Learn more fun facts on the National Tattoo Day Video Page.
- Categories:
- Special Interest
- Tags:
- AppreciationLifestyle
- Where:
- United States
- Date change rule:
- Every July 17
- Holiday emoji:
- 💉
National Tattoo Day celebrates the ancient and evolving art of tattooing every July 17. Take time to appreciate the skill of artists, the stories behind the ink, and the rich history of body modification. Share your own tattoos, visit a local studio, or learn about different styles.
Want to sponsor National Tattoo Day? Learn how
Expected National Tattoo Day Deals
As National Tattoo Day approaches, many tattoo studios and related brands typically offer special promotions and events. Expect local parlors to announce flash sales, discounts on consultations, or gift card bonuses. Brands like Hustle Butter Deluxe and Afterinked may feature deals on aftercare products, while apparel companies such as Sullen Art Collective could offer discounts on their tattoo-inspired clothing. Keep an eye out for online retailers like Tattoo Supply & Equipment for sales on machines and ink. Some artists might host charity tattoo events or offer special rates for specific designs. We will update this page with confirmed live deals as July 17 approaches.
Platform Guide for National Tattoo Day
Tag @nationaltoday_ and use #NationalTattooDay. Share photos of your favorite tattoos, studio visits, or new ink to join the celebration.
TikTok
Tag @www.nationaltoday.com and use #NationalTattooDay. Create short videos showcasing tattoo transformations, artist interviews, or behind-the-scenes studio tours.
X/Twitter
Mention @NatlToday and use #NationalTattooDay. Share interesting facts about tattoo history, industry news, or polls about popular tattoo styles.
National Tattoo Day Hero
Samuel O'Reilly
History of National Tattoo Day
National Tattoo Day has only been celebrated for the past few years, but the art of tattooing has been around for millennia. Archaeological evidence shows that the ancient Egyptians practiced tattooing and the ‘Iceman,’ or Ötzi, the natural mummy discovered in glacial ice in the Alps in 1991 and carbon-dated at 3250 B.C., bore 61 tattoos. Ancient tattooing was most widely practiced among the Austronesian-speaking peoples as far back as 1500 B.C. They practiced tattooing traditions including facial tattoos that some modern scientists allege were connected to headhunting among warring indigenous tribes. Fast forward to 17th-century Europe, ‘painted’ individuals were sometimes abducted from their native countries and put on public display, the European abductors collecting money for each viewing. The explorer William Dampier took his tattooed slave Jeoly, known as the ‘Painted Prince,’ on an extensive tour to show off and capitalize on Jeoly’s tattoos.
The first tattoo shop to open in the U.S. belonged to Martin Hildebrandt, who started his business in New York City in 1846 and was sought after by Union and Confederate soldiers alike. By 1975, there were still only 40 tattoo artists operating in the U.S., but by 1980 that number had ballooned to 5,000. Today, tattoo shops are in every city and medium-sized town in the country, and on July 17, we honor their proprietors’ contribution to American culture.
National Tattoo Day timeline
A pictograph is made of the facial snake tattoo and bird tattoo signifying freedom on the person of the King of the Maquas (the Mohawk tribe), and the image sets many imaginations ablaze.
Britain’s Prince of Wales (later King Edward VII) gets a tattoo on a trip to Jerusalem, inspiring members of New York’s high society to “keep up with the Royals” and get body art.
The first electric rotary tattoo machine is invented, inspired by Thomas Edison’s electric pen.
New York mayor Rudy Giuliani lifts the ban on tattooing in New York City, a ban in place since a hepatitis outbreak in 1961 was blamed on a tattoo artist.
How Businesses Can Celebrate National Tattoo Day
Local tattoo studios can host open house events, offering tours of their facilities and showcasing different tattoo styles. Consider running a flash tattoo day with pre-designed, smaller pieces at a special rate, or partner with a local charity for a ‘tattoo for a cause’ event. Retailers selling tattoo-related merchandise, like apparel or aftercare products, can offer in-store discounts or host artist meet-and-greets. Encourage clients to share their new ink on social media, tagging the studio and using #NationalTattooDay.
National Tattoo Day FAQs
When is National Tattoo Day?
National Tattoo Day 2026 falls on Friday, July 17, offering a perfect opportunity to celebrate the artistry and culture of tattoos as the weekend approaches.
How many people in the US have tattoos?
According to a 2023 Ipsos survey, approximately 32% of Americans have at least one tattoo, a figure that has steadily increased over the past decade, reflecting growing acceptance and popularity.
What is the economic impact of the tattoo industry?
The global tattoo industry is a multi-billion dollar market, with the US contributing a significant portion. In 2026, it continues to be a robust sector, encompassing tattoo services, equipment, and aftercare products, supporting thousands of artists and businesses.
What are the most popular tattoo styles?
Popular tattoo styles in 2026 include traditional (American and Japanese), blackwork, realism, watercolor, and fine-line. Each style offers a distinct aesthetic, from bold outlines and vibrant colors to intricate details and subtle shading.
National Tattoo Day Activities
Get a tattoo
It’s a perfect day to take the plunge if you’ve been thinking about getting body art. Just make sure you do your research to find a good shop and a good artist, and be well-rested the day of.
Swop your pencil for a tattoo gun
If you’re a visual artist — the kind that doesn’t do a lot of erasing — and you’ve been mulling over investing in a tattoo machine and using a few friends as guinea pigs, National Tattoo Day is the ideal time to start. Just make sure you’ve completed your apprenticeship first.
Check out ink examples online
Some tattoos are just plain breathtaking. Others, like misspelled messages, can be quite humorous. On National Tattoo Day, surf around to see what you can find in terms of body art. Use the hashtag #NationalTattooDay to share what you find!
FIVE AMAZING FACTS ABOUT TATTOO TYPES
Blackwork
Tattoo artists using black ink achieve lighter tones for shading their images by diluting the ink with distilled water.
Fine line
Advances in technology have given tat artists the ability to use super-slim lines, aiding especially in the creation of portrait tattoos.
Watercolor
Watercolor tats, so named because they replicate the splashes of color and shade gradations of the brush-and-paper kind, often fade because of the relatively small amounts of ink used to make them.
New school
The growing trendiness of new-school tattoos — which are inspired by cartoons and anime and are not ‘modern’ per se — is a resurgence of their popularity during the ’80s and ’90s.
Koi
The meaning behind a red koi tattoo is love and energy, while a black koi represents the bearer’s having overcome a major challenge.
Why We Love National Tattoo Day
It celebrates art
A few artists in any medium can achieve the sublime, but body art is especially beautiful when the image and the ‘human canvas’ achieve a certain synergy. Tattoos that approach perfection like that are the ones we can’t stop looking at.
It stimulates the mind
It’s inevitable: at some point in time, you will contemplate what image you would choose if you were to get inked. It’s easy to while away hours, imagining what design you would want. Favorite comic? Religious icon? Celtic knot? The possibilities are limitless.
It’s of historic significance
Considering how deep and rich the history of tattooing is, there’s always more to learn. A simple web search could lead to a captivating and enriching bit of reading and viewing. We believe in keeping sharp like that!
Social Media Tips for National Tattoo Day
Individuals
Creators
Brands