotel deals in 2025.

The players

JLL Hotels & Hospitality Group

A global real estate services firm that provides research and analysis on the hotel industry.

Kevin Davis

The CEO for the Americas at JLL.

Dan Peek

The Americas president at JLL.

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What they’re saying

“We're witnessing a fundamental shift in investor sentiment toward hotels, driven by compelling relative value and the sector's proven resilience.”

— Kevin Davis, CEO for Americas, JLL (asianhospitality.com)

“This rare alignment of favorable supply-demand fundamentals, robust debt markets and investor conviction creates the foundation for a sustained investment cycle that extends well beyond 2026.”

— Dan Peek, Americas President, JLL (asianhospitality.com)

What’s next

The 2026 FIFA World Cup and America's 250th anniversary are expected to boost lodging demand in major cities, creating further investment opportunities in the hotel sector.

The takeaway

The surge in hotel deals in the Americas, driven by factors like major upcoming events and slow supply growth, signals a fundamental shift in investor sentiment toward the hotel sector. This reflects the sector's resilience and the compelling relative value it offers, leading to a sustained investment cycle that is expected to extend well beyond 2026.