National Rubber Ducky Day – Jan. 13, 2027

National Rubber Ducky Day
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Activities
Where:
United States
Date change rule:
Every January 13
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National Rubber Ducky Day splashes into action every January 13, celebrating the iconic yellow bath toy. This day honors everything from its humble beginnings to its pop culture fame, thanks to Ernie from Sesame Street. Gather your favorite ducks, organize a rubber duck race, or simply enjoy a relaxing bath with your buoyant companions.

Want to sponsor National Rubber Ducky Day? Learn how

Expected National Rubber Ducky Day Deals

While we wait for official 2027 promotions to drop, history shows that retailers often offer playful deals for National Rubber Ducky Day. Look for discounts on bath toys, children’s books featuring ducks, and even novelty items from stores like Target, Walmart, and online at Amazon. Specialty toy shops such as Fat Brain Toys or Melissa & Doug might feature sales on their bath-time collections. Keep an eye out for promotions from brands like Munchkin or Skip Hop, known for their baby and bath products. Even local gift shops and independent toy stores could have unique rubber ducky merchandise. We will update this page with confirmed live deals as January 13 approaches.

Platform Guide for National Rubber Ducky Day

Instagram

Tag @nationaltoday_ and use #RubberDuckyDay. Share photos or reels of your favorite rubber ducks, creative bath setups, or even duck-themed crafts.

TikTok

Tag @www.nationaltoday.com and use #RubberDuckyDay. Film short, fun videos of rubber duck races, bath time routines, or creative skits featuring the beloved toy.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #RubberDuckyDay. Share memories of your childhood rubber duck, post a picture of your collection, or organize a virtual duck-themed event.

Social Media Tips for National Rubber Ducky Day

Individuals

Rediscover the joy of a warm bath with your favorite rubber duck. Share a photo of your ducky enjoying a bubble bath, or challenge friends to a rubber duck scavenger hunt at home.

Creators

Produce a 'day in the life' video from a rubber duck's perspective, or create a stop-motion animation featuring a fleet of ducks on an adventure. Offer DIY tips for decorating or customizing rubber ducks.

Brands

Launch a limited-edition rubber ducky design or host a 'find the golden duck' social media contest with prizes. Partner with a bath product company for a joint giveaway, encouraging user-generated content.

Top Brands for National Rubber Ducky Day

  1. Munchkin

    Founded in 1991, Munchkin is a popular baby product company known for its innovative and playful solutions for parents. They offer a wide range of bath toys, including various rubber duck designs, making bath time safer and more enjoyable for children.

  2. Rubber Duck Store

    An online retailer specializing exclusively in rubber ducks, offering an astonishing variety from classic yellow to ducks dressed as superheroes, professions, and pop culture icons. They cater to collectors and casual enthusiasts alike, providing ducks for every occasion.

  3. Sesame Street

    The iconic children's television show, which debuted in 1969, famously popularized the rubber duck through Ernie's 'Rubber Duckie' song. This beloved character and his song cemented the toy's place in popular culture and childhood memories worldwide.

  4. Amazon

    Founded by Jeff Bezos in 1994, Amazon is the world's largest online retailer, offering an immense selection of products including countless variations of rubber ducks. From classic bath toys to collectible editions, Amazon makes it easy to find and purchase rubber ducks for any occasion.

  5. Disney

    The Walt Disney Company, founded in 1923, is a global entertainment conglomerate. While not exclusively a rubber duck brand, Disney produces numerous character-themed rubber ducks, allowing fans to enjoy their favorite characters in bath-toy form, blending classic play with beloved stories.

  6. Lush

    Founded in 1995 in Poole, England, Lush is a cosmetics retailer known for its handmade, ethical, and cruelty-free bath bombs, soaps, and other body products. While not selling rubber ducks directly, their vibrant bath products create the perfect environment for a rubber ducky celebration.

  7. Crayola

    Founded in 1885, Crayola is a leading brand in art supplies, famous for its crayons. They also produce a range of bath-time art products, such as bath crayons and paints, which can enhance the creative fun of National Rubber Ducky Day for kids.

National Rubber Ducky Day Hero

Landon Smart Lawrence

Landon Smart Lawrence was an American inventor who, in 1928, received the first patent for a rubber duck toy. His design, which included a weight to ensure the duck always floated upright, laid the groundwork for the iconic bath toy we know and love today. While earlier rubber ducks existed, Lawrence's patent was a significant step in formalizing the toy's design and function, contributing to its widespread adoption.

National Rubber Ducky Day timeline

1800s
The First Rubber Toys

Manufacturers utilized Charles Goodyear’s method for rendering rubber into malleable material.

1940s
Behold, The Rubber Ducky

Rubber Ducks evolved into the recognizable floating yellow figure with an orange bill.

1970
Sesame Street

Ernie from Sesame Street sings his catchy song ‘Rubber Ducky.’

1992
Rubber Duck Spillage

A cargo ship tipped over with 29,000 bathtub toys descending into the Pacific.

How Businesses Can Celebrate National Rubber Ducky Day

Local businesses can make a splash for National Rubber Ducky Day by embracing the fun. Pet supply stores could host a ‘Ducky Dog Wash’ event, offering discounts on pet-friendly bath products and rubber toys. Cafes and bakeries might offer duck-shaped cookies or specialty yellow-themed drinks. Toy stores could organize a ‘decorate your own rubber ducky’ craft station or a rubber duck race in a kiddie pool. Even car washes could offer a ‘Ducky Deluxe’ package, giving away a small rubber duck with each premium wash. These playful activations create memorable experiences and encourage community engagement.

National Rubber Ducky Day FAQs

When is National Rubber Ducky Day?

In 2027, National Rubber Ducky Day will be observed on Wednesday, January 13. Get ready to honor the iconic yellow toy with a splash of fun and nostalgia.

Who invented the rubber ducky?

The concept of rubber toys emerged with rubber manufacturing in the 1800s. However, it was Landon Smart Lawrence who secured the first patent for a rubber duck in 1928, solidifying its design as a bath-time staple.

How many rubber ducks were lost at sea?

The famous ‘Friendly Floatees’ incident in 1992 saw around 28,000 rubber ducks spill into the ocean. Many of these ducks are still floating today, occasionally washing ashore on distant coasts and serving as valuable scientific tools.

What is the significance of Ernie's 'Rubber Duckie' song?

The ‘Rubber Duckie’ song, sung by Sesame Street’s Ernie, significantly boosted the rubber duck’s cultural impact. It helped transform a simple bath toy into a universally recognized symbol of comfort and fun for generations of children.

National Rubber Ducky Day Activities

  1. Visit the Rubber Duck sculpture

    What’s better than a tiny bath toy? A huge replica in the open waters! Dutch artist Florentijn Hofman created a collection of large ducks which can be seen in Amsterdam, Sydney, Hong Kong, and various other cities around the world. Hofman makes the ducks out of PVC, and the largest creation is 85 feet wide, 65 feet long, and 105 feet high.

  2. Attend a rubber duck race

    Every year, Nationwide Children’s Hospital in Columbus, OH hosts a race of the duckies through Big Walnut Creek. Each duck is purchased by a sponsor to support research for the hospital. You can buy one for $5, or a “brood” of 130 for $500. Thousands of the yellow toys are unleashed into the creek, and onlookers watch to see which one crosses the finish line first. The top three ducks (marked with their sponsor’s name) earn the sponsors big prizes—like a year-lease for a BMW!

  3. Take a bath!

    Celebrate the ducky in the way it was intended! Pour some bubbles into your tub, light some candles, and turn on some relaxing music. Take some time for yourself to relax and recharge, and put a couple rubber ducks in the bath for some added fun!

Why We Love National Rubber Ducky Day

  1. They help out good causes

    Rubber duckies are used all over the world as symbols to raise money for medical research and charitable organizations. Every year, The Samuel Dixon Family Health Centers in Valencia, CA hold a Rubber Ducky Festival to raise money for their programs. The United Nations Children’s Fund had more than 50,000 ducks swim the Danube River. In Chicago, The Windy City Rubber Ducky Derby raises money for the Special Olympics of Illinois.

  2. Because Ernie says so

    National Rubber Ducky Day gets its date from Sesame Street, when Ernie said the toy’s birthday was on January 13. He loved the duck so much, and made sure it was always there as a bath time staple. His famous Rubber Duckie song became such a hit that it even reached number 16 on Billboard’s Hot 100 Singles chart in 1970 and was nominated for a Grammy for Best Recording for Children!

  3. The Queen loves them

    Supposedly. Rumors swirled in 2001 from a British tabloid saying that Queen Elizabeth II had her own royal version of the rubber ducky in her bathroom—complete with a crown! Fans went crazy and sales for the toy rose by an amazing 80%!

National Rubber Ducky Day dates

Year Date Day
2027 January 13 Wednesday
2028 January 13 Thursday
2029 January 13 Saturday
2030 January 13 Sunday
2031 January 13 Monday