National Sticker Day – Jan. 13, 2027

National Sticker Day
Categories:
Tags:
Activities
Where:
United States
Date change rule:
Every January 13
Holiday emoji:
🏷️

National Sticker Day peels back the layers of everyday life every January 13, celebrating the ubiquitous, versatile, and often overlooked world of stickers. From personalizing laptops to sharing political statements, stickers offer a fun, accessible way to express yourself. Get creative, swap with friends, and show off your favorite designs today!

Want to sponsor National Sticker Day? Learn how

Expected National Sticker Day Deals

While we wait for official 2027 promotions to drop, history shows that National Sticker Day often brings exciting deals from online retailers and craft stores. Look for discounts on custom sticker printing from companies like Sticker Mule and Zazzle. Crafting giants such as Michaels and Hobby Lobby typically offer sales on sticker sheets, scrapbooking supplies, and vinyl cutters. Independent artists on platforms like Etsy and Redbubble may feature special bundles or limited-edition designs. Stationery brands like Paper Source and subscription services like Pipsticks are also likely to join in the celebration with exclusive offers. We will update this page with confirmed live deals as January 13 approaches.

Platform Guide for National Sticker Day

TikTok

Tag @www.nationaltoday.com and use #NationalStickerDay. Film a ‘sticker haul’ or a time-lapse of decorating an item with a variety of stickers.

Instagram

Tag @nationaltoday_ and use #NationalStickerDay. Share your favorite sticker collection, a creative sticker art project, or a ‘before and after’ of a personalized item.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalStickerDay. Post photos of your most unique stickers and ask friends to share their own sticky treasures.

Social Media Tips for National Sticker Day

Individuals

Personalize your water bottle, laptop, or planner with new stickers. Organize your collection in a sticker album or swap unique designs with friends and family.

Creators

Design a new sticker sheet inspired by the holiday or create a tutorial on how to make custom stickers at home using various materials and techniques.

Brands

Run a 'sticker bomb' contest where customers share photos of their products decorated with stickers for a prize. Offer custom branded stickers as free giveaways with purchases.

Top Brands for National Sticker Day

  1. Sticker Mule

    Founded in 2010 in Amsterdam, New York, Sticker Mule is a leading online custom printing company specializing in stickers, labels, magnets, and buttons. They are known for their fast turnaround times and high-quality products, serving a global clientele of individuals and businesses.

  2. Redbubble

    Redbubble, founded in 2006 in Melbourne, Australia, is a global online marketplace that connects independent artists with customers. Artists can upload their designs to be printed on a wide range of products, including a vast selection of unique and creative stickers.

  3. Etsy

    Launched in 2005 in Brooklyn, New York, Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. It serves as a vibrant platform for countless independent artists and small businesses to sell their unique, often custom-designed, stickers.

  4. Pipsticks

    Pipsticks is a popular sticker subscription service founded in 2014 by Mo Vazquez. It delivers unique, high-quality sticker packs directly to subscribers' doors, curating a diverse collection of designs for all ages and tastes, fostering a love for creative expression.

  5. Michaels

    Founded in 1973 in Dallas, Texas, Michaels is one of North America's largest arts and crafts retail chains. They offer an extensive selection of stickers, from decorative to functional, along with all the supplies needed for scrapbooking, journaling, and other sticker-related projects.

  6. Zazzle

    Zazzle, founded in 1999 in Redwood City, California, is an online marketplace where users can create custom products using their own images or designs from independent creators. They offer a wide array of customizable stickers, allowing for personalized expression on various items.

  7. Crayola

    Founded in 1885 by Edwin Binney and C. Harold Smith in Easton, Pennsylvania, Crayola is a renowned American art supply company. While famous for crayons, they also produce a variety of sticker products, including sticker makers and themed sticker sets, primarily aimed at children's creative play.

National Sticker Day Hero

R. Stanton Avery

R. Stanton Avery (1907–1997) was an American inventor and businessman credited with inventing the first commercially viable self-adhesive label. In 1935, he founded Avery Adhesives in Los Angeles, developing a practical method for creating peel-and-stick labels that revolutionized product packaging and identification. His innovation transformed industries, from retail pricing to postal services, making stickers a ubiquitous and indispensable part of modern life. Avery's pioneering work laid the groundwork for the diverse world of stickers we enjoy today, from functional labels to decorative decals.

National Sticker Day timeline

300 BC
The Original

The earliest known ‘stickers’ were used in marketplaces for product prices on produce.

1837
Postal Stamps

Prepaid Postage stamps called the Penny Black are introduced in the U.K, with a ‘glutinous wash’ on the backside of the stamp.

1960s
Trading Cards and Sticker Packs

Topps releases Wacky Packs - their first collectible packs of trading cards and stickers

1990s
Limited Edition

Specialty stickers for movies, TV shows and fads like Beanie Babies, soared to popularity.

How Businesses Can Celebrate National Sticker Day

Local businesses can honor National Sticker Day by offering custom branded stickers as free giveaways with purchases, encouraging customer loyalty and brand visibility. Craft stores can host workshops on sticker making, vinyl cutting, or offer discounts on sticker supplies and creative kits. Cafes might use custom stickers on coffee cups or launch a limited-time sticker design contest for local artists, fostering community engagement and creative expression. Even service-based businesses can use stickers for promotional purposes or as fun thank-you gifts.

National Sticker Day FAQs

When is National Sticker Day?

In 2027, National Sticker Day is observed on Wednesday, January 13, marking another annual opportunity to celebrate the versatility and fun of stickers.

Who invented the modern sticker?

R. Stanton Avery is widely credited with inventing the first practical self-adhesive label. His groundbreaking work in the 1930s transformed how products were labeled and opened up new possibilities for decorative and functional stickers.

What are the most popular types of stickers?

From functional labels on products to expressive decals for laptops and water bottles, the most popular stickers range from brand logos and pop culture references to intricate artistic designs and motivational quotes. Wall decals and holographic stickers also enjoy significant popularity.

Why do people love stickers?

The appeal of stickers lies in their capacity for self-expression and personalization. They allow individuals to communicate identity, support causes, or simply bring joy through vibrant designs, making them a beloved medium for all ages.

National Sticker Day Activities

  1. Get some stickers!

    Do you have enough stickers? Probably not, you can never have enough. Take the time to get some on National Sticker Day. You could get a new bumper sticker for your car or some fun stickers to put on your laptop or guitar case. If you scrapbook, stickers are great for decorating pages. Make this day the day you replenish your scrapbook and sticker supplies! Whatever your reason, be sure to get some and get creative with them!

  2. Give the gift of stickers!

    Don’t let a friend be “stuck” without stickers. Share the fun with them! Give them a funny or political bumper sticker so they can make a statement. Or give them a whole pack of something they enjoy. Maybe the collect stickers, in which case, help them add to it. If you have a kid in your life you love, give them some. Seriously, kids loves stickers and you will make their day!

  3. Make your own!

    Yes, you can make your own stickers! You can make stickers of your friends, pets, internet memes…whatever you like! There are sticker makers available all over the internet for purchase at all price ranges. There are also service online and in stores that will print stickers for you. Pick the method that’s best for you and have fun!

Why We Love National Sticker Day

  1. They add flair

    Stickers have the ability to jazz up anything you put them on. We love to put them on our laptops (we have to stand out at the coffee shop, right?) and we love to put them on our cars. In school, kids put them on binders and folders. Stickers help us to express ourselves and make our belongings unique to us, and that’s something we love about them.

  2. They help us make a statement

    Stickers are commonly used in politics. They are handed out during elections and we put them on cars to show who we support. In additions to stickers promoting cadidates are stickers promoting causes and organizations, such as the environment or the NRA. We love to show our opinions with stickers, either on clothing, cars, or other things, as a way of self expression and we want the messages these stickers send to “stick”.

  3. They are inherently happy

    Stickers are fun. So much fun. Seriously, who didn’t love getting a sticker on a test? And who doesn’t love reading bumber stickers on other people’s cars while sitting in traffic. When someone hands you a sticker, you always take it and wear it proudly. They just make us happy. Who knew sticky paper could bring us so much joy!

National Sticker Day dates

Year Date Day
2027 January 13 Wednesday
2028 January 13 Thursday
2029 January 13 Saturday
2030 January 13 Sunday
2031 January 13 Monday