National Liqueur Day – October 16, 2026

National Liqueur Day
Categories:
Tags:
BeverageLiquor
Where:
United States
Date change rule:
Every October 16
Holiday emoji:
🥃

National Liqueur Day celebrates the rich and diverse world of liqueurs every October 16. These flavorful distilled spirits, known for their sweetness and aromatic profiles, are perfect for sipping neat or mixing into cocktails. Explore new recipes, visit a local bar, or host a tasting with friends to toast this delicious day.

Want to sponsor National Liqueur Day? Learn how

Expected National Liqueur Day Deals

As National Liqueur Day approaches, expect a variety of promotions from liquor stores, bars, and online retailers. In previous years, brands like Kahlúa and Baileys have offered discounts on bottles, while many local establishments featured special liqueur-based cocktails. Look for happy hour deals on classic drinks like espresso martinis or margaritas made with orange liqueur. Retailers such as Total Wine & More and BevMo! often run sales on popular brands like Cointreau, Grand Marnier, and herbal liqueurs like Jägermeister. Keep an eye out for tasting events at specialty liquor shops or exclusive online bundles. We will update this page with confirmed live deals as October 16 approaches.

Platform Guide for National Liqueur Day

TikTok

Tag @www.nationaltoday.com and use #NationalLiqueurDay. Film a quick video showcasing your favorite liqueur cocktail recipe or a creative way to enjoy a liqueur.

Instagram

Tag @nationaltoday_ and use #LiqueurDay. Share visually appealing photos of your liqueur collection, a beautifully crafted drink, or a dessert made with liqueur.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalLiqueurDay. Post a poll asking your friends about their favorite liqueur or share a link to a new cocktail recipe.

Social Media Tips for National Liqueur Day

Individuals

Treat yourself to a new bottle of liqueur you've always wanted to try. Experiment with it in a cocktail or simply enjoy it as an after-dinner digestif.

Creators

Develop a series of short-form videos demonstrating how to make classic and innovative liqueur cocktails. Share tips on pairing liqueurs with desserts or coffee.

Brands

Host an online cocktail-making class featuring your brand's liqueur, or partner with a local bar for a special tasting event. Encourage user-generated content by running a recipe contest.

Top Brands for National Liqueur Day

  1. Cointreau

    Founded in 1849 by Adolphe and Édouard-Jean Cointreau in Angers, France, this orange-flavored triple sec is an essential ingredient in many classic cocktails, including the Margarita and Cosmopolitan. It is known for its perfect balance of sweet and bitter orange peels.

  2. Grand Marnier

    Created in 1880 by Louis-Alexandre Marnier Lapostolle, Grand Marnier is a blend of French Cognac and distilled essence of bitter orange. Its distinct flavor profile makes it a popular choice for both cocktails and culinary applications, often used in desserts like Crêpes Suzette.

  3. Kahlúa

    Originating in Veracruz, Mexico, in 1936, Kahlúa is a coffee liqueur made with rum, sugar, and 100% Arabica coffee. It is a key ingredient in popular drinks such as the Espresso Martini, White Russian, and Black Russian, and is enjoyed globally.

  4. Baileys Irish Cream

    Launched in 1974 in Dublin, Ireland, Baileys Irish Cream is a blend of Irish whiskey, cream, and cocoa. It is the world's best-selling liqueur and is often enjoyed on its own, over ice, or as an addition to coffee and desserts.

  5. Campari

    Invented by Gaspare Campari in Novara, Italy, in 1860, this iconic bitter aperitif is known for its vibrant red color and distinctive flavor profile. It is a fundamental component of classic cocktails like the Negroni and Americano, and is enjoyed worldwide.

  6. St-Germain

    Introduced in 2007, St-Germain is a French elderflower liqueur crafted from fresh elderflowers hand-picked once a year. Its delicate floral notes and subtle sweetness make it a versatile ingredient, often used in spritzes and light cocktails.

  7. Aperol

    Created in Padua, Italy, in 1919 by the Barbieri brothers, Aperol is an Italian aperitif with a bright orange hue and a bittersweet taste. It is most famous as the primary ingredient in the Aperol Spritz, a popular pre-dinner drink.

National Liqueur Day Hero

Marie Brizard

Marie Brizard (1714–1801) was a French liqueur distiller who founded the company Marie Brizard et Roger International in Bordeaux in 1755. Her passion for distillation began with a recipe for aniseed liqueur, which quickly gained popularity. She is credited with creating one of the oldest and most respected liqueur brands, which continues to produce a wide range of fruit, herbal, and nut liqueurs today. Her legacy highlights the early entrepreneurial spirit in the spirits industry.

National Liqueur Day timeline

​1300s
Liqueur made an appearance in medicine

​European monks administered liqueurs, descending from herbal medicines.

​1533
​Liqueur is introduced to the French court

Catherine de Medici married Henry II of France and introduced liqueur to the French court, making it a fashionable drink.

​1640
​British-Indian spice trade route was opened

​As international trade routes opened, the variety of liqueur flavors increased, including ginger, orange, and chocolate.

​2018
​Statistics reveal a hike in cordial consumption

​Over 1.14 million households in the United States have liqueur consumers.

National Liqueur Day FAQs

When is National Liqueur Day?

National Liqueur Day 2026 falls on Friday, October 16, offering a perfect opportunity to unwind with a flavorful drink as the work week concludes.

How popular are liqueurs?

Liqueurs are incredibly popular globally, with the market valued at roughly $100 billion and projected to grow steadily. They are a staple in bars and homes, offering versatility in cocktails and as standalone drinks.

What are the most popular liqueurs?

Some of the most popular liqueurs include coffee liqueurs like Kahlúa, cream liqueurs such as Baileys, and orange liqueurs like Cointreau and Grand Marnier, all frequently used in cocktails and desserts.

What is the difference between a liqueur and a liquor?

The primary difference is that liqueurs are sweetened distilled spirits with added flavors, while liquors (or spirits) are unsweetened and typically higher in alcohol content, serving as the base for many liqueurs.

National Liqueur Day Activities

  1. Sample a cordial

    Pick up a few interesting flavors, stock up on flavorful mixers, and host a cordial sampler party with your pals. Hosting not your thing? Visit a local restaurant that offers an after dinner cordial menu and ask the bartender for recommendations.

  2. Hit the road for a memorable trip

    Find a liqueur distillery that piques your interest and plan a trip! Learn the process of creating a liqueur, the rich history behind this delectable drink, and sample one firsthand, fresh from the source.

  3. Make your own liqueur

    Fancy yourself creative? There are plenty of DIY liqueur recipes out there. All you really need are a base liquor, a flavor of your choosing, and simple syrup. From there, it’s an easy process to produce your own cordial.

​4 Must-have Liqueurs To Stock Your Bar

  1. ​Wind down with a coffee liqueur

    ​Enjoy the flavor — without all the caffeine — when you mix a coffee liqueur with your favorite vodka and cream for the perfect white Russian.

  2. ​Make your bourbon fancy with a cherry liqueur

    ​Sweeten your favorite bourbon with cherry liqueur, fresh lemon juice, and simple syrup for a refreshing take on a warm classic.

  3. ​Shake up your margarita with an orange liqueur

    ​Don’t rely on margarita mixes for that perfect tangy/sweet balance, when you can mix your smoothest tequila with an orange liqueur and fresh lime juice.

  4. ​Enjoy your coffee on the Irish side

    ​Add a little Irish Cream liqueur to your hot or iced latte for an extra-indulgent flavor.

Why We Love National Liqueur Day

  1. We step out of our comfort zone

    Maybe you’re a coffee liqueur guy or an orange liqueur gal. On National Liqueur day, we celebrate all the flavors. Yet…this is a fun day to celebrate diversity by stepping outside our comfort zones and ordering from a different section of the cordial menu. We can try berry, flower, herbal, crème, or one of the many other genres of liqueur.

  2. We toast with our friends

    What better way to celebrate National Liqueur Day than to break the trend of meeting over coffees or dinner, and flip the script on the social outing? We can grab our friends and toast with a cordial nightcap alongside a rich dessert.

  3. We learn about the history of liqueur

    Sure, history isn’t everyone’s favorite subject, but when it involves delicious alcoholic beverages, we might find it more interesting. Like how liqueurs are descendants from herbal remedies, dating back to 13th century monks. We can read up on our favorite cordials and spice up our post-dinner conversations.

National Liqueur Day dates

Year Date Day
2026 October 16 Friday
2027 October 16 Saturday
2028 October 16 Monday
2029 October 16 Tuesday
2030 October 16 Wednesday