- Categories:
- Food & Beverage
- Tags:
- BreakfastFood
- Where:
- United States
- Date change rule:
- Every February 27
- Holiday emoji:
- 🍳
The Big Breakfast Day arrives every February 27, championing the importance of a hearty morning meal. This day celebrates all things breakfast, from classic staples to innovative new dishes. Make time for a nutritious start, explore new breakfast spots, or whip up a gourmet spread at home.
Want to sponsor The Big Breakfast Day? Learn how
Expected The Big Breakfast Day Deals
While we await official 2027 promotions to drop, history shows that The Big Breakfast Day inspires many food service brands to offer enticing deals. Expect major chains like IHOP and Denny’s to roll out discounted breakfast platters or buy-one-get-one specials. Coffee shops such as Starbucks and Dunkin’ might feature combo deals on their breakfast sandwiches and beverages. Grocery stores like Kroger and Whole Foods Market often have sales on breakfast staples like eggs, bacon, cereal, and pancake mix. Even specialty brands like Eggland’s Best or Jimmy Dean could offer coupons or in-store promotions. We will update this page with confirmed live deals as February 27 approaches.
Platform Guide for The Big Breakfast Day
Tag @nationaltoday_ and use #TheBigBreakfastDay. Share vibrant photos of your favorite breakfast spreads, from avocado toast to fluffy pancakes.
TikTok
Tag @www.nationaltoday.com and use #TheBigBreakfastDay. Film a quick tutorial for a unique breakfast recipe or showcase your morning routine.
Mention National Today (facebook.com/nationaltoday) and use #TheBigBreakfastDay. Ask your community to share their go-to breakfast spots or homemade favorites.
The Big Breakfast Day Hero
John Harvey Kellogg
History of The Big Breakfast Day
What’s the first thing we do after waking up and checking our phones? We think about what we want for breakfast — and the options are endless! Sure, you have your classics, like cereal, toast, eggs, and bacon, but in true foodie spirit, you can give anything a breakfast twist. You can even have breakfast for dinner, or as the British call it, ‘brinner.’ It comes so naturally to us that we don’t even have to think about it. Most people can walk to the kitchen with their eyes closed to grab a bowl of cereal or dish up some yogurt and fruit.
Many of us have been conditioned to believe that breakfast is the most important meal of the day, and nothing could be more accurate. It’s one of the most significant decisions you make because what you eat determines how energized and ready you are for the rest of your day. It’ll also help keep you full until lunchtime — nobody likes a growling tummy in the office. Even scientists and doctors still encourage having a hearty, healthy breakfast before starting our days.
The Big Breakfast Day was established by Jeffrey Arnold in 2020 and has since become one of our favorite days to celebrate annually. To commemorate this special day, have some celebratory mimosas with breakfast, tuck into a special sweet treat, or eat only breakfast dishes all day! But whatever you do, do it in the spirit of the most important meal of the day — even if you plan on having several of them.
The Big Breakfast Day timeline
Researcher and human sciences expert Thomas Wingfield declares that breakfast is a necessity.
Pilgrims from the Netherlands first introduce waffles to North Americans, changing how they eat breakfast forever.
Scholars discover that Egyptians were early risers and would drink coffee and smoke a pipe to start the day, with breakfast often consumed at noon.
Croissants become a staple in French breakfast cuisine.
Research shows that global cereal production is at a record 2,521 million tonnes.
How Businesses Can Celebrate The Big Breakfast Day
Local businesses can celebrate The Big Breakfast Day by offering special promotions or themed menus. Restaurants and cafes could introduce new breakfast items, offer discounts on popular dishes, or host a ‘breakfast for dinner’ event. Bakeries might feature unique pastries or coffee-and-muffin deals. Even non-food businesses could participate by providing complimentary breakfast treats for employees or hosting a morning networking event with a breakfast spread.
The Big Breakfast Day FAQs
When is The Big Breakfast Day?
In 2027, The Big Breakfast Day is observed on Saturday, February 27. This weekend placement makes it an ideal day for a leisurely brunch or a family breakfast gathering.
How many Americans eat breakfast daily?
The majority of Americans, roughly three-quarters, consistently include breakfast in their daily schedule. This commitment to the morning meal underscores its cultural and nutritional significance across the nation.
What are the benefits of eating breakfast?
Starting your day with breakfast can boost metabolism, stabilize blood sugar levels, and enhance overall nutritional intake. Regular breakfast consumption is linked to better academic performance in children and improved productivity in adults.
What is the origin of The Big Breakfast Day?
This day emerged as a celebratory event designed to highlight the importance of breakfast in daily life. It serves as an annual reminder to savor the morning meal, whether it’s a quick bite or a lavish spread.
The Big Breakfast Day Activities
Make yourself breakfast in bed
Breakfast in bed is usually a special treat for our moms or significant others on their special days. But this Big Breakfast Day, we think you should reclaim breakfast in bed for yourself. Treat yourself by making your favorite breakfast snacks, arranging them on a tray, and enjoying them in bed with your favorite music or television show playing in the background.
Try a new breakfast meal
We all have go-to breakfast meals. It’s great to have that routine, but why not shake things up a bit, especially on a day when you can try various types of breakfast snacks? Think breakfast burrito instead of scrambled eggs or a healthy crepe instead of a basic pancake. The choice is yours, so go out of your comfort zone!
Share your breakfast with a friend
If you’re planning to have a friend visit you, make breakfast for two and share it with them. Sharing a meal is one of the ways we can show we love and care for someone, and what could be more fun than different breakfast-themed snacks? Count us in!
5 Facts About Breakfast From Around The World
Koreans have a breakfast feast
A traditional Korean breakfast consists of rice, soup, meat, and pickled vegetables or kimchi.
You’ll get breakfast bread in Turkey
Turkey has the highest bread consumption rate globally — not a surprise considering most Turkish breakfasts traditionally include bread.
Brazilians have cake for breakfast
Brazilians get their caffeine fix with a quick breakfast of skillet-toasted French rolls or pound cakes baked in ring pans for those with sweet tooths.
Order toast with sprinkles in the Netherlands
A typical Dutch breakfast includes toast topped with candied sprinkles.
Eat fish for breakfast in Japan
The Japanese start their day with a hearty breakfast of miso soup, tofu, and proteins, like fish or eggs.
Why We Love The Big Breakfast Day
Learning about breakfast from other countries is fun
One of the best ways to learn about different cultures and countries is through what they eat. We love celebrating The Big Breakfast Day because it encourages people to find new ways to enjoy breakfast. We can find so many interesting, tasty dishes to kickstart our days.
Breakfast should never be compromised
People who eat breakfast regularly are more likely to engage in physical activity. They have better dietary profiles and consume fewer snacks. We love that breakfast can boost our energy and drive us to navigate through busy days, and we want to encourage everyone to eat breakfast every morning to gain the strength and focus they need.
Making breakfast an occasion gives us joy
By upgrading simple, mundane activities, we can make our days more special. Think about how your day will change if you make breakfast an occasion, putting in a little extra effort in the mornings to ensure you have a beautifully cooked meal or snack to start your day. There is nothing better. By doing small things to make our routines more special, we give ourselves more joy.
The Big Breakfast Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | February 27 | Saturday |
| 2028 | February 27 | Sunday |
| 2029 | February 27 | Tuesday |
| 2030 | February 27 | Wednesday |
| 2031 | February 27 | Thursday |
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