Millions Tune In for Counterprogrammed Super Bowl Halftime Show

Conservative group Turning Point USA hosted an alternative halftime show featuring Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.

Published on Feb. 9, 2026

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During the Super Bowl on Sunday, conservative advocacy group Turning Point USA hosted a counterprogrammed halftime show called "The All-American Halftime Show" featuring performances from Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. The show streamed across TPUSA's social platforms, Daily Wire+, TBN, Real America's Voice, and OANN, and peaked at over 6 million concurrent viewers on YouTube. Turning Point USA claimed the show pulled in over 25 million views across YouTube and Rumble, though the current YouTube replay stands at around 19 million views.

Why it matters

The counterprogrammed halftime show represents a growing trend of conservative media and advocacy groups seeking to offer an alternative to the mainstream entertainment featured during the Super Bowl halftime show. It highlights the increasing political polarization around major cultural events and the desire of some audiences for content that aligns with their ideological views.

The details

Turning Point USA's "The All-American Halftime Show" featured performances from country music artists Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. During Brice's performance, he referenced Turning Point USA founder and CEO Charlie Kirk, saying the activist "gave people microphones to say what's on their mind. This is what's on mine." Following Kid Rock's performance, Turning Point USA posted a tribute to Kirk, dedicating the show to him, and promised to bring the show back for next year's game.

  • The show began its stream after the end of the second quarter of the Super Bowl game on Sunday, February 9, 2026.

The players

Turning Point USA

A conservative advocacy group that hosted the counterprogrammed "The All-American Halftime Show" during the Super Bowl.

Kid Rock

A country music artist who headlined Turning Point USA's counterprogrammed halftime show.

Brantley Gilbert

A country music artist who performed in Turning Point USA's counterprogrammed halftime show.

Lee Brice

A country music artist who performed in Turning Point USA's counterprogrammed halftime show and referenced Turning Point USA founder Charlie Kirk during his performance.

Gabby Barrett

A country music artist who performed in Turning Point USA's counterprogrammed halftime show.

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What they’re saying

“This is what's on mine.”

— Lee Brice, Country Music Artist (wphm.net)

“The All-American Halftime Show pulled in OVER 25 MILLION views on just YouTube and Rumble alone. Based on tonight's success, we have committed to running it back again next year. The All-American Halftime Show will be back in 2027.”

— Andrew Kolvet, Spokesperson, Turning Point USA (wphm.net)

What’s next

Turning Point USA has committed to bringing back "The All-American Halftime Show" for the 2027 Super Bowl.

The takeaway

The counterprogrammed halftime show highlights the growing political polarization around major cultural events, as conservative media and advocacy groups seek to offer an alternative to the mainstream entertainment featured during the Super Bowl halftime show.