Pokemon, Ken-ergy and Other Super Bowl 2026 Ads You Can See Right Now

We may want to go places with Ken and order a bunch of food after watching these.

Feb. 4, 2026 at 6:47pm

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The flood of gameday ads has officially begun for Super Bowl LX, ensuring we'll be entertained by what happens on the field between the Seahawks and Patriots and during commercial breaks. When you turn on your TV (or phone) this Sunday and lay out your food spread, be ready for all the brands cranking up their campaigns. Don't feel like it's too early to start watching Super Bowl ads, because we've gathered a small roundup for you -- including those featuring artificial intelligence.

Why it matters

Super Bowl ads have become a major cultural event, with brands vying for attention and trying to create memorable, entertaining commercials that will resonate with viewers. This year's lineup features a mix of familiar faces, new technologies, and unique creative approaches, giving audiences a taste of what to expect during the big game.

The details

The ads include a new trailer for Scream 7, an ad from Anthropic taking shots at OpenAI, an Uber Eats spot with Matthew McConaughey and Bradley Cooper, a Pepsi ad featuring a polar bear, Svedka Vodka's first Super Bowl ad in 30 years using AI, a Pokemon ad celebrating the franchise's 30th anniversary, a Ring ad showcasing its pet finding technology, a solo Ken ad from Expedia, a Toyota ad with family charm, a Kinder Bueno ad with intergalactic travel, an Instacart ad with Ben Stiller and Benson Boone, a Liquid I.V. ad featuring EJAE of K-pop group Demon Hunters, a Squarespace ad with Emma Stone, a Pringles ad with Sabrina Carpenter, a sentimental Budweiser ad, and many more.

  • The Super Bowl LX will take place on February 8, 2026.

The players

Seahawks

One of the teams competing in Super Bowl LX.

Patriots

The other team competing in Super Bowl LX.

Anthropic

An artificial intelligence company that has released an ad taking shots at OpenAI.

OpenAI

An AI research company that is the target of Anthropic's ad.

Matthew McConaughey

An actor featured in an Uber Eats Super Bowl ad.

Bradley Cooper

An actor featured in an Uber Eats Super Bowl ad.

Jerry Rice

A celebrity cameo in the Uber Eats Super Bowl ad.

Parker Posey

A celebrity cameo in the Uber Eats Super Bowl ad.

Rick James

The musician whose song "Super Freak" is used in the Svedka Vodka Super Bowl ad.

Jigglypuff

A Pokemon character featured in the Pokemon 30th anniversary Super Bowl ad teaser.

William Fichtner

The actor who commands a space center in the Kinder Bueno Super Bowl ad.

Ben Stiller

An actor featured in the Instacart Super Bowl ads.

Benson Boone

An actor featured in the Instacart Super Bowl ads.

EJAE

A K-pop singer featured in the Liquid I.V. Super Bowl ad teaser.

Emma Stone

An actress featured in the Squarespace Super Bowl ad.

Yorgos Lanthimos

The director of the Squarespace Super Bowl ad featuring Emma Stone.

Sabrina Carpenter

A singer featured in the Pringles Super Bowl ad.

Kurt Russell

An actor featured in the Michelob Ultra Super Bowl ad.

Lewis Pullman

An actor featured in the Michelob Ultra Super Bowl ad.

T.J. Oshie

An Olympic athlete featured in the Michelob Ultra Super Bowl ad.

Chloe Kim

An Olympic athlete featured in the Michelob Ultra Super Bowl ad.

Andy Cohen

A TV personality featured in the Nerds Candy Super Bowl ad.

Post Malone

A musician featured in the Bud Light Super Bowl ad.

Shane Gillis

A comedian featured in the Bud Light Super Bowl ad.

Peyton Manning

A former NFL player featured in the Bud Light Super Bowl ad.

Chris Stapleton

A musician featured in the Traveller Whiskey Super Bowl ad.

Jon Hamm

An actor featured in the Ritz Crackers Super Bowl ad.

Bowen Yang

An actor featured in the Ritz Crackers Super Bowl ad.

Scarlett Johansson

An actress featured in the Ritz Crackers Super Bowl ad.

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What’s next

Viewers can expect more movie trailers and ads to be released in the lead-up to Super Bowl LX on February 8, 2026.

The takeaway

This year's Super Bowl ad lineup showcases a diverse range of brands, celebrities, and creative approaches, reflecting the evolving nature of advertising and the continued importance of the big game as a cultural event. Viewers can look forward to being entertained by a mix of familiar faces, new technologies, and unique storytelling during the commercial breaks.