Learn more fun facts on the National Rosé Day Video Page.
- Categories:
- Food & Beverage
- Tags:
- BeverageDrinking
- Where:
- United States
- Date change rule:
- Second Saturday of June
- Holiday emoji:
- 🥂
National Rosé Day invites you to raise a glass to the crisp, refreshing pink wine every second Saturday in June. This delightful observance, founded by Bodvár of Sweden, marks the unofficial start of summer sipping. Gather your friends, chill a bottle, and toast to good times and great taste!
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Expected National Rosé Day Deals
While we wait for official 2027 promotions to drop, history shows that National Rosé Day brings a cascade of deals from retailers and wineries. Expect major wine and liquor stores like Total Wine & More and BevMo! to offer discounts on popular rosé brands. Online wine clubs such as Winc and Firstleaf often feature special rosé bundles or introductory offers. Many local restaurants and bars will also roll out rosé specials, including discounted glasses, bottles, or rosé-themed cocktails. Keep an eye out for promotions from renowned producers like Whispering Angel and Miraval. We will update this page with confirmed live deals as June 2027 approaches.
Platform Guide for National Rosé Day
TikTok
Tag @www.nationaltoday.com and use #NationalRoseDay. Film a ‘rosé tasting’ video, showcasing different styles and food pairings.
Tag @nationaltoday_ and use #NationalRoseDay. Share aesthetically pleasing photos of your rosé celebrations, from picnics to poolside sips.
Mention National Today (facebook.com/nationaltoday) and use #NationalRoseDay. Host a virtual rosé happy hour with friends, sharing your favorite bottles and summer memories.
National Rosé Day Hero
Bodvár Hafström
History of National Rosé Day
When the sky clears up, the sun is shining and the sunbeds come out, it’s the perfect time to get yourself a glass of the silky pink drink. But who was the magician that first bottled the pink haziness of the dusk sky?
Unfortunately, the exact moment when the beverage was first made is still unknown since long ago, many of the more familiar red wines were commonly pink in color. This is because the techniques used to make darker wines like hard pressing weren’t widely practiced. Places like ancient Greece, who were experts in all things wine, preferred the lighter drinks as you appeared more civilized.
The Greeks and Romans finally figured out a way to separate their red and white wines, but it was around the middle ages when people from Phocaea, modern-day Turkey, brought grapevines to the old city of Marseille, turning people’s heads towards rosé.
However, rosé had its coming to America party a bit too late. It wasn’t until recent times one of the famous American wineries, Sutter Home Winery, tried to replicate the summer drink — and failed, with their first result being too sweet with an unpleasant aftertaste. That didn’t stop the winery from finding a way to perfect the recipe and become the first producer of the blush drink.
Nowadays, rosé is associated with all things chic, class, glamour, etc. It’s so widely popular, that it’s considered a wine to quench thirst. An easy-going drink to sip on while you’re cooking or a refreshment offered to guests before having dinner.
The bubbly rosé status was solidified in 2014 when the Hamptons had a shortage of rosé. And it wasn’t a surprise that in October of the same year National Rosé Day was made official.
National Rosé Day timeline
Greek traders are responsible for the start of the Provence wine industry.
Rosé from Provence is considered prestigious, for kings and aristocrats.
Wine merchant Henry Behar introduces Las Lanzas Rosé wine from Portugal to American palates.
Sutter Home’s White Zinfandel firmly places blush wines in the wine racks of wine lovers across the country.
How Businesses Can Celebrate National Rosé Day
Local businesses can tap into National Rosé Day by offering themed promotions and experiences. Restaurants and bars can create special rosé flights, offer discounted glasses or bottles, and design unique rosé-infused cocktails. Wine shops can host in-store tastings featuring different rosé regions and styles, providing pairing suggestions for summer meals. Retailers selling picnic supplies or outdoor entertaining essentials can bundle products with rosé recommendations, encouraging customers to celebrate the day al fresco. Consider partnering with a local winery to host a pop-up event.
National Rosé Day Traditions
Rosé wine is the quintessential summer drink. Its pink hue represents the warmth of summer while still retaining a ‘light feel.’ Rose wine is a staple at picnics, outdoor events, and even evening dinners. It pairs well with salmon, Niçoise salads, ‘tartelettes,’ and soft cheeses. Meals are planned around rosé wine as the centerpiece.
National Rosé Day By Numbers
50% – the percentage of consumption increase in rosé wine in America.
7000 B.C. – the era when rosé wine was first produced.
3 – the number of days after which the grape skin is removed during rosé wine production.
2–3 years – the shelf life of rosé wine.
50–60 degrees – the ideal temperature for serving rosé wine.
28% – the percentage of rosé wine produced by France.
$9 – the price that an award-winning bottle of rosé was being sold for, for a limited time.
4,613 – the number of wineries in California.
812 – the number of wineries in Washington.
8.4 million – the hectoliters of wine produced by wine companies in Argentina.
National Rosé Day FAQs
When is National Rosé Day?
In 2027, National Rosé Day is observed on Saturday, June 12. As a movable feast, it consistently lands on a Saturday, ensuring that wine lovers have the ideal opportunity to toast to summer’s favorite beverage.
How popular is rosé wine globally?
The global rosé market is projected to continue its expansion, driven by increasing consumer demand for lighter, more versatile wines. Experts estimate the market value will exceed several billion dollars by the mid-2020s, reflecting its enduring appeal as a year-round drink.
What makes rosé wine pink?
The ‘skin contact’ method is the primary way rosé achieves its color, but the specific shade can vary depending on the grape varietal, the length of skin contact, and the winemaking techniques employed. Some rosés are also made by blending a small amount of red wine into white wine, though this is less common for quality production.
Is rosé a sweet wine?
The perception of rosé as inherently sweet is largely outdated, stemming from earlier styles. Today, winemakers prioritize balance and acidity, offering a wide spectrum of dry to off-dry options that pair beautifully with food and cater to diverse palates. Always check the label or ask for recommendations if you prefer a specific sweetness level.
National Rosé Day Activities
Throw a pink party
National Rosé Day is all about being pretty in pink. Go all out on the rosy front by dressing in pink, decorating with cherry blushing blooms, and serving up a variety of rosy-hued dishes! And of course, make sure you're serving rosé in your cups!
Host a wine tasting
Gather your friends and discover the rosé wine revolution together. Consult your local wine shop for recommendations on a range of rosé wines to taste. Serve with a variety of cheeses and other snacks and find your new favorite.
Experiment with rosé cocktails
You should know by now how adaptable rosé wine is. No matter the occasion, food, or taste of the drinker, rosé has something to make everyone smile. That flexibility extends to its mixability; grab the cocktail shaker and get testing.
Take the Rosé Quiz
5 Facts About Rosé That Will Blow Your Mind
Bubbles? Maybe.
Rosé wine comes in both fizzy and non-bubbly versions, making it perfect for a variety of wine lovers
Rosé vs. blush wine
Rosés are often confused with blush wines in that rosés are assumed to be sweet — but blush wines are always sweet, whereas rosés are often some of the driest wines produced.
Versatility
Thanks to its extensive varieties, a Rosé goes well with everything from seafood to spicy food, BBQ and cheeses. It can also be used to make a tasty sangria.
Perfect for summer
Rosé has earned the nickname “summer water” due to its refreshing taste. Need we say more?
Ice Cool
A New York bar called Primi made a slushy version — Frosé.
Why We Love National Rosé Day
It gives us the opportunity to try something new
Most people stick with the same old boring red or white. National Rosé Day forces us to spread our wine-drinking wings and sip on something different. So branch out and live a little! You won't be sorry.
It's a versatile drink
Beer is the traditional go-to drink when having friends over for a summer BBQ, but rosé wines are a great accompaniment to grilled meat and vegetables! This wine comes in many varieties so there's sure to be one to perfectly accompany your favorite meal.
It's so pretty
National Rosé Day is the perfect opportunity to appreciate the beauty in life, and in your glass! Rosé reminds us that life is filled with small moments of beauty.
Social Media Tips for National Rosé Day
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