Launceston Cup – Feb. 24, 2027

Launceston Cup
Categories:
Tags:
ActivitiesSports
Where:
Australia
Date change rule:
4th Wednesday of February
Holiday emoji:
🐎

Launceston Cup gallops into action every fourth Wednesday of February, bringing the excitement of thoroughbred racing to Tasmania. Join locals and visitors alike at the Launceston Racecourse for a day of high stakes, fashion, and festivities. Place your bets, dress to impress, and cheer on your favorite horses!

Want to sponsor Launceston Cup? Learn how

Expected Launceston Cup Deals

While official 2027 promotions are yet to be announced, the Launceston Cup traditionally sees local businesses and hospitality venues offering special deals. Expect pubs and restaurants in Launceston to host pre- and post-race events, fashion boutiques to run sales on race day attire, and travel agencies to offer packages for interstate visitors. Betting companies like Tabcorp and Sportsbet often feature enhanced odds or special promotions. Local hotels, such as Hotel Grand Chancellor Launceston, may offer accommodation packages. We will update this page with confirmed live deals as February approaches.

Platform Guide for Launceston Cup

Instagram

Tag @nationaltoday_ and use #LauncestonCup. Share your race day fashion, trackside moments, and winning bets.

TikTok

Tag @www.nationaltoday.com and use #LauncestonCup. Film your race day outfits, reaction videos, and tips for picking a winner.

X/Twitter

Mention @NatlToday and use #LauncestonCup. Follow live race updates, share predictions, and discuss results.

Social Media Tips for Launceston Cup

Individuals

Plan your race day outfit, gather friends for a trackside picnic, and study the form guide to pick a winning horse. Capture the excitement of the races.

Creators

Create a 'Get Ready With Me' video for race day fashion, share your betting strategy, or document the atmosphere and energy of the Launceston Cup.

Brands

Sponsor a race, host a VIP marquee, or run a fashion competition on social media with prizes for the best-dressed attendees at the Launceston Cup.

Top Brands for Launceston Cup

  1. Tasracing

    Tasracing is the principal racing authority in Tasmania, responsible for the integrity, welfare, and commercial development of thoroughbred, harness, and greyhound racing in the state. They oversee events like the Launceston Cup, ensuring fair competition and promoting the sport.

  2. Tabcorp

    An Australian gambling entertainment company, Tabcorp operates wagering, media, and Keno businesses. They are a major partner in Australian racing, providing betting services and often sponsoring races, including those at the Launceston Cup carnival.

  3. Sportsbet

    One of Australia's leading online bookmakers, Sportsbet offers a wide range of betting markets on horse racing and other sports. They are a prominent brand in the racing industry, known for their competitive odds and extensive coverage of events like the Launceston Cup.

  4. Myer

    A major Australian department store chain, Myer is often associated with race day fashion events like 'Fashions on the Field.' They provide attire for attendees looking to make a statement at prestigious events such as the Launceston Cup.

  5. Country Club Tasmania

    Located in Launceston, Country Club Tasmania is a premier resort offering accommodation, dining, and entertainment, including a casino. It often serves as a hub for visitors and locals during major events like the Launceston Cup, providing hospitality and event spaces.

  6. Emirates

    While a global airline, Emirates has a significant history of sponsoring major horse racing events worldwide, including the Melbourne Cup. Their association with prestigious racing lends a touch of international glamour to the sport, though direct Launceston Cup sponsorship may vary.

  7. Seppelt Wines

    An iconic Australian winery established in 1851, Seppelt Wines is known for its sparkling wines and heritage. Fine wines are a staple at race day events, and Seppelt's premium offerings would be a fitting choice for celebrations at the Launceston Cup.

Launceston Cup Hero

Adam Sangster

Adam Sangster is a prominent figure in Australian thoroughbred racing, known for his ownership of Swettenham Stud, a leading breeding operation. His family has a long and influential history in the sport, contributing significantly to the quality and lineage of racehorses competing in events like the Launceston Cup and across Australia.

History of Launceston Cup

Horse racing is an age-long sport that attracts thousands of people from all walks of life. The thrills from watching and cheering the athletes (equine and human) with the jockeys saddled on their racecourse are exciting. We love watching the amazing athletes dexterously using their natural strength, balance, muscle, and speed to vigorously compete in the race.

Globally, horse racing is a sport recognized and practiced. The history of the Launceston Cup dates back to around 150 years ago and has been the signature racing for the town of Launceston in Tasmania of Australia, for this long period. As a culture, on Wednesday in February, thousands of locals would array in their beautiful apparel to grace the event that has become synonymous with the town, as it has been since 1985.

The sport started relatively as a local event about a century ago but as years rolled by, it began to garner the attention of dignitaries from inside and outside of Launceston, Tasmania, and even Melbourne. The first event attracted a crowd of about 6,000.

In recent years, the cup draws an increased number of attendees, numbering up to 12,000 when the weather is favorable. The Launceston Cup is hosted by the Tasmanian Turf Club and runs over a distance of 2,400 meters at Launceston Racecourse in Mowbray, Tasmania, Australia every February. It has become a renowned Group Three open handicap thoroughbred horse race.

Symbolically, the winner of the racecourse is awarded the Launceston Cup and the prize money. Today, the race is celebrated as a holiday, each February 23. We encourage you to partake in this exciting event in the world of sports.

Launceston Cup timeline

1826
Tasmania Turf Club

The establishment of the Tasmania Turf Club, which hosts the Launceston Cup annually in Mowbray, Tasmania, takes place.

1865
First Horseracing in Launceston

Historical documentation of the first horse racing event in Launceston emerges.

1897
Ban of Bookmakers

The banning of bookmakers from placing bets at the racecourse, in favor of totalizers takes place.

1947
Queen of Fairies

The Launceston Cup makes a mark in Australian history as one of its racehorses becomes the first in Australia to travel by plane.

How Businesses Can Celebrate Launceston Cup

Local businesses can capitalize on the Launceston Cup by offering race-themed promotions. Fashion boutiques can host pre-race styling events, while local pubs and restaurants can offer special menus or viewing parties. Accommodation providers should prepare for increased bookings, and transport services can offer packages to and from the racecourse. Launceston Tourism can highlight the event in their promotional materials.

Launceston Cup FAQs

When is Launceston Cup?

In 2027, the Launceston Cup will take place on Wednesday, February 24, offering another thrilling day of Group 3 horse racing action at the Launceston Racecourse.

What is the prize money for the Launceston Cup?

With a quarter-million-dollar prize purse, the Launceston Cup continues to be a highly anticipated event, drawing competitive horses and jockeys from across Australia.

How long has the Launceston Cup been a Group 3 race?

Maintaining its Group 3 status for more than three decades, the Launceston Cup consistently showcases high-caliber horses and contributes to the sport’s rich heritage.

Where is the Launceston Cup held?

Each year, the Launceston Racecourse serves as the vibrant backdrop for this premier Tasmanian racing event, attracting thousands of spectators to its trackside festivities.

Launceston Cup Activities

  1. Visit the racecourse

    Horse racing is best enjoyed live. If you're a lover of horse racing, the best way to relish this celebration is by paying a visit to the racecourse to have a real-time experience of the event as it unfolds.

  2. Stake to win

    Horse racing, like most other sports, is open to bookmakers and totalizers. And if you don’t have a problem with gambling, why not wager a few on your favorite horse?

  3. Learn how to race

    Now, this may seem way out of the league of most people but ... what's the harm in trying? You could be the next big jockey in your county or nation. If you love the energy and the beauty of racing with a horse, why not give a trial to training and practice?

5 Fun Facts About Horse Racing

  1. It was invented in Central Asia

    The origin of horseracing can be traced back to the prehistoric nomadic tribesmen of Central Asia, who were the first to domesticate horses around 4500 B.C.

  2. Australia has the highest number of racecourses

    Internationally, Australia has the highest number of racecourses of any nation around the globe.

  3. Better watched live than on T.V.

    Despite the popularity of horseracing in most countries, people rarely sit back to watch the televised version at home, as watching it live brings more shrillness and happiness.

  4. Horses are great athletes

    Thoroughbred horses have resting heart rates of 40 minutes per minute, and they are incredibly fast runners.

  5. Horse Racing was once banned

    During the reign of Oliver Cromwell, racing was banned and the majority of the horses were demanded by the state after the Civil War in Britain ended.

Why We Love Launceston Cup

  1. It is accessible to all

    Horse racing is accessible to all and sundry, both young and old, from any background, all year round. Most of the racecourses are open and family-friendly such that every member of the family can be a spectator at the event.

  2. It showcases the beauty of racehorses

    Beholding the beauty and magnificence of racehorses as they run around the track is a thing of joy for many. Horses are beautiful and friendly and racecourses are places where we can all have a closer view of these amazing creatures.

  3. It is an exciting social event

    Horse racing attracts a lot of diversity in personalities, social class, and culture. Whichever angle of the track you are, whether you're mingling with people or keen on the contest, the racecourse offers an opportunity to explore. The bands, sounds, songs, and fanfare make the atmosphere a full vibe.

Launceston Cup dates

Year Date Day
2026 February 25 Wednesday
2027 February 24 Wednesday
2028 February 23 Wednesday
2029 February 28 Wednesday
2030 February 27 Wednesday