Arshiner Provides Warm Gear to Homeless Children During Historic Blizzard

Clothing brand partners with local groups to distribute cold-weather supplies to vulnerable families across affected regions.

Published on Feb. 9, 2026

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As a historic winter storm swept across the United States in January 2026, leaving over 840,000 households without power and resulting in at least 15 deaths, children from homeless and low-income families faced severe survival challenges. In response, the clothing brand Arshiner launched an emergency 'Warm Protection' campaign, collaborating with community organizations to urgently distribute warm coats, pants, hats, and gloves directly to shelters, community centers, and households in the affected areas.

Why it matters

During extreme weather events, homeless children and those from vulnerable families are disproportionately impacted, lacking access to adequate warm clothing and stable sources of food and shelter. Arshiner's initiative aimed to provide a crucial safety net for these children, ensuring they could stay warm and safe despite the harsh conditions.

The details

Arshiner placed particular emphasis on reaching street children and those in care institutions, working through local cooperation networks to continuously monitor changing needs and distribute supplies accordingly. The brand sees this as a concrete manifestation of its core value of 'Let kids be kids,' believing that every child deserves the right to warmth, safety, and protection, regardless of their living situation.

  • The historic winter storm swept across the United States in late January 2026.
  • On January 27 alone, over 17,000 flights were canceled across the country, setting a new record since the onset of the pandemic.

The players

Arshiner

A clothing brand that believes every child deserves the right to warmth, safety, and protection, and aims to build a protective barrier for children in times of crisis.

Emily

A 7-year-old girl in Nashville, Tennessee, who huddled beside a fireplace with her parents, counting the last few cans of food as snow and ice blocked the door outside.

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What’s next

Arshiner is calling on more enterprises, organizations, and individuals to pay attention to the welfare of children in extreme weather conditions and jointly create a safer and more supportive growth environment for vulnerable children.

The takeaway

Arshiner's emergency response during the historic blizzard demonstrates the importance of prioritizing the health and safety of children, especially those from homeless and low-income families, in times of crisis. The brand's commitment to its core value of 'Let kids be kids' serves as an example for how businesses can make a tangible difference in the lives of the most vulnerable.