Tati Westbrook

Tatiana Aleksandra Westbrook, better known as Tati Westbrook, was born on February 14, 1982. She pioneered the rise of beauty channels on YouTube and has one of the longest careers on the renowned platform. Her style and helpful tutorials have made her massively successful, and she has gathered a loyal following over the years. The main focuses of her content are makeup and beauty reviews, tips, and tutorials. She has also found success through her vitamin company, Halo Beauty Inc. Today is her special day, so let us help you celebrate it.

Fast Facts

Full Name:

Tatiana Aleksandra Westbrook



Birth date:

February 14, 1982



Zodiac Sign:



5' 7"

Relationship Status:


Net Worth:

$12 million

Tatiana's Social Media:


If you’re the type that loves watching beauty YouTubers, you probably know Tatiana Aleksandra Westbrook, better known as Tati Westbrook. Back when the platform was only five years old, she started making videos about makeup, including reviews, tutorials, and tips — and in doing so, she helped shape one of YouTube’s most popular categories of videos. Countless others found success by making a similar style of videos, but Westbrook will always be one of the first. Westbrook was born on February 14th, 1982, in Seattle, Washington. Her zodiac sign is Aquarius, and she is Latvian. She is the daughter of Jānis and Cindy Krievins, and she has three sisters named Larisa, Erika, and Sabrina, all of whom she’s very close with. She fell in love with makeup when she saw the amazing transformation it could cause on her face and later learned to be a makeup artist by teaching herself because she couldn’t afford higher education.

By the late 2000s, she was already an accomplished image consultant and makeup artist, but she saw an opportunity in YouTube’s ever-increasing popularity, and she took it. On November 7, 2010, Westbrook created her YouTube channel and named it ‘GlamLifeGuru.’ Her early days proved challenging despite having experience in the makeup profession because of her lack of camerawork and video editing knowledge; she claimed that it used to take her 12 hours to edit just one video.

At first, she didn’t disclose her last name, only by her handle or Tati. In 2012, when her career was just starting to kick off, she became engaged to her then-boyfriend James Westbrook, who proposed to her via a video filmed with the help of other YouTubers.

Over the following years, Westbrook became famous for giving tips on how to create simple but stunning makeup looks and how to shop for good quality products on a budget. This made it possible for viewers who were just starting in the realm of makeup to locate reliable and affordable items and instructions on how to apply them without having prior experience.

In 2018, Westbrook became a businesswoman with the launch of Halo Beauty Inc., a company that produces vitamin supplements that boost the skin, hair, and nails, which have since received rave reviews. In 2019, she had a feud with fellow beauty YouTuber James Charles, who she had previously mentored, and makeup mogul Jeffree Star. Westbrook and Star made very severe accusations against Charles throughout the long-lasting feud, but they no longer bring it up.

In that same year, she founded a makeup brand called Tati Beauty. After two years, she was forced to close it because of financial struggles related to her other company, Halo Beauty, where she and her husband have been facing litigation from their former business partner. Despite all this, Westbrook has gone back to regularly uploading videos with her usual content, which she had stopped doing during the feud.

Career timeline

She Creates Her YouTube Channel

Westbrook starts her online career by creating “GlamLifeGuru,” later renamed “Tati.”

She Gets Engaged

Westbrook’s boyfriend James proposes to her through a video.

She Becomes a Businesswoman

Westbrook and her husband found Halo Beauty Inc., which sells vitamin supplements.

She Founds Her Second Company

It’s called Tati Beauty, and she starts selling eyeshadow palettes and makeup puffs.

She Takes a Break From YouTube

Caught in a feud with two other famous beauty figures and facing litigation, Westbrook stops uploading videos.

She Returns to the Platform

Westbrooks uploads a video where she talks about her struggles and then goes back to posting her regular content.

Why We Love Tati Westbrook

  1. She has always been very ambitious

    Westbrook says she has known she was destined for success since she was three and has always owned her talents. It is obvious that she has kept that mindset, and it has helped her achieve a lot.

  2. She is an inspiration

    Westbrook is considered to be one of the progenitors of the platform’s beauty scene, as well as “the mother of the YouTube beauty community.” She has inspired many successful beauty YouTubers to be where they are today.

  3. She is very generous

    Westbrook donates to her favorite charities almost monthly and is known for organizing giveaways that her fans can win. She even donated half of her makeup to charity once.

5 Surprising Facts

  1. She was a child actor and dancer

    Westbrook appeared in commercials and had a couple of minor roles on T.V.

  2. Her acting led to makeup

    Westbrook was inspired to pursue a career in beauty by the makeup artists on the sets she worked on.

  3. She rose through the beauty ranks

    Westbrook went from giving perfume samples to working as a freelance makeup artist all by herself.

  4. The longest career on YouTube

    Many people view their time on YouTube as a passing phase in their careers that they will eventually leave behind, but Westbrook arrived before most of them and has no plans to leave anytime soon.

  5. She met her husband online

    Westbrook met her hubby through the dating website Match.com, and he still holds the title of the love of her life.

Tati Westbrook FAQs

Did Tati Westbrook find her wedding ring?

Westbrook doesn’t have her wedding ring anymore, as it somehow ended up in the bag of jewelry she donated.

Does Tati Westbrook have a twin?

No, but two of her younger sisters are twins.

Is Tati Beauty cruelty-free?

Yes, Tati Beauty was cruelty-free, as is Halo Beauty Inc.

Tati Westbrook’s birthday dates

2025February 14Friday
2026February 14Saturday
2027February 14Sunday
2028February 14Monday
2029February 14Wednesday

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