Millions Tune In for Counterprogrammed Super Bowl Halftime Show

Conservative group Turning Point USA hosted an alternative halftime show featuring Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.

Published on Feb. 9, 2026

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While Bad Bunny took the stage for the official Apple Music Super Bowl Halftime Show, conservative advocacy group Turning Point USA hosted an alternative 'All-American Halftime Show' featuring performances by Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. The show streamed across TPUSA's social platforms as well as on several conservative media outlets, reportedly peaking at over 6 million concurrent viewers on YouTube.

Why it matters

The counterprogrammed halftime show reflects the ongoing cultural and political divisions in the U.S., with conservative groups seeking to offer an alternative to the mainstream entertainment featured during the Super Bowl. It also highlights the growing influence of right-wing media outlets and advocacy organizations in shaping the national discourse around major events.

The details

Turning Point USA's 'All-American Halftime Show' began streaming after the end of the second quarter of the Super Bowl game. In addition to Kid Rock, the show featured performances by country music artists Brantley Gilbert, Lee Brice, and Gabby Barrett. During Brice's performance, he referenced Turning Point USA founder and CEO Charlie Kirk, saying the activist 'gave people microphones to say what's on their mind. This is what's on mine.'

  • The 'All-American Halftime Show' streamed during the official Super Bowl halftime show on Sunday, February 9, 2026.
  • Turning Point USA has committed to running the alternative halftime show again in 2027.

The players

Kid Rock

An American singer, songwriter, and rapper who headlined Turning Point USA's 'All-American Halftime Show'.

Brantley Gilbert

An American country music singer and songwriter who performed during Turning Point USA's 'All-American Halftime Show'.

Lee Brice

An American country music singer and songwriter who performed during Turning Point USA's 'All-American Halftime Show' and referenced the organization's founder, Charlie Kirk, during his performance.

Gabby Barrett

An American country music singer and songwriter who performed during Turning Point USA's 'All-American Halftime Show'.

Turning Point USA

A conservative advocacy group that organized and hosted the 'All-American Halftime Show' as an alternative to the official Super Bowl halftime show.

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What they’re saying

“This is what's on mine.”

— Lee Brice, Country Music Singer (KTLO)

“The All-American Halftime Show pulled in OVER 25 MILLION views on just YouTube and Rumble alone. Based on tonight's success, we have committed to running it back again next year. The All-American Halftime Show will be back in 2027.”

— Andrew Kolvet, Spokesperson, Turning Point USA (KTLO)

What’s next

Turning Point USA has committed to hosting the 'All-American Halftime Show' again in 2027 during the next Super Bowl.

The takeaway

The counterprogrammed Super Bowl halftime show organized by Turning Point USA reflects the ongoing cultural and political divisions in the United States, with conservative groups seeking to offer an alternative to the mainstream entertainment featured during major events. This highlights the growing influence of right-wing media outlets and advocacy organizations in shaping the national discourse.