National Wedding Month

Categories:: Relationship
Tags:: Love
Where:: United States
Date change rule:: Every February
Holiday emoji:: 💍

National Wedding Month ushers in a flurry of wedding planning activity throughout February. This month encourages couples to begin their journey toward ‘I do,’ connecting with vendors and finding inspiration. Explore trends, discover local services, and plan your perfect celebration.

Deals
Platforms
Social
Hero
History
Timeline
Businesses
FAQs
Importance
Celebrate

Expected National Wedding Month Deals

National Wedding Month sees a surge in promotions across the bridal industry as couples kickstart their planning. Expect special offers from venues like The Knot and WeddingWire, along with discounts on photography packages from local studios. Bridal boutiques such as David’s Bridal often run sales on gowns and accessories, while registry services like Crate & Barrel and Williams-Sonoma offer bonus incentives. Catering companies and florists also frequently unveil tiered packages for February bookings. We will update this page with confirmed live deals as February approaches.

Platform Guide for National Wedding Month

Instagram

Tag @nationaltoday_ and use #NationalWeddingMonth. Share stunning wedding photos, behind-the-scenes planning, or inspiration boards to engage with future couples.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalWeddingMonth. Join wedding planning groups, share vendor recommendations, or host Q&A sessions for engaged couples.

Tag National Today (linkedin.com/company/nationaltoday) and use #NationalWeddingMonth. Wedding professionals can share industry insights, network with peers, and highlight their services for the upcoming season.

National Wedding Month Hero

Millie Martini Bratten

Millie Martini Bratten was a pivotal figure in shaping modern wedding culture through her work as the editor-in-chief of Brides magazine. Under her leadership, Brides became an indispensable resource for generations of engaged couples, offering inspiration, advice, and trends. Her vision helped professionalize wedding planning and elevated the industry, making her an enduring influence on how weddings are celebrated today.

History of National Wedding Month

It is believed that February was selected by the National Association of Bridal Consultants to be National Weddings Month because it is around the time couples begin to plan weddings after proposals made over Christmas and new year seasons.

The month of love, thanks to Valentine’s Day, is not only a popular time for couples to show affection and deep reverence for each other; It plays host to the highest number of bridal shows in a month, too, as many couples gear up to plan a summer wedding.

A big part of the reason February seems to be the month couples begin their wedding planning — making inquiries, booking venues, choosing a dress, and arranging for flowers and entertainment — is because by far more wedding proposals take place over Christmas and New Year than at any other time of the year.

And In fact, February 14 ranks just behind New Year’s Day for the number of wedding proposals made during the day. Another reason February seems to be perfect as National Weddings Month is because it possesses a highly sought-after date for wedding ceremonies: February 29. Occurring once in four years (a leap year), February 29 is unique, hence a popular choice of date for couples to say “I do.”

National Wedding Month timeline

496 A.D.

Valentine’s Day is Established by Pope Gelasius

The Feast of Saint Valentine, which is the basis for Valentine’s Day and part of February’s appeal as the month of love, is established on February 14 by Pope Gelasius I, in honor of Saint Valentine of Rome, who died on that date in 269 A.D.

2010

A Noticeable Uptick in Destination of Weddings

2010 marks the beginning of an uptick in vacation-style weddings usually hosted at beaches and vacation resorts around the world.

2018

A Survey on the Most-Preferred Wedding Outfit

The place of white as the most preferred bridal outfit color is cemented in a 2018 survey that shows 83% of brides in the United States wore white dresses on their big day.

2020

A Noticeable Uptick in Micro Weddings

The COVID-19 pandemic ushers in an era of even more watered-down wedding ceremonies than before — a way to stay compliant with public health restrictions.

How Businesses Can Celebrate National Wedding Month

Local businesses can embrace National Wedding Month by hosting open house events at venues, offering complimentary consultations for photographers and florists, or running special ‘February booking’ discounts for catering services. Bridal boutiques can showcase new collections, while jewelry stores can feature engagement ring promotions. Collaborate with other wedding vendors to create comprehensive planning packages or host a small, intimate bridal fair.

National Wedding Month FAQs

When is National Wedding Month?

In 2027, National Wedding Month takes place from Monday, February 1, through Monday, February 28. This month-long observance provides ample opportunity for planning and vendor selection.

Why is February National Wedding Month?

The selection of February for National Wedding Month aligns with the post-holiday proposal boom. It provides a dedicated period for couples to transition from engagement excitement to practical wedding arrangements, leveraging the industry’s focus.

How many weddings happen in February?

While February is dedicated to planning, it generally accounts for a smaller percentage of actual wedding ceremonies compared to warmer months. Many couples use this month to secure vendors and plan for spring or fall dates.

What are the biggest wedding planning trends?

For 2027, emerging trends point towards even greater customization, with couples prioritizing authentic expressions of their relationship. This includes unconventional venues, curated culinary experiences, and a continued focus on eco-friendly practices and local sourcing.

National Wedding Month Activities

Get planning
February is the month to pucker up and commence plans for your big day if you are engaged, like many others do over the holiday season. That's why the month of love was made National Weddings Day. Kickstart the lifelong journey with your partner by finding a wedding planner available on your preferred wedding date.
Get engaged
What better way to observe National Weddings Month when you’ve been in a long-term relationship with someone if not to jumpstart a lifetime journey with them? Deciding to go down on your knees and pop the question in this romantic month of love is no doubt a beautiful way to observe National Weddings Month.
Get involved in planning someone’s wedding
Another way to celebrate the holiday is to help a loved one plan their special day. Planning a wedding can be difficult. And most times, your help will be greatly appreciated if offered to a friend. Commit to offering to help with planning friends' weddings as a way to celebrate the month.

5 Things You Didn’t Know About Weddings

Myths and wedding rings
An old myth that led people to believe that a vein on our left finger connects directly to our heart is believed to be the reason why we wear wedding rings on the fourth finger of our left hand.
The world's longest marriage lasted 90 years
The record for the world’s longest marriage is held by a couple from Bradford, England, who were married for 90 years and 291 days.
What Americans spend on wedding rings
U.S. couples spent, on average, $3,757 on diamond-encrusted engagement rings (traditionally believed to symbolize eternal love) in 2020.
Nevada, pastors, and rings
According to records, over 115,000 weddings take place in Las Vegas, Nevada each year.
Americans love to pop the question
In the United States, over 2.4 million weddings are conducted each year, with the majority preferring June, September, and October as the months to get married.

Why We Love National Wedding Month

It prepares us for upcoming marriages
In the United States, over 2.4 million weddings are conducted each year! Data suggests that the majority of the proposals that led to these marriages happened over the Christmas and new year holidays. A big part of the reason February became National Weddings Month is that it is usually around the time potential couples begin to plan their wedding.
The excitement of getting married
Who doesn’t like the excitement and attention that getting married brings to them? We love that family from even the most remote part of the country would be willing to visit during our wedding. Seeing family and friends, some of whom we’ve not seen in a long while, gathered to celebrate our special day is heartwarming. We love the experience.
The beautiful memories
Wedding ceremonies create fond memories — from helping to plan or attend a friend’s special day to the bachelor’s eve and everything else that lights the fire of remembrance in our mind. It is one of the reasons why we love National Weddings Month.