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February2–8

Publicity for Profit Week – February 2-8, 2023

Publicity for Profit Week takes place from February 2 to 8 every year in America. In marketing, ‘publicity’ refers to the public visibility or awareness of any product, service, individual, or organization. It also refers to the movement and dissemination of information from the source to the general public, usually through the media. A publicist carries out publicity, and the strategic function of establishing and managing publicity is known as public relations (P.R.). From the perspective of marketing, publicity is a vital component of promotion and marketing. The other elements of promotions include advertising, sales promotion, direct marketing, and personal selling.

History of Publicity for Profit Week

The word ‘publicity’ originates from the French word ‘publicité’ (advertisement). Publicity as a practice originated in the core of Paris, where things such as shopping, tourism, and the entertainment industry intersected with commercialized print media and a fledgling publishing industry. In urban society, consumption and consumer identities were revealed to the public through advertisements. French caricature magazine “La Maison Aubert” shaped the emerging discipline of publicity. By the early 19th century, advertisements and publicity campaigns for consumer items in Paris soon attracted regulation on flyposting.

In the 19th century, American companies included pro-sales messages in their publicity, as well as explanations and demonstrations. Manufacturers of patent medicine and cosmetics in the U.S. frequently described and showed consumers the ‘before’ and ‘after’ results of using their products. The Blair Manufacturing Company was among the first U.S. companies to employ comparisons between old-fashioned and progressive customers in the advertisement of their products. Before-and-after changes then became common in advertisements from 1910.

The relative benefit of publicity was criticized by contemporary economist Thorstein Veblen who argued that vendibility does not equate to utility. He further estimated the added cost of publicity to the price consumers were paying. It was his opinion that the publicity for over-the-counter pharmaceutical and cosmetic products made up more than half the retail price.

Publicity for Profit Week timeline

1800
Charles Philipon is Born

French caricature artist Philipon is born on April 19.

1857
Thorstein Veblen is Born

Norwegian American economist Veblen is born on July 30.

1880
Albert Lasker is Born

American businessman Lasker is born on May 1.

1910
Before-and-After Advertisements Become Popular

Advertisements using ‘before’ and ‘after’ demonstrations become popular.

Publicity for Profit Week FAQs

What is Publicity for Profit Week?

Publicity for Profit Week is a holiday period in America for promoting publicity for profit.

Where does the word ‘publicity’ come from?

The word ‘publicity’ originates from the French word ‘publicité’ (advertisement).

Who popularized contemporary advertising?

Publicity as a practice originated in the core of Paris, where things such as shopping, tourism, and the entertainment industry intersected with commercialized print media and a fledgling publishing industry.

Publicity for Profit Week Activities

  1. Do some research on publicity

    This is an opportunity to educate yourself. Conduct some research on publicity.

  2. Take a course in P.R.

    Publicity for Profit Week could be a chance for you to take a course in public relations. You’ll learn so much.

  3. Share on social media!

    Social media is one of the best forms of publicity these days. Join the conversation online using the #PublicityForProfitWeek hashtag.

5 Interesting Facts About Advertising

  1. Chanel created the most expensive advert

    Chanel created the most expensive advert, which cost 33 million dollars, and featured Nicole Kidman who was paid three million dollars.

  2. Pharmaceuticals spend more on advertising than research

    Pharmaceutical companies are said to spend more money on advertising than on market research.

  3. The first billboard in the U.S.

    The first billboard in the United States was seen in 1990.

  4. Super Bowl adverts are quite expensive

    Super Bowl advertisements cost a lot of money – one particular Super Bowl advert, which was only 30 seconds long, cost three million dollars.

  5. It’s a billion-dollar industry

    Companies spend up to 500 billion dollars on adverts annually.

Why We Love Publicity for Profit Week

  1. Adverts describe products to us

    Adverts are informative. We make better decisions regarding products we may need to buy when we see descriptive adverts.

  2. Adverts are colorful

    Most adverts are colorful and fun to watch! They’re great entertainment.

  3. Publicity is highly profitable

    There’s a lot of money in advertising. Additionally, there are many job opportunities too.

Publicity for Profit Week dates

YearDateDay
2023February 2Thursday
2024February 2Friday
2025February 2Sunday
2026February 2Monday
2027February 2Tuesday

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