National Snack Food Month

Categories:: Food & Beverage
Tags:: Fast Food Food Sweet Food
Where:: United States
Date change rule:: Every February
Holiday emoji:: 🥨

National Snack Food Month celebrates all things snacking throughout February. From crunchy chips to sweet treats and healthy options, it’s a perfect time to explore new flavors. Indulge responsibly, try a new recipe, or share your favorite snack with friends and family.

Deals
Platforms
Social
Hero
Timeline
Businesses
FAQs
Importance
Celebrate

Expected National Snack Food Month Deals

National Snack Food Month in February typically brings a flurry of promotions from major food brands and retailers. While we await official 2027 promotions, history shows that companies like Frito-Lay, Nabisco, and Kellogg’s often feature discounts on their popular chips, cookies, and crackers. Grocery chains like Kroger and Walmart will likely run month-long sales on snack aisles, encouraging bulk purchases. Expect special bundles from PepsiCo and Mondelēz International, perhaps even limited-edition flavors. Health-focused brands such as Nature Valley and Kind Snacks might offer deals on granola bars and protein bites. We will update this page with confirmed live deals as February approaches.

Platform Guide for National Snack Food Month

Instagram

Tag @nationaltoday_ and use #NationalSnackFoodMonth. Share colorful photos of your favorite snacks, healthy alternatives, or creative snack boards.

TikTok

Tag @www.nationaltoday.com and use #NationalSnackFoodMonth. Film snack reviews, DIY snack recipes, or funny videos about your favorite munchies.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalSnackFoodMonth. Ask followers to share their go-to snack ideas or participate in a community poll about snack preferences.

National Snack Food Month Hero

Herman Lay

Herman W. Lay was an American businessman who founded the H.W. Lay & Company, Inc., which later became Frito-Lay. Starting his potato chip business from the trunk of his car in 1932, Lay built an empire by focusing on quality and distribution. His entrepreneurial spirit helped popularize potato chips across America, making him a pivotal figure in the snack food industry.

National Snack Food Month timeline

2010

Kids are snacking more

A study showed that children in the U.S. snacked six times per day. That was twice as often as American children in the 1970s.

1941

Candy goes to war

Hershey's invented M&M's so that it could send some heat-resistant chocolates to soldiers in World War II.

1930

The accidental cookie

When Ruth Graves, a restaurant owner in Massachusetts, added pieces of chocolates to her cookie mix, hoping they would melt, little did she know that her failed experiment would produce the world's most- loved cookie!

1880

Candy goes corny

The Wunderlee Candy Company produced candy corn . It is interesting to remember that in those days candies were made by hand.

50,000 BC

Ancient trail mix

Evidence of wild date seeds, pine nuts, walnuts, acorns, and chestnuts can be found in the Shanidar Cave located in Northern Iraq. Cave dwellers loved to snack too!

How Businesses Can Celebrate National Snack Food Month

Local businesses can embrace National Snack Food Month by offering special promotions on snack items or creating themed snack boxes. Coffee shops could feature unique pastry and savory snack pairings, while grocery stores might highlight healthy snack aisles with discounts. Restaurants could introduce appetizer specials or ‘snack flights’ to encourage sharing and sampling new flavors, drawing in customers throughout the entire month.

National Snack Food Month FAQs

When is National Snack Food Month?

In 2027, National Snack Food Month will again take place for the entire duration of February. This annual observance encourages everyone to explore the diverse world of snacking, from healthy options to indulgent treats.

How large is the snack food market?

By 2027, the snack food market is expected to exceed $500 billion worldwide, driven by evolving consumer preferences and innovations in healthy and convenient options. It’s a testament to the universal appeal and economic impact of snacking.

What are the most popular snack foods in the U.S.?

While savory snacks like potato chips and pretzels remain top contenders, the trend for 2027 indicates a rising demand for protein-packed and plant-based snacks. Innovation in flavors and textures continues to drive consumer choices and market growth.

Is snacking healthy?

The healthiness of snacking largely depends on the choices made, with a strong emphasis in 2027 on functional snacks that offer added benefits like gut health or sustained energy. Portion control and nutrient density are crucial considerations for a balanced approach.

National Snack Food Month Activities

Become a hardcore snacker
Some health experts believe that healthy snacking several times a day maintains a good BMI and prevents blood sugar levels from spiking. Don't you just love research?
Live a little
Giving in to your cravings once in a while is okay. That's why diet plans have cheat days. So, have fun. You're allowed to — at least this month.
Make homemade snacks
There is something satisfying about making your own snacks. The fact that it will be fresh and preservative-free is a bonus.

5 Bite-Sized Snack Facts

Winning formula
Every Oreo cookie is 71% wafer and 29% crème filling. Each one! In every batch!
Chew on that!
Frito Lay uses a $40,000 chewing simulation device to test the crunchiness of their chips.
Top secret snack
You'll never find out the recipe for Krispy Kreme's world famous glazed donuts because it's kept under lock and key at their plant in Winston-Salem, NC.
Irresistible ingredient
Salt is addictive and snack food companies know that. They add it in a way that gets consumers hooked on their snacks.
A janitor invented Flaming Hot Cheetos
He sprinkled chili powder on the original. The world got a spicy snack and he was made VP!

Why We Love National Snack Food Month

We are a nation of snackers
Yes, we all snack. While some of us pick healthy foods, many of us are guilty of indulging. But this month — who's judging?
The choices are endless
Snacks come in all shapes, sizes, and flavors. Snacks can be healthy or your guilty pleasure. You just need to take your pick.
Snacking can be healthy
Choose fruit, an energy bar, or low fat yogurt as your in-between meal and your body will thank you.