Ad Pages Magazine Acquires Lone Star Local

Uniting two Austin-area publications around a shared mission to support local businesses and readers.

Apr. 15, 2026 at 5:05pm

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A high-end, photorealistic studio still-life photograph featuring a stack of glossy, premium-quality direct mail magazines in various colors, arranged elegantly on a clean, white seamless background, using dramatic lighting and shadows to symbolize the power of targeted, community-focused marketing.Two local publications unite to amplify the impact of community-driven marketing and savings for Austin businesses and readers.Austin Today

Ad Pages Magazine, the largest privately owned direct mail savings magazine in Texas, has announced the acquisition of Lone Star Local, a well-regarded Austin-area direct mail publication known for its commitment to local businesses and readers. The acquisition brings together two organizations that have independently built their identities around the same core belief: that local businesses deserve effective, results-driven marketing, and that local readers deserve real savings from the businesses in their own neighborhoods.

Why it matters

This acquisition combines the resources and reach of two prominent local publications in the Austin area, allowing them to better serve the needs of both local businesses and consumers. It highlights the importance of community-focused marketing and the value that local publications can provide in connecting businesses with their target audiences.

The details

Under the terms of the deal, Lone Star Local's 160,000 monthly Austin-area households will now receive the Ad Pages magazine, which currently mails to 260,000 homes across the Austin area. Advertisers from Lone Star Local will continue to be supported by a dedicated team under the Ad Pages umbrella, with their advertisements now featured in the monthly Ad Pages magazine. Ad Pages' in-house print, design, and digital marketing team will also support the Lone Star Local brand as part of its continued Austin operations.

  • Ad Pages Magazine announced the acquisition on April 15, 2026.

The players

Ad Pages Magazine

The largest privately owned direct mail savings magazine in Texas, founded in 1988 and mailing to more than 2 million homes monthly across Dallas–Fort Worth, Austin, San Antonio, and St. Louis.

Lone Star Local

A well-regarded direct mail publication serving the Austin, Texas area, focused on connecting local businesses with households in their communities and delivering meaningful savings to local readers.

Elena Littleton

President of Ad Pages Magazine.

Kevin Wilmore

Founder of Lone Star Local.

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What they’re saying

“When we looked at Lone Star Local, it felt a lot like looking in the mirror. It's the same thing we've been about since 1988, helping local businesses make more money from their advertising. They've got that same local-first mindset and the same belief we do: the best marketing isn't about impressions, it's about bringing in real customers.”

— Elena Littleton, President of Ad Pages Magazine

“Lone Star Local was built for Austin. What made this the right move was knowing that Ad Pages shares that same commitment to the local community, to the businesses trying to grow, and to the readers who open the magazine looking for a deal. This acquisition will empower us to bring greater value to even more advertisers and readers.”

— Kevin Wilmore, Founder of Lone Star Local

What’s next

The transition of Lone Star Local advertisers to the Ad Pages magazine platform is expected to be seamless, with a dedicated team supporting the integration.

The takeaway

This acquisition demonstrates the continued importance of local, community-focused media in supporting small businesses and providing value to consumers. By combining resources and expertise, Ad Pages and Lone Star Local are poised to further strengthen their impact in the Austin area.