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Royal Ascot gallops into the British social calendar every June, bringing five days of world-class horse racing, high fashion, and royal pageantry. This prestigious event at Ascot Racecourse is a spectacle of tradition and sport. Plan your attire, study the form guide, and prepare to immerse yourself in this unique British institution.
Want to sponsor Royal Ascot? Learn how
Expected Royal Ascot Deals
While Royal Ascot isn’t primarily a deals-driven event, luxury brands and hospitality providers often create exclusive experiences. Expect high-end fashion houses like Burberry and Stella McCartney to showcase collections suitable for the dress code. Fine dining establishments and hotels in the Berkshire area, such as Coworth Park and The Dorchester, will offer special packages. Equestrian outfitters like Ariat may feature promotions on riding wear and accessories. We will update this page with confirmed live experiences as June approaches.
Platform Guide for Royal Ascot
Tag @nationaltoday_ and use #RoyalAscot. Share your finest race day fashion, hat designs, and behind-the-scenes moments from the event.
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Mention @NatlToday and use #RoyalAscot. Follow live race updates, share predictions, and discuss the day’s biggest fashion statements.
Tag National Today (linkedin.com/company/nationaltoday) and use #RoyalAscot. Highlight the business of equestrian sport, luxury hospitality, and event management.
Royal Ascot Hero
Queen Anne
History of Royal Ascot
Queen Anne first saw the potential of a racecourse for Ascot while she was out riding and came across an area of open heath, not far from Windsor Castle. It looked to her like an ideal place for “horses to gallop at full stretch.” So, the first race meeting ever held at Ascot took place on August 11 in 1711. The Royal Ascot meeting evolved from the first four-day race meeting held at Ascot in 1768 but, the meeting as we know it today only started taking shape with the introduction of The Gold Cup in 1807.
Racing at Ascot started becoming very popular and in 1813, the Act of Enclosure was passed by Parliament. This act ensured that Ascot Heath, which was the property of the crown, would be kept and used as a racecourse for the public in the future. Today, the place is managed by the Ascot Authority, created by an Act of Parliament, which was passed in 1913.
The Gold Cup remains the feature race of the third day of Royal Ascot and is traditionally the busiest day of the week. This is the day when high fashion and exquisite millinery take the spotlight along with flat racing’s most elite stayers. The Gold Cup is staged over two-and-a-half miles, which makes it a tough test for even the world’s most accomplished long-distance horses.
Though each of the five days has its highlights, it is the opening day that remains special simply because it attracts a full cadre of royals while also limiting admission to the Royal Enclosure, where members can attend by invitation only.
Royal Ascot timeline
Queen Anne finds the Ascot Racecourse a suitable place for horses to race.
The Royal Ascot meet evolves from the first four-day race meeting held at Ascot.
A temporary stand is established during the Royal Meeting leading to the first reference of a Royal Stand.
The Gold Cup is first introduced to the Royal Ascot.
How Businesses Can Celebrate Royal Ascot
Local businesses around Ascot can capitalize on the Royal Ascot buzz by offering special packages for attendees. Hotels and guesthouses can provide luxury accommodation and transport to the racecourse, while restaurants and pubs can curate special menus or afternoon tea experiences. Fashion boutiques and milliners can host exclusive styling appointments, showcasing race-appropriate attire and bespoke hat designs to help guests meet the rigorous dress code.
Royal Ascot FAQs
When is Royal Ascot?
Royal Ascot 2026 runs from Tuesday, June 9 to Saturday, June 13, bringing five days of world-class racing and high society to Berkshire, England.
How many people attend Royal Ascot?
Royal Ascot typically attracts over 300,000 visitors across its five days, making it one of Europe’s most popular horse racing events. The attendance includes members of the Royal Family and international guests.
What is the dress code for Royal Ascot?
The dress code for Royal Ascot is famously strict, particularly in the Royal Enclosure, where gentlemen must wear morning dress and ladies require formal daywear with a hat. Other enclosures have varying, but still formal, requirements.
What is the Royal Procession?
The Royal Procession is a daily spectacle at Royal Ascot, where the reigning monarch and other members of the Royal Family arrive by horse-drawn carriage along the track. This tradition dates back to 1825 and marks the official start of each day’s racing.
Royal Ascot Activities
Attend the Royal Ascot
Book your tickets to watch the event for yourself! You can choose which enclosures to watch from with the ticket prices varying accordingly. You can attend the entire event or just for a few days.
Watch the races
Watch the race and commentaries live online if you can’t attend the Royal Ascot physically. Call your friends, follow the dress code, get some snacks, bet amongst yourselves, and have a Royal Ascot-themed party.
Get into horse racing
Learn more about horse racing and how betting works to truly enjoy the Royal Ascot experience. Take horse riding lessons yourself if you’re interested!
5 Facts About The Royal Ascot That Will Blow Your Mind
The Black Ascot
King Edward VII, a great supporter of racing, died shortly before the event in 1910 and so it was decided that the races be conducted in mourning, with racegoers all wearing black.
Dress code
Although the dress code is different for each enclosure, formal wear with the inclusion of a top hat or a headpiece is a staple for all the attendees.
Royal meeting in York
The Royal Meeting was held in York between 2004 and 2006 while the traditional venue underwent a major facelift.
The 11-year-old rider
One of the starters for the Wokingham Stakes was ridden by an 11-year-old boy.
Top hats are a must
Men in the Royal Enclosure must wear top hats during the event and can only remove them at a restaurant, a private club, a private box, or the facility's terrace, balcony, or garden.
Why We Love Royal Ascot
It has a long history
The Royal Ascot can easily be called one of the oldest continuously running sporting events —-one that even boasts of patronage from the Royal household. A British monarch attends the event every year. The tournament counts several famous historical figures as its attendees and continues to attract many important personalities.
It’s a cultural event
More than just a sports showcase, the Royal Ascot has become an important symbol of British heritage. It is a must in the world of high-society Britain and serves as the place where many cultural and fashion trends have emerged.
It’s important in the horseracing world
The Royal Ascot is undoubtedly the most valuable race meeting in Britain and attracts some of the world's finest racehorses to compete for millions of pounds worth of prize money. Around 500 horses race over five days.
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