National Fig Newton Day – January 16, 2027

National Fig Newton Day
Categories:
Tags:
Food
Where:
United States
Date change rule:
Every January 16
Holiday emoji:
🍪

National Fig Newton Day arrives every January 16, inviting us to celebrate the iconic cookie-like pastry that has delighted taste buds for over a century. Originally conceived as a digestive aid, these fruit-filled treats quickly became a household staple. Grab a box, share with friends, and explore new ways to enjoy this classic snack.

Want to sponsor National Fig Newton Day? Learn how

Expected National Fig Newton Day Deals

While we await official 2027 promotions, history shows that National Fig Newton Day often inspires sweet deals from major retailers and snack brands. Look for discounts on Nabisco Fig Newtons at grocery stores like Kroger, Walmart, and Target. Specialty food stores might offer promotions on gourmet fig bars or fresh figs to highlight the fruit’s versatility. Coffee shops like Starbucks or local bakeries could feature fig-flavored pastries or drinks. Keep an eye on online retailers like Amazon for bulk discounts. We will update this page with confirmed live deals as January 16 approaches.

Platform Guide for National Fig Newton Day

Instagram

Tag @nationaltoday_ and use #NationalFigNewtonDay. Share creative ways you enjoy your Fig Newtons, from classic snacks to dessert recipes.

TikTok

Tag @www.nationaltoday.com and use #NationalFigNewtonDay. Film a quick recipe featuring Fig Newtons or a fun taste-test challenge with friends.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalFigNewtonDay. Post a poll asking users if they prefer original or flavored Fig Newtons.

Social Media Tips for National Fig Newton Day

Individuals

Enjoy a classic Fig Newton with your morning coffee or tea. Share a photo of your favorite way to eat them, whether plain or paired with cheese.

Creators

Develop a unique recipe incorporating Fig Newtons, such as a Fig Newton cheesecake or a crumbled topping for ice cream. Share a tutorial video.

Brands

Run a 'Fig Newton Fan Favorite' contest, encouraging customers to share their best Fig Newton-inspired creations for a chance to win prizes.

Top Brands for National Fig Newton Day

  1. Nabisco

    Founded in 1898, Nabisco is an American manufacturer of cookies and snacks, best known for its iconic brands like Oreo, Ritz, and, of course, Fig Newtons. The company acquired the Fig Newton brand in 1898 and has been producing them ever since.

  2. Whole Foods Market

    Founded in 1978 in Austin, Texas, Whole Foods Market is a multinational supermarket chain specializing in natural and organic foods. They often feature a wide selection of fig-related products, from fresh figs to gourmet fig bars, supporting healthy snacking.

  3. Trader Joe's

    Established in 1967 in Pasadena, California, Trader Joe's is a popular chain of grocery stores known for its unique and often quirky private-label products. They frequently offer various fig-based items, including their own brand of fig bars, catering to health-conscious consumers.

  4. Sun-Maid

    Founded in 1912, Sun-Maid Growers of California is an agricultural cooperative best known for producing raisins and other dried fruits. While not directly making Fig Newtons, they are a major supplier of dried fruit, including figs, used in many baked goods and snacks.

  5. Kellogg's

    Founded as the Battle Creek Toasted Corn Flake Company in 1906, Kellogg's is a global food manufacturing company. While primarily known for cereals, they also produce various snack bars and fruit-filled pastries, making them a relevant player in the broader snack market.

  6. Pepperidge Farm

    Founded in 1937 by Margaret Rudkin, Pepperidge Farm is an American commercial bakery known for its premium cookies, crackers, and baked goods. Their line of fruit-filled cookies and snack bars positions them as a competitor and complementary brand in the fig newton space.

  7. California Fig Advisory Board

    Representing California fig growers, this organization promotes the consumption and versatility of California figs. They provide recipes and nutritional information, highlighting the health benefits and culinary uses of figs, the core ingredient of Fig Newtons.

National Fig Newton Day Hero

Charles Roser

Charles Roser was an inventor who, in 1891, created a machine that could efficiently insert fig paste into a dough casing, revolutionizing the production of fig rolls. His innovation was crucial in making the fruit-filled pastry a mass-market product, eventually leading to the creation of the iconic Fig Newton cookie.

National Fig Newton Day timeline

1889
Biscuits Galore

William Moore bought eight bakeries to establish the New York Biscuit Company.

1890
Even More Biscuits

By merging 40 bakeries, Adolphus Green started the American Biscuit Company

1898
The First Batch

The first Fig Newtons were baked at the F.A. Kennedy Steam Bakery.

1898
Better Together

Moore and Green came together to create the National Biscuit Company, or N.B.C.

National Fig Newton Day FAQs

When is National Fig Newton Day?

In 2027, National Fig Newton Day is observed on Saturday, January 16, providing a perfect opportunity to enjoy this classic snack during your leisure time.

How popular are Fig Newtons?

Despite the rise of countless new snack options, Fig Newtons continue to hold a strong market presence. Their unique combination of fruit and biscuit appeals to a broad demographic, from children to adults seeking a familiar comfort food.

What is the history of Fig Newtons?

The cookie’s name, ‘Newton,’ comes from the town of Newton, Massachusetts. The original recipe was developed to be a healthier snack option, and its enduring appeal speaks to its successful blend of taste and perceived wellness benefits from the fig filling.

Are Fig Newtons healthy?

Compared to many highly processed snack cakes, Fig Newtons offer a relatively wholesome profile due to the fig paste. However, like any packaged snack, checking the nutrition label for sugar content and portion sizes is always advisable for health-conscious consumers.

National Fig Newton Day Activities

  1. Make your own fig rolls

    You’ve had store-bought Fig Newtons. Why not try making your own? They are fairly simple to make and various recipes can be found all over the internet. You just need the standard baking ingredients found in every kitchen and some figs!

  2. Make a Fig Newton cake or pie!

    Don’t stop with Fig Newtons. Keep your baking supplies out and whip up a Fig Newton cake or pie crust. There are plenty of amazing recipes for cakes made of Fig Newtons. There are also several recipes for Fig Newton pie crust! It’s amazing with pumpkin pie, which is a good thing to perfect with fall coming!

  3. Eat up!

    You’ve made (or bought, which is equally as okay and delicious) all these amazing sweets, so eat them! Invite friends over or share with your family. Or eat it all yourself; no one will judge you. Except maybe your cat. But cat’s judge us all the time. Cats will be cats.

Why We Love National Fig Newton Day

  1. They’re a classic

    Classics are classics for a reason. We still enjoy this figgy cookies because they’re genuinely delicious. But because of how long they’ve been around, they can give us a nostalgic feeling as well. Maybe you have a particular memory attached to them, like your father enjoying morning coffee and some Fig Newtons as he reads the paper. We love classic foods and Fig Newtons are one of those that we can’t get enough of.

  2. We like to think we’re being healthy

    Yeah, Fig Newtons are technically a cookie, but it’s got figs in it…so it’s healthy…right? We’re all guilty of this type of thinking from time to time. We feel guilty for cheating on our diets or eating more sweets than we should. Should you be eating packs of Fig Newtons every day? Maybe not. But are they perfectly fine in moderation? Absolutely!

  3. They go great with coffee and tea

    Have you ever had a Fig Newton with a hot cup of tea or coffee? If you haven’t, you probably have not enjoyed Fig Newtons to their full potential. They are great in the morning with coffee and are easy to take on the go. Afternoon tea? Fig Newtons are the perfect snack to accompany your warm drink. Other warm drinks, like hot cider, go great with them as well. They are a great combination, especially during this chilly time of year.

National Fig Newton Day dates

Year Date Day
2027 January 16 Saturday
2028 January 16 Sunday
2029 January 16 Tuesday
2030 January 16 Wednesday
2031 January 16 Thursday