Ryan Kaji was born on October 6, 2011. He began his YouTube career when he was three and became one of the highest-earning YouTubers in the world when he was 10. With the help of his parents, he began posting simple videos of himself on his YouTube channel, unboxing and reviewing toys and gadgets. His channel “Ryan’s World” has more than 35.6 million subscribers. Kaji now offers licensed merchandise, including a line of toys, an app, and video games. He has also starred in his show on Nickelodeon, and there’s no telling what this little icon will do next. Let’s take a look at his career.
Ryan Kaji was born on October 6, 2011, to immigrants Shion and Loann Kaji. Kaji’s father, Shion, is originally from Japan and his mother, Loann, is a refugee from Vietnam. The two met at Texas Tech University. Kaji has twin sisters, Emma and Kate, who, along with his parents, participate in his YouTube videos. When he was only three and a half years old, Kaji noticed kids appearing on other toy review channels and asked his mother why he wasn’t featured on videos as well. In March 2015, he began making his own YouTube videos, and eventually, his mother decided to quit her teaching job to work on their channel full-time.
Formerly known as “Ryan’s Toys Review,” the children’s YouTube channel is now known as “Ryan’s World” and targets children aged two to six. As per the channel format, a new video is released almost every day and involves Kaji excitedly unboxing and reviewing a toy or gadget. The video content has since expanded to experiments and education. As of April 2021, the channel has over 32 million subscribers, is one of the 10 most subscribed YouTube channels in the U.S., and has gathered over 51 billion views for its videos. In 2018 and 2019, Forbes named Kaji’s channel the highest-earning YouTube channel, making $22 million from his videos and $26 million from his product lines.
From 2017 onwards, Ryan’s World expanded its collaborations and portfolio with many deals and sponsorships. Kaji’s parents struck a deal with PocketWatch, a children’s media company, to handle the marketing and merchandise for the YouTube channel. In 2018, Ryan Toys Review launched an app called “Tag with Ryan,” targeted toward children. The same year, Kaji announced a line of toys under the same branding in cooperation with PocketWatch and Bonkers Toys. Next year, they released a 20-episode television series titled “Ryan’s Mystery Playdate.” In November 2019, Outright Games released a video game on four major gaming platforms titled “Race with Ryan,” featuring Kaji and characters from his brand. In November 2020, a hybrid live-action and animated series titled “Super Spy Ryan” was released on Amazon Kids. The following month, it was announced that an official game would be launched on the gaming platform Roblox. Outright Games released a second Ryan’s World licensed video game in March 2022. The action-adventure game was titled “Ryan’s Rescue Squad” and released on seven gaming platforms.
Kaji creates his YouTube channel with the help of his mom.
Forbes lists Kaji as the eighth-highest paid YouTuber, earning $11 million.
Ryan’s World announces the release of its toy line exclusively at Walmart on August 6.
Kaji becomes the highest-paid YouTuber.
A hybrid live-action and animated series featuring Kaji releases on Amazon Kids+.
Outright Games releases the second action-adventure Ryan’s World game on major streaming platforms.
Why We Love Ryan's World
He is always excited
Kaji’s trademark expressions are of excitement and a continuous sense of awe and wonderment. His sincerity and authenticity are what draw his audiences.
He knew what he wanted
Kaji wanted to do something fun that he enjoyed. He began reviewing toys and gadgets and has stuck to it!
He inspires children to focus on learning
The content on Ryan’s World continues to evolve. From simply unwrapping boxes and providing opinions on toys, the videos now include episodes about science lessons, experiments, and puzzles.
5 Surprising Facts
Kaji is not his original name
Kaji’s real name is Guan.
One of the 60 most-viewed YouTube videos
As of November 2020, one of Ryan’s World’s videos, titled “Huge Eggs Surprise Toys Challenge,” has over two billion views, making it one of the 60 most-viewed YouTube videos.
Kaji generates revenue in millions
According to the New York Times, the Kaji family earns at least $25 million from the merchandise sold from their reviews.
He inspired YouTube’s Privacy Protection Act
After being fined by the Federal Trade Commission for not properly disclosing sponsored content on Ryan’s World, YouTube introduced the Children’s Online Privacy Protection Act.
He has an alter ego
Kaji has an animated superhero alter ego called “Red Titan” that appears as a Macy’s Thanksgiving Parade Balloon.
Ryan's World FAQs
Why did Ryan Kaji change his name?
The family changed their surname to preserve some anonymity.
Does Ryan’s World keep all his toys?
No. The channel’s description states that most reviewed toys are donated to charity. Additionally, Kaji’s mother said they sometimes give the toys away to friends and family.
Where does Ryan live in 2021?
The Kajis live in Cypress, TX, a city northwest of Houston, in a spacious residence inside a gated community.
Ryan's World’s birthday dates