Flake Appreciation Day – December 18, 2026

Flake Appreciation Day
Categories:
Tags:
Appreciation
Where:
United States
Date change rule:
Every December 18
Holiday emoji:
❄️

Flake Appreciation Day arrives every December 18, inviting us to admire the delicate beauty of snowflakes. These unique ice crystals, each a natural masterpiece, form intricate patterns as they fall. Take a moment to observe the winter wonderland around you and appreciate these fleeting works of art.

Want to sponsor Flake Appreciation Day? Learn how

Expected Flake Appreciation Day Deals

While we await official 2027 promotions, history shows that winter-themed brands often embrace Flake Appreciation Day. Look for deals from retailers like REI on winter gear, Patagonia for cold-weather apparel, and perhaps even discounts on hot cocoa from Starbucks or Dunkin’. Specialty stores like Godiva Chocolatier might offer snowflake-shaped treats, while ski resorts such as Vail Resorts or Aspen Snowmass could feature early-bird specials or themed events. We will update this page with confirmed live deals as December 18 approaches.

Platform Guide for Flake Appreciation Day

Instagram

Tag @nationaltoday_ and use #FlakeAppreciationDay. Share stunning close-ups of snowflakes or scenic winter landscapes.

TikTok

Tag @www.nationaltoday.com and use #FlakeAppreciationDay. Create short videos showcasing how snowflakes form or unique snow art.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #FlakeAppreciationDay. Share facts about snowflakes and invite followers to post their favorite winter photos.

Social Media Tips for Flake Appreciation Day

Individuals

Grab a magnifying glass and capture a photo of a unique snowflake on a dark surface. Share your discovery and marvel at its intricate design.

Creators

Produce a time-lapse video of snow falling or create a tutorial on how to make paper snowflakes. Share fascinating facts about snowflake science.

Brands

Run a 'Snowflake Photo Contest' where followers submit their best snowflake pictures for a chance to win winter-themed merchandise or gift cards.

Top Brands for Flake Appreciation Day

  1. REI

    Recreational Equipment, Inc. (REI) is an American retail and outdoor recreation services corporation, founded in 1938. Known for its extensive range of outdoor gear and apparel, REI is a go-to for winter sports enthusiasts and those seeking quality cold-weather equipment.

  2. Patagonia

    Founded by Yvon Chouinard in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The company is renowned for its commitment to environmental sustainability and produces high-quality, durable gear perfect for snowy conditions.

  3. Starbucks

    Founded in Seattle, Washington in 1971, Starbucks Corporation is a global coffeehouse chain. During winter months, Starbucks is famous for its seasonal beverages like peppermint mochas and gingerbread lattes, perfect for warming up after a day in the snow.

  4. Dunkin'

    Dunkin' (formerly Dunkin' Donuts) is an American multinational coffee and doughnut company founded in 1950 in Quincy, Massachusetts. With a wide array of hot coffee and seasonal drinks, Dunkin' offers a convenient way to enjoy a warm beverage on a chilly Flake Appreciation Day.

  5. Cadbury

    Cadbury, a British multinational confectionery company, was founded in 1824 by John Cadbury. They are famous for their 'Flake' chocolate bar, a unique, crumbly chocolate treat that ironically celebrates a different kind of 'flake' but is equally appreciated.

  6. Vail Resorts

    Vail Resorts, Inc. is an American mountain resort company based in Broomfield, Colorado, founded in 1997. They operate numerous ski resorts across North America, offering ideal destinations for appreciating real snowflakes while skiing, snowboarding, or enjoying other winter activities.

  7. The North Face

    Founded in 1966 in San Francisco, The North Face is an American outdoor recreation product company. They specialize in outerwear, fleece, footwear, and equipment, making them a popular brand for staying warm and protected during snowy weather.

Flake Appreciation Day Hero

Wilson 'Snowflake' Bentley

Wilson Alwyn Bentley (1865-1931) was a self-educated farmer from Jericho, Vermont, who became the first known person to photograph a single snowflake. Using a microscope attached to a bellows camera, he captured thousands of unique snowflake images over his lifetime, revealing their intricate and diverse structures to the world. His pioneering work, which began in 1885, earned him the nickname 'Snowflake' Bentley and significantly advanced the scientific understanding and public appreciation of these natural wonders. His legacy continues to inspire awe for the beauty of ice crystals.

History of Flake Appreciation Day

Snowflakes are a subject of thought and appreciation on Flake Appreciation Day. The event is celebrated around December when snow begins to fall in many parts of the Northern Hemisphere. Snowflakes can be classified into one of 35 different shape groups based on their size and shape. When water vapor in the clouds condenses into ice crystals, snowflakes spontaneously appear in nature. Snowflakes’ shapes are impacted by elements like dust, temperature, humidity, and currents.

There are different numbers of water molecules in snowflakes, which cause them to form a crystal pattern. Because of diffuse reflection, snowflakes appear white even though they are made of clear ice. Snowflakes are usually studied by putting a chemical compound on a glass plate and allowing a flake to land on the plate. The chemical compound covers the snowflake and hardens. The snowflake leaves its shape behind after it melts.

The history of snowflakes was greatly influenced by Wilson Bentley. He was born in 1865 in Jericho, Vermont. His work is significant as he helped discover that no two snowflakes are exactly alike. He used a type of photography that uses microscopes called photomicrography to take pictures of 5,000 snowflakes. Bentley published articles and books about his findings and donated some of his photographs to the Smithsonian Institution. He was the world’s leading snowflake expert and was referred to as ‘The Snowflake Man’ until he died in 1931.

Flake Appreciation Day timeline

1555
Snowflakes are Documented

Scandinavian bishop Olaus Magnus describes snowflakes as having a peculiar assortment of shapes.

1591
Snowflakes Have Symmetry

Thomas Harriot correctly identifies the snowflake’s sixfold symmetry.

1865
Wilson Bentley is Born

The snowflake expert is born in Vermont.

1885
Bentley Photographs Snowflakes

Bentley succeeds in photographing his first snow crystal.

Flake Appreciation Day FAQs

When is Flake Appreciation Day?

Flake Appreciation Day 2026 falls on Friday, December 18. It’s the perfect occasion to pause and admire the unique beauty of winter’s delicate ice crystals.

How many types of snowflakes are there?

Scientists have categorized snowflakes into 35 different types based on their shape and structure. These range from simple hexagonal plates to complex stellar dendrites, each a marvel of natural geometry.

Are any two snowflakes really alike?

It is widely believed that no two snowflakes are exactly alike. The immense number of water molecules in a single snowflake, combined with the variable atmospheric conditions during its formation, makes identical replication virtually impossible.

How do snowflakes form?

Snowflakes form when water vapor in clouds freezes around tiny dust or pollen particles. As they fall through varying temperatures and humidity levels, more water vapor freezes onto the crystal, building its unique and often hexagonal shape.

Flake Appreciation Day Activities

  1. Do some research

    You can do some research to learn more about snowflakes. The research will expand your knowledge base.

  2. Spend the day with others

    The holiday will be more fun when you spend and share it with others. You can tell your friends about the holiday online or in person, and you all can celebrate together.

  3. Catch some snowflakes

    Consider going outside and catching some snowflakes on your tongue if you're fortunate enough to have snow today. You could build snowballs and snowmen using the snow, depending on how much snow has piled on the ground. You may make a road trip to a location where snow is forecast or where snowflakes frequently fall to ensure you see some.

5 Interesting Facts About Snow

  1. Many people have not seen it

    A snowflake has never been seen by around half the world's population.

  2. Snow is not white

    Snow is not white but translucent.

  3. Snow can be blue

    Snow can appear blue when it has built many layers.

  4. Snow can be pink

    Some types of freshwater algae tint the snow with red pigment, which makes it appear pink.

  5. Igloos are warm

    Igloos are made of snow but can be 100 degrees warmer on the inside than it is on the outside.

Why We Love Flake Appreciation Day

  1. It gives off calm, relaxing vibes

    As the snow melts and then refreezes, the snow surface can harden and reflect sound waves, allowing sounds to be heard more clearly and farther away. This fosters a tranquil environment. A fresh snowfall still can calm us down on all levels, even in our most stressful situations.

  2. It links us to childhood memories

    Snow is the substance that is most naturally linked to childhood, and it might be difficult for many of us to avoid going back to those brighter, carefree times. Many of us have fond recollections of our childhoods spent playing in the snow, so when we see those big, fluffy flakes falling from the sky, our good memories come flooding back.

  3. It reminds us of the beauty in nature

    While rain usually shrouds our surroundings in a gloomy, dreary grayness, its frozen counterpart brightens them and transforms them into exquisite winter wonderlands. We can become enchanted by the great expanse of white space and the powdered evergreen trees to the point that we find it impossible to look away.

Flake Appreciation Day dates

Year Date Day
2026 December 18 Friday
2027 December 18 Saturday
2028 December 18 Monday
2029 December 18 Tuesday
2030 December 18 Wednesday